Co-Founder of marketing intelligence company helping brands measure store execution.Observa is the fast and inexpensive way to measure store execution, collect competitive information in the field, and check on your employee’s or partner’s work at store level. Observa utilizes on-demand workers to capture Observations quickly and inexpensively at retail. Our vision is to deliver similar visibility over brick and mortar marketing spend as can be achieved with online marketing. Delivering service across the US.

Raven’s Brew’s proprietary blends are Unique in the coffee world, as well as quite Distinct one from the other.We design these coffees for different occasions, different times of day, even different levels of caffeine content. They are Designed, above all, to pander to the personality of the palate. There is simply, and properly, no accounting for taste, and we strive to present a panoply of offerings so that any individual can find the blend to synchronize with his or her tastes and ideas of how a coffee should Impress the senses.

Rad Power Bikes is an eBike (electric bicycle) manufacturer offering direct to consumer pricing on the best eBikes and accessories. Because we sell direct to you, the consumer, you will not see the large retail markup that would be present if you were buying from a third party, ensuring you are always getting the best deal on your electric bike! Shop online worldwide or visit our Seattle shop where you can learn all about eBike technology, test ride our bikes, and join us in helping jumpstart the electric bike revolution! www.radpowerbikes.com

Reported directly to CEO & COO. Recruited to drive key strategic initiatives and innovation within the organization.Team Accomplishments Included:• Insourced development and support surrounding $8 million software acquisition. • Directed architectural efforts to design next phase of fully integrated donation management platform for use internally by employees and externally by Savers’ nonprofit partners.• Drove development of solution and support model for software as a service (SaaS) offering to nonprofits.• Established first phase enterprise project/program management office, establishing and then expanding steering committee representation and executive visibility over project efforts.• Championed efforts to mature project/portfolio management, IT service management, and software/systems development lifecycle methodology.• Introduced continuous delivery methodology for software development, including automated build and test.• Designed and piloted supply acquisition model built on alliance relationships linking the marketing power of new nonprofit partners with existing logistics capabilities.• Built pipeline and landed major nonprofit brands, including American Cancer Society, Make-A-Wish, and Arthritis Foundation. • Executive Team Member; Participated in and presented at Board Meetings.

Reported directly to CEO. Promoted to drive corporate strategy, brand growth and sales, acting in CMO capacity and managing sales in both US and rest-of-world.Team Accomplishments Included:• Introduced innovative model for the industry moving the company from a Supply-Driven to Market-Driven organization with goal of increasing brand penetration.• Directed US Retail Sales Division across four regional offices.• Created International Sales division focused on following large retail customers into high-growth markets like Brazil, Mexico, and China.• Drove increase in Aqua Star branded US sales by 14% for the 52 weeks ending Dec 25, 2011 and 20% for the 52 weeks ending June 10, 2012, in a category experiencing 1% growth.• Increased Inventory Turnover by 33% over the most recent year.• Designed “Full Door” selling strategy transitioning the sales force from selling individual SKUs to selling category merchandising solutions; adopted by retailers across the country increasing customer loyalty/stickiness due to higher level of service delivered. Developed in-house Plan-O-Gram production capability.• Developed Market Research capability to assist with product development focus and creation of sales materials for delivering Market Based proposals to customers, resulting in increased selling time for sales force.• Developed Trade Management capability to drive further market penetration of the company’s Consumer Packaged Goods resulting in increased grocery penetration/ACV.• Deployed iPad solution providing updated access to portfolio of product and promotion materials allowing sales force to answer questions and deliver information real-time from the field.• Created Social Media capability leveraging Facebook and Twitter for consumer interaction and producing email promotional campaigns, resulting in increased brand awareness and ability to execute real-time marketing.

Reported directly to CFO. Recruited to develop and drive technology strategy to facilitate growth and ensure scalability for expanding global operations.Team Accomplishments Included:• Introduced standardized technology architecture model reducing complexity and supporting scalability across global employee base.• Stabilized remote office access to information by implementing global MPLS wide area network (WAN).• Developed integrated network and communications platform based on Cisco technology for data and voice communication, including Unified Communications solution integrating Cisco and Microsoft desktop applications.• Built out technology infrastructure in four new office locations, and expanded two others. Extended technology solutions and support to entire company across ten offices in six countries.• Decreased operational expenses by 60% through technology rationalization model.• Introduced SharePoint collaboration system providing single portal to access company information, documents, and applications, while providing a foundation for document management with workflow automation.• Implemented Customer Relationship Management (CRM) solution providing visibility into, and improved management of, pre-sales pipeline; integrated CRM with phone system allowing screen-pops with current state of the customer calling.• Delivered Learning Management System (LMS) hosting custom training providing competitive advantage.• Captured business requirements for replacement of Enterprise Resource Planning System (ERP), managed RFI/RFP processes resulting in system selection. Microsoft Dynamics AX implemented to replace legacy system.

Consistently promoted to roles requiring new business model development for expanding and maturing technology division. Reported directly to SVPs, with additional accountability to departmental SVPs across technology division and accountability to CFO, Chief Risk Officer, & General Counsel.Team Accomplishments Included:• Collaborated with senior team to develop functional organization model for newly created department focused on the Six Sigma quality model, and delivered functional model for Technology Planning group.• Developed multi-generational project plan for technology strategy function, aligning technology goals with business goals.• Developed business model and customer relationship function for enterprise architecture and data services department, including technology planning, and governance mechanism across 3500+ IT professionals.• Delivered customer alignment framework and supporting processes, incorporating lead architects as technical account focals; value proposition, catalog of services, work prioritization, demand management, and issue escalation.• Delivered Lab Consolidation Project responsible for integrating systems and condensing over 15 physical sites into existing Enterprise Data Centers, resulting in $5MM in annual savings.• Delivered internal customer engagement model for delivery of technology to Finance, Enterprise Risk Management, Legal, and HR Divisions. Led senior relationship managers and matrixed teams focused on support covering 135 systems across 10 key business areas.• Integrated B2B transactions between WaMu, the Federal Reserve and Wall Street trading firms, and established audit/compliance processes to bring all related technologies into full compliance within 18 months.• Improved systems integration resulting in reduced time to close books from 16 to 6 days, and realized $6.5 million annual savings in software licensing.

Reported directly to CFO. Performed MIS function for nationwide organization with 24 regional office locations, covering network based on Windows NT, Sun Solaris, and Novell Netware.Team Accomplishments Included:• Managed transition to outsourcing model for information systems department replacing a twelve-member department reducing costs and delivering stronger service levels.• Delivered $1.3M Great Plains ERP implementation project with functionality supporting field service management, inventory, purchasing, and financial planning and reporting.• Implemented nationwide Palm-based, wireless solution for field service workforce allowing real-time remote management and update of technician queues.• Consolidated disperse WAN under single provider and implemented thin-client computing using Citrix.• Managed implementation of EDI with Fortune 500 partner.• Participated in management teams’ introduction of ISO 9001 standards and successful ISO certification..

Acted as primary contact for customer accounts. Developed long-term strategies for computer networks and systems.• Managed financial aspects of company including contracts, inventory, and AP/AR. Produced financial reports including P&L, balance sheet, and cash flow.• Developed and managed vendor relationships.• Directed technical resources in project fulfillment, as well as administrative resources.

Founding member of Artificial Intelligence software start-up.• Designed and produced business plan, including pro-forma financials.• Developed proposals and letters of agreement for investors and customers.• Delivered marketing and communication strategy.