Tiffany H. Email & Phone Number

Moore, Sc, Us

Greenville, South Carolina Area

Member of Leadership Team with oversight of all corporate marketing and sales activities for multiple brands including print, online, social, direct marketing and media relations. Development and implementation of strategic marketing plan. Research, planning and recommendations of CRM and Marketing Automation platforms to improve lead generation and customer retention. Re-branding websites for B2B and B2C outreaches. Develop social media presence for all brands. Development of KPI’s for tracking ROI. Management of trade shows and on-site training initiatives. Development of marketing initiatives for all corporate brands.Achievements:+ Launched corporation’s first internship program and scholarship+ Creation of corporate synergy calendar to drive messaging, promotions, outreach and customer communications+ Development of marketing automation workflows for lead nurturing, customer retention and reactivation, and customer development+ Redesign brand websites resulting in 500% increase in sessions, 40% decrease in bounce rates and 200% increase in page views. +Development of customer solutions training/procedures wiki via SharePoint+Developed cross-trained customer solutions team to efficiently handle all corporate brands+ Leveraged project management software to streamline marketing project flow+ Redesigned all marketing materials and catalogues to reflect current brand standards

Member of Executive Management Team responsible for developing quarterly and annual strategic initiatives with leadership and oversight of all corporate marketing and advertising activities including print, online, social, broadcast, outdoor, direct marketing and public and media relations. Development of marketing initiatives for all corporate brands including Hallelujah Acres, Hallelujah Acres Canada, Hallelujah Acres Lifestyle Centers, Hallelujah Acres Partner Center, Health Minister Program, and Hallelujah Acres Health and Wellness Store.Achievements+ 300% increase in web traffic.+ 120% growth on Facebook and 175% growth on Twitter.+ 16% increase in e-commerce revenue in 2011.+ Built a team of 15 qualified, creative and highly-skilled marketing professionals.+ Streamlined project management resulting in increased efficiency and productivity.+ Developed corporate synergy calendar to drive messaging, promotions, outreach and customer communications.+ Oversee corporate online presence including 11 web, blog and e-commerce sites.+ Developed robust online video presence (HATV) with annual views of 300,000+.+ Development of 52-week health information e-series with more than 7,000 subscribers in first 3 months.+ Effective oversight of 16 annual on-site events.+ Enhancement of bi-monthly 42-page magazine including content make-over and development of digital edition and website. + Developed successful corporate internship program.+ Development of lead generation and drip marketing programs to drive company growth.+ Successful launch and marketing of company affiliate program and online training programs that have currently served more than 30,000 participants.+ Re-branding of online training programs.

Responsibilities+ Management and development of online SEO and SEM campaigns that resulted in increased exposure and applications to the college.+ Oversight and management of social media efforts including Twitter, Facebook and MySpace.+ Writing and distribution of news releases written in Associated Press style guidelines.+ Coordination of media interviews and news coverage.+ Annual media planning and placement including radio, television, magazine, print and other media. + Researched and wrote marketing department's Crisis Communications plan and policy.+ Budget monitoring, management and reconciliation. + Scheduling and distribution of all print, audio and video production. + Produced monthly 30-minute television show for Charter Communications, "Tech Talk."+ Involved with concept and design development for annual "Red, White and Boom" fundraiser.

In charge of media department with monthly media placements in excess of $250,000. Monthly media planning and placement for clients - including radio, television, outdoor and print. End-of-the-month budget reconciliation and co-op advertising submissions. In charge of scheduling and distribution of all print, audio and video production. Involved with design of creative campaigns including print and audio/video production

Spartanburg, Sc

ResponsibilitiesIn charge of media department with monthly media placements in excess of $250,000. Monthly media planning and placement for clients - including radio, television, outdoor and print. End-of-the-month budget reconciliation and co-op advertising submissions. In charge of scheduling and distribution of all print, audio and video production. Involved with design of creative campaigns including print and audio/video production.AchievementsCreation of agency handbook and presentation program.Successful restructuring of department, resulting in greater accuracy and customer satisfaction.Successful completion of "Media Buyer's Academy" program.

ResponsibilitiesGenerating revenue through both direct and agency sales. In charge of planning marketing campaigns for various types of businesses. Copy-writing and scheduling of commercials for clients.

Log placement of station promotional announcements.Video production and editing of station on-air promotional announcements.Script-writing.In charge of station tours for schools and civic groups, requiring extensive knowledge of each department’s duties, functions and equipment. Selected as station representative at various public appearances and station promotional events. Daily interaction in all areas of station business including news, sale, traffic and management.

ResponsibilitiesLog placement of station promotional announcements.Video production and editing of station on-air promotional announcements.Script-writing.In charge of station tours for schools and civic groups, requiring extensive knowledge of each department's duties, functions and equipment. Selected as station representative at various public appearances and station promotional events. Daily interaction in all areas of station business including news, sale, traffic and management. Regular interaction with KATZ Continental sales representatives for various accounts.

Responsible for gathering, writing and producing morning and afternoon newscasts. Station representative at local-level government meetings. Responsible for daily contact with all county law enforcement officials.

ResponsibilitiesResponsible for gathering, writing and producing morning and afternoon newscasts. Station representative at local-level government meetings. Responsible for daily contact with all county law enforcement officials.