Hugh Mccabe Email & Phone Number

Cape Town, Western Cape, South Africa

Established in 2012, Digital Business Academy has worked with over 4000 individuals from some of the most innovative companies in Africa, developing cutting-edge, real-world digital education that has empowered more than 250 companies, government departments, and non-profit organisations.• We offer courses in a range of formats, including public workshops, customized in-house courses, one-on-one coaching, and public speaking at conferences.• Designed and delivered engaging, active, and practical digital marketing and social media marketing courses.• Provided face-to-face training, including lecturing, interactive demonstrations, video presentations, practical workshops, creative thinking, and networking.• Helped teams develop their digital marketing skills and stay up to date with industry trends.• Shared insights and knowledge with audiences around the world at conferences.

South Africa

attooh! Consulting Services Holdings (Pty) Ltd is a Juristic Representative of Discovery Life Limited providing Risk, Health and Wealth solutions.• Helped with increase in brand awareness, engagement, exposure, and overall success through the comprehensive implementation of the company's digital strategy.• Successfully executed multiple impactful social media campaigns that resonated with the target audience and contributed to the company's rapid growth.• Spearheaded the development and rollout of personal websites for over 200 financial advisors, enhancing their online presence and credibility.• Introduced a CRM (Customer Relationship Management) system that revolutionized communication between financial advisors and their clients, improving overall client relationships.• Worked closely with 12 financial advisors on a one-on-one basis to bolster their personal brands, credibility, and online reputations. This strategic effort positioned them as experts in their field, making them easily discoverable and trustworthy when potential clients searched for information about them online.• Conducted training sessions for each advisor, equipping them with the skills and knowledge to effectively utilize social media for branding and marketing purposes.

South Africa

Seasoned digital marketing expert with over 15 years of knowledge, skills, and experience with a proven track record of driving impressive results for my clients. • Successfully managed daily community management and engagement for multiple social media accounts, resulting in increased engagement rates and positive brand sentiment. Average engagement rate increased by 25% across all accounts.• Successfully identified key communities and influencers to engage with, resulting in increased brand awareness and credibility in the skincare space. Collaborated with 15 influencers, resulting in over 1 million impressions and 10,000 new followers.• Created and executed successful social media campaigns that resulted in increased social media following and engagement, as well as increased website traffic and sales. Generated over 100,000 website visits from social media campaigns.• Built strong relationships with customers, potential customers, industry professionals, and journalists, resulting in positive media coverage and increased brand loyalty. Secured media coverage in top-tier publications, resulting in over 2 million impressions.• Developed and executed effective crisis management communication plans, resulting in successful mitigation of negative brand sentiment and minimal damage to brand reputation. Decreased negative sentiment by 30% during a crisis situation.• Successfully optimized client websites for search engines, resulting in increased website traffic, improved search engine rankings, and increased sales/conversions. Increased website traffic by 40% and improved search engine rankings by 20%.

South Africa

As the founder and CEO of Aumor Jewellery, I spearheaded the company's mission to become the leader in the design, distribution, and promotion of palladium jewellery in Africa. • Spearheaded Aumor Jewellery's mission to become a leader in the design, distribution, and promotion of palladium jewelry in Africa.• Successfully expanded the product offerings to include 9ct and 18ct gold, as well as Sterling Silver, catering to both wholesale and retail markets.• Established a strong nationwide presence through a combination of face-to-face sales and fixed-location retail stores.• Secured preferred supplier status for major insurance companies, Outsurance and Momentum, for replacement jewelry in short-term claims.• Developed expertise in palladium and platinum jewelry manufacturing, client management, brand development, and sales strategy.• Cultivated a strong reputation in the market, positioning Aumor Jewellery as a trusted and reliable name in the jewelry industry.• Consistently delivered exceptional results for clients, reflecting a commitment to quality and excellence in all aspects of the business.

Johannesburg Area, South Africa

PC Game & Computer World (Pty) Ltd. was a dynamic and innovative company that played a significant role in the South African computer retail industry. • Successfully increased the monthly turnover of the Sunnyside branch at PC Game & Computer World by 34% within just 3 months through a comprehensive transformation initiative.• Led an infrastructure upgrade, introduced a new marketing and sales strategy, recruited and trained new staff, and significantly improved customer service in the Sunnyside branch.• Transferred to manage the Sandton, Johannesburg branch and achieved a remarkable 45% increase in turnover within 8 months.• Earned recognition for the Sandton branch as the best-managed and most well-designed store in the company, making it the flagship store.• Promoted to the position of National Operations Manager at the company's Head Office, overseeing operations across all six branches.• Responsibilities included training franchisees, branch management, development of sales and marketing strategies, logistics management, and inventory control.• Ultimately decided to leave the company at the end of 2006 to start my own business.

Continuous Professional Development

Digital Marketing, Conversion Optimization, Search Engine Optimization, Content Marketing, Social Media Marketing, Paid Search, Display.

Diploma, Business Management

• Marketing Management • Strategic Planning • Economics • Human Resources • Business Law

Rya Yachtmaster Offshore

• Sea Navigation • Chartwork • Tide Stream Calculation • Meteorology • Collision Avoiding • Safety Equipment at Sea • Certified VHF.

Stcw95 Crew Training

• Personal Safety Techniques • First Aid and Sea Survival • Firefighting at Sea

Mcse, Microsoft Certified System Engineer (Windows Nt 4.0)