Hugh Hysell Email and Phone Number
Adjunct Faculty, College of Visual and Performing Arts at
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University of North Carolina at Greensboro
New York, NY, US
Hugh Hysell's Location
New York, New York, United States, United States
Hugh Hysell's Contact Details
Hugh Hysell work email
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Hugh Hysell personal email
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Hugh Hysell phone numbers
About Hugh Hysell
High-performing theatre professional with a passion for live entertainment. 20+ years experience impacting positive educational, artistic and management outcomes through communications, campaign strategy, and innovation. Confident in ability to collaborate with cross-functional teams to solve complex, high-stakes problems. Committed to continuous improvement and contributing to team success
Hugh Hysell's Current Company Details
University Of North Carolina At Greensboro
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Adjunct Faculty, College of Visual and Performing Arts
New York, NY, US
Hugh Hysell Work Experience Details
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Adjunct Faculty, College Of Visual And Performing ArtsUniversity Of North Carolina At GreensboroNew York, Ny, Us
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Adjunct Faculty, College Of Visual And Performing ArtsUniversity Of North Carolina At Greensboro Jan 2023 - PresentGreensboro, North Carolina, United StatesDeveloped and teach "The Biz of Show Biz" a specialized course tailored for both acting majors and non-majors aspiring for a career in the entertainment industry. This class empowers students to delve into the intricate business dynamics of the performing arts sectors they are poised to enter post-graduation. Students engage in practical research, exploring targeted markets, industry norms regarding promotional materials, personal branding strategies, and effective job search techniques for aspiring performing artists. Moreover, the course fosters critical thinking and conversations, enabling students to navigate and overcome the variety of challenges inherent in launching a career in entertainment.
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Director Of Marketing And Associate Artistic DirectorOpen Jar Studios Jun 2022 - PresentNew York, New York, United StatesSenior staff member of a multi divisional company serving the Broadway community. Divisions include:-Created the institute’s PRO MASTER CLASS series, a robust program of sold-out Maste Classes providing direct one-on-one training in classroom settings. Courses range from Acting and Audition Techniques tp Social Media Marketing for Actors. and more.-Developed the in-demand School Group Workshop program providing a series of masterclasses in Acting, Improv, Stage Combat, Voice, Dance, Design and Tech, and Producing- Managed summer intensive program providing students with one-on-one training with Broadway artists-Conceived, Produced & Directed 2 editions of Broadway Shark Tank, a ground breaking platform where writing teams showcase their Broadway-bound new musicals to esteemed panels of Broadway producers-Teach seminars on “Headshots: Current Trends and the Do’s and Don’ts” to universities across the country -
General Manager Of Broadway Covid Safety TeamsSwiftest 2021 - 2023New York, New York, United StatesSenior staff member, leading every aspect of the Broadway COVID Safety Teams, providing complete COVID compliance for Broadway theatres including Backstage and FOH COVID safety management* Spearheaded an active team of up to 360+ full and part time staff members, serving 18 Broadway theaters, 6 Off Broadway stages, 4 national tours as well as many large events* Impacted the COVID Safety for over 2.2 million patrons at 2500+ performances* Influenced business relationships as the primary point of contact for clients and production * Reorganized entire operation to the ever-changing landscape of COVID protocols and staffing needs* Chaired team towards exemplary customer service while maintaining all safety and company protocols -
Freelance Entertainment Marketing Consultant And ProducerHysell Marketing 2017 - 2022Greater New York City AreaIndustry leader specializing in creative strategy, branding, media planning, content creation, events, promotional partnerships, distribution channels, pricing, ticketing and crisis management. Highlights include:* Goldstar.com (Contract position as "Director Of Partnerships, East Coast")* Show-Score.com (Contract position to re-brand site and brainstorm new revenue streams)* Off Broadway (Marketing and Advertising services for a number of not for profit and commercial runs)* Off Broadway Alliance (Contract position as “20at20 Project Director”)* TopView Sightseeing (seasonal position as "Senior Entertainment Manager" to direct and write new scripts for the 2022 edition of "The North Pole Express”)* Full list of clients: HysellMarketing.com/clients -
Director Of MarketingBroadway Records Oct 2020 - Nov 2021New York, New York, United StatesSenior staff member of Grammy® winning record label dedicated to preserving musical theatre and theatre vocalists. Responsible for strategy, branding, product launches, media and content creation, partnerships, and pricing* Maximised revenue growth of 296% over first 4 months in the position * Introduced layered Holiday campaigns resulting in y/y increase in revenue. Black Friday: 230% increase. Cyber Monday 440% increase. New Year’s Resolution Sale: 559% increase (all during the pandemic)* Conceived and orchestrated “Broadway Dream Vacation” Sweepstakes: Tasked with growing email distribution x 500%+, forged partnerships with leaders in NYC tourism, Broadway shows and the Times Square Alliance to create a 10 month long national contest, surpassing set goals by 770%* Partnered with Dash Radio network to create Broadway Records Radio, a no-cost, advertising-free streaming radio station, featuring songs from the label’s catalogue* Expanded promotional reach and new sales channels by creating multiple no-cost promotional partnerships with news outlets, universities and performing unions -
