Helping food and beverage companies grow their business profitably. Offering Fractional Marketing Leadership, Strategy, Tactical Marketing and Commercialization Services.

Assisting mid-to-large size food and beverage companies with Fractional Marketing Leadership, Marketing Strategy, Commercialization, Digital Marketing, Trade Marketing, Design. I focus exclusively on CPG Food & Beverage and Foodservice marketing. See my bio for success examples and mvpdesign.com/food-marketing for more information.

Developed Business, Marketing and Distribution strategy in the biotech/plant-based food ingredient space. Engaged with top-level food company customers, executed quarterly Board of Director and Investor updates.

Responsible for $300+ million (retail sales) Salty Snacks business including established business general management, $30+ million consumer marketing plan, new product development and holistic margin management. Achieved record high sales and profits, including 20% profit growth in 2 years from fiscal ’09 to ‘11(e), over $16 million in productivity savings, development of two brand expansions (Nature Valley Crisps, Totino’s Pizza Chips), multiple Chex Mix line extensions and development of the highly successful "Bag of Interesting" advertising campaign which is still on-air into 2013.

Responsible for $500+ million (retail sales) Frozen Pizza business, including $100M+ trade marketing plan, new brand development and associated consumer marketing strategy, and holistic margin management across all Totino’s businesses. Achieved record high sales and profits, including 31% profit growth in 2 years from fiscal ’07 to ‘09, over $20 million in margin management savings, successful development and testing of a Totino’s microwave pizza, and development of a new branded entry in the frozen pizza category including an associated TV advertising and digital marketing campaign.

Intensive Spanish Language Program at Nueva Lengua School in the cities of Medellin and Cartagena, Colombia. Continued travel and language learning experience in Colombia and Ecuador.

Responsible for $200+ million (retail sales) Pillsbury Toaster Pastries business including Toaster Strudel and Toaster Scrambles. Results include Toaster Strudel business turnaround from -10% volume decline in fiscal 2005 to +3% growth in 1st quarter of fiscal 2006. Led development and execution of 2005 re-plan including multi-million dollar TV and digital advertising and promotions campaign incorporating movie equities and “More Icing” promotion, a competitive defense plan versus Nestle Hot Pockets, multiple flavor launches including Hershey’s and Cinnabon equities, and package design changes including easy-open icing pouch.

Responsible for International strategy development, communication and lead market implementation for Nature Valley, Betty Crocker baking mixes and Fruit Snacks. Led cross-functional teams in development of fruit snacks total product offering for China and Turkey. Also led strategic efforts resulting in fruit snacks export growth of 54% in FY 2004. Led cross-functional teams in a relaunch of Betty Crocker baking mixes across Europe and the UK resulting in 40% growth in FY 2004, including a new sourcing strategy, new packaging and new positioning.

Responsible for marketing plan development and general management of Chex Mix, a salty snack with $150 million in annual retail sales. Led TV advertising and new product development including a new Chex Mix flavor, a Chex Mix product improvement and 34 new product concepts for Chex Mix, Bugles and Gardetto’s.

Responsible for pipeline development of all new products for the Betty Crocker Baking Division including development of a comprehensive consumer-based framework of baking. Developed and tested 9 new product concepts, 7 of which scored over the $50 million opportunity hurdle and were moved forward to pipeline development in the Baking Division.

Attended New York University Stern School of Business and obtained a Masters of Business Administration (MBA) degree.

Marketing Assistant - NASCAR Sponsorship (1998)• Developed and implemented marketing plans to leverage a Winston Cup NASCAR sponsorship resulting in 7% growth on key brands in southeastern United States.• Created a Cheerios Racing merchandise plan including the launch of a catalog and development of a Cheerios Racing intranet website.Category Management Analyst - Cereal Division (1997 to 1998)• Responsible for development and nationwide dissemination of cereal category best practice information, and implementation of best practices at key accounts.• Conducted a comprehensive analysis of the cereal category for the largest grocery chain in Chicago and presented a plan to the Dominick’s CEO, resulting in 11% growth vs. the prior year.Trade Marketing Analyst - Cereal Division (1996 to 1997)• Responsible for tailoring national marketing and promotional programs to regional and key account markets.• Generated and executed a promotional program for Wal*Mart which grew cereal volume approximately 15% over a one year period at Wal*Mart and raised $600,000 for K-6 schools.Customer Service Representative (1994 to 1995)• Responsible for promotional payments, accounts receivable, order maintenance and logistics issues for several key accounts in northeastern United States.• Negotiated and implemented standard deduction practices with General Mills’ largest customer in the Northeast Region resulting in a 72% reduction of invoice corrections.

Conducted a strategic review of Mennen Speed Stick Ultimate and recommended a change in positioning which was implemented in January 2000. Developed an account growth plan for Target stores resulting in an expected impact of +17% volume growth for Mennen in 2000.