Returning Guest Artist/LecturerUniversity At Buffalo 2013 - 2020Buffalo, NyTaught master classes on a number of topics, including: - Acting, Audition Techniques, MT Performance, Careers in the Arts, Biz of Showbiz, How To Be A Working Actor in NYC- Consultant on the lauch of their senior showcase program -
"Arts And Theater" Business Development Vertical LeadGroupon Live May 2014 - Dec 2016Greater New York City AreaSenior staff for Groupon Live (Joint venture between Ticketmaster, Live Nation and Groupon) responsible for business development across all arts and theater accounts, creative strategy, engagement, client retention, competitive review, sales tracking and analysis, crisis management and promotions for this e-sales global leader.* Rehabilitated brand issues with high profile partners including Broadway, Broadway National Tours, presenters in major markets and arts institutions, leading to new and repeat business * 57% growth in vertical’s revenue over 2 years* Visualized dynamic sales programs to entice/engage high profile accounts* Integrated partnerships with Hollywood talent for“Epic” fundraising campaigns engaging 1 million+ new users* Negotiated Master Service Agreements with large gatekeepers (Broadway Across America, Nederlanders, Shuberts, etc) -
Director Of Marketing And DevelopmentNyu Skirball Pac 2013 - 2014Greater New York City AreaSenior staff member responsible for all aspects of marketing, education and development departments for nationally ranked performing arts center including marketing, advertising, promotions, press, seminars, talk backs, workshops, pre-show engagements, fundraising, gifting and gala events * Designed strategic advertising and promotional campaigns for 300+ annual events/bookings* Successfully instituted dynamic pricing, pixel tracking and digital marketing strategies, all under budget. * Developed new partnerships with on-campus and city arts organizations (including The Metropolitan Museum) to fuse new collaborations, increasing the venue’s profile among a crowded landscape.* Conceptualized highly successful VIP Ticket program with artist and inter departmental collaboration, opening up untapped revenue, new development leads and richer customer experiences* Increased single ticket revenue, breaking venue’s sales records* Forged new revenue streams with highly successful BIG RED CHAIR family entertainment seriesInitiated successful award campaigns, resulting in nominations from two theatrical award entities -
National Sales And Marketing DirectorBroadwaybox.Com 2004 - 2013New York, NyExclusively managed BroadwayBox’s USA media sales and accounts receivable. Responsible for strategic planning and marketing, business and market development, market research and planning, promotions/advertising and sales. Conceived and developed all new product lines since 2004 including LunchTix (the first “flash sale” digital media dedicated exclusively to Broadway and Off Broadway ticket sales), TicketsThisWeek (the first digital media dedicated to promote Broadway and Off Broadway tickets sales for weak performing performances), video roundup blasts, online digital advertising packages, and the “Perk” program to enhance full priced and premium priced tickets. BroadwayBox sales revenue enjoyed a 15%+ annual growth and has established itself as the biggest sales tool for Broadway discount ticket revenue in the industry with over $80 million in ticket sales, and over $3 million in annual billing.
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President Of Theatrical Marketing And Promotions AgencyHhc Marketing 2002 - 2013Nyc• Executive with broad responsibilities across multiple businesses and media. Oversee entire corporate structure of a multi-division digital, grassroots and partnerships marketing firm including management of staff (18 full time, 62 part time), financial planning, media buying, accounting, payroll, insurance, and human resources including all new hires and departures.• Successfully developed communications strategies including branding, marketing, promotions, discounting, event planning and crisis management. Oversaw creation and implementation of promotional partnerships with a wide scope of partners including retail, travel, broadcast and digital media, credit cards, tourism, print, radio, television, outdoor, website, restaurant, nightlife and grassroots outlets. Divisions of HHC Marketing include:- HHC Marketing (Full Service Live Entertainment Marketing, Promotions and Event Agency): Represented over 200 Broadway and Off Broadway clients throughout their life from pre-opening, post opening, award season and anniversaries and ongoing maintenance of long-running campaigns. Clients include Chicago, Jersey Boys, Phantom of the Opera, Les Miserables, Spamalot, Miss Saigon, Gazillion Bubble Show, Metropolitan Opera, television clients (including A&E, Logo TV), film launches and festivals. ---- GLOBES AWARD WINNER: “Best Small Budget Promotion in the World, Created Guinness World Record setting“Largest Coconut Orchestra” event for Monty Python’s Spamalot- BroadwayBox.com: Created entire sales pipeline for discount website with $80 million+/year in ticket sales, and $3.5 million+ in annual billings. - Teams On Broadway: Broadway’s premier grassroots street team company managing multiple concurrent live entertainment campaigns. Clients include Radio City Christmas Spectacular, Cirque Du Soleil, 50+ Broadway shows and NYC tour companies.
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Adjunct Assistant ProfessorColumbia University In The City Of New York 2004 - 2012Taught graduate level “Marketing and Promotions for the Arts” -
Vice President Of Broadway MarketingWalton Group 1998 - 2002New York, NySecond in command with broad responsibilities including client services, partner relations, client recruitment, developing marketing strategies and promotional partnerships.- Clients included The Phantom of the Opera, Les Miserables, The Full Monty, Death of a Salesman, Cabaret, Seussical, Annie Get Your Gun plus 18 additional Broadway shows, 21 Off-Broadway shows, 3 film releases, 3 NYC based international festivals, 3 awards shows, and 5 restaurants/tourist attractions- Negotiated partnership with retail, travel, credit cards, hospitality, print, radio, television, outdoor, digital, nightlife and grassroots outlets- Increased productivity and communication within firm, implementing employee incentivesResponsible for 60% increase of client base - Created DealsonBroadway.com (one of the first discount platforms in the market), securing over $2 million in untapped incentive-based revenue
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Associate General ManagerRichard Frankel Productions May 1997 - Dec 1998New York, Ny• Integral in all general management aspects of Tap Dogs (Off Broadway, Las Vegas and two consecutive national tours), The Mystery of Irma Vep (Off Broadway revival) and The Billy Joel Songbook (workshop), supervising a collective staff 120.• Management of corporate events, casting, dancer training program.• Directed three client and corporate websites, with re-designs and daily updates.• Negotiated performer and vendor contracts.• Primary liaison with corporate sponsors (cash and product), and successfully re-launched branding of corporate sponsorship.• Developed marketing strategies, education guides and grassroots collateral materials. -
Live Entertainment Theater Area ManagerSesame Place Jan 1990 - Dec 1990Langhorne PaResponsible for creating and scripting new shows, training and managing a vibrant and prolific entertainment department with 10 different entertainment brands with 50+ performances / day Created first annual “Daily Parade” program including scripting, training and operationsSuccessfully collaborated with other departments (marketing, sales, rides, F&B, retail) to create dynamic interactive, fan oriented and educational experiences.
Hugh Hysell Skills
Event Management
Strategy
Marketing
Integrated Marketing
Acting
Entertainment
Performing Arts
Online Advertising
Theatre
Public Relations
Social Media Marketing
Event Planning
Advertising
Marketing Strategy
Public Speaking
Social Media
Digital Media
Business Development
Sponsorship
Communications Planning
Marketing Management
Leadership
Hugh Hysell Education Details
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Theatre -
Communications And Theatre
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Moses Brown School
Frequently Asked Questions about Hugh Hysell
What company does Hugh Hysell work for?
Hugh Hysell works for University Of North Carolina At Greensboro
What is Hugh Hysell's role at the current company?
Hugh Hysell's current role is Adjunct Faculty, College of Visual and Performing Arts.
What is Hugh Hysell's email address?
Hugh Hysell's email address is hh****@****pon.com
What is Hugh Hysell's direct phone number?
Hugh Hysell's direct phone number is +191742*****
What schools did Hugh Hysell attend?
Hugh Hysell attended University Of Florida, University Of North Carolina At Greensboro, Moses Brown School.
What are some of Hugh Hysell's interests?
Hugh Hysell has interest in Entertaining, Boating, Cooking, Volunteering, Investing, Photography, Shameless Bad Reality Tv, Broadway And Off Broadway, Swimming.
What skills is Hugh Hysell known for?
Hugh Hysell has skills like Event Management, Strategy, Marketing, Integrated Marketing, Acting, Entertainment, Performing Arts, Online Advertising, Theatre, Public Relations, Social Media Marketing, Event Planning.
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