Hugh Williams Email & Phone Number

Greater Minneapolis-St. Paul Area

Helping food and beverage companies grow their business profitably. Offering Fractional Marketing Leadership, Strategy, Tactical Marketing and Commercialization Services.

Greater Minneapolis-St. Paul Area

Assisting mid-to-large size food and beverage companies with Fractional Marketing Leadership, Marketing Strategy, Commercialization, Digital Marketing, Trade Marketing, Design. I focus exclusively on CPG Food & Beverage and Foodservice marketing. See my bio for success examples and mvpdesign.com/food-marketing for more information.

Peterborough, Ontario, Canada

Developed Business, Marketing and Distribution strategy in the biotech/plant-based food ingredient space. Engaged with top-level food company customers, executed quarterly Board of Director and Investor updates.

Greater Minneapolis-St. Paul Area

Responsible for $300+ million (retail sales) Salty Snacks business including established business general management, $30+ million consumer marketing plan, new product development and holistic margin management. Achieved record high sales and profits, including 20% profit growth in 2 years from fiscal ’09 to ‘11(e), over $16 million in productivity.

Greater Minneapolis-St. Paul Area

Responsible for $500+ million (retail sales) Frozen Pizza business, including $100M+ trade marketing plan, new brand development and associated consumer marketing strategy, and holistic margin management across all Totino’s businesses. Achieved record high sales and profits, including 31% profit growth in 2 years from fiscal ’07 to ‘09, over $20 million in.

Latin America

Intensive Spanish Language Program at Nueva Lengua School in the cities of Medellin and Cartagena, Colombia. Continued travel and language learning experience in Colombia and Ecuador.

Greater Minneapolis-St. Paul Area

Responsible for $200+ million (retail sales) Pillsbury Toaster Pastries business including Toaster Strudel and Toaster Scrambles. Results include Toaster Strudel business turnaround from -10% volume decline in fiscal 2005 to +3% growth in 1st quarter of fiscal 2006. Led development and execution of 2005 re-plan including multi-million dollar TV and digital.

General Mills Global Offices

Responsible for International strategy development, communication and lead market implementation for Nature Valley, Betty Crocker baking mixes and Fruit Snacks. Led cross-functional teams in development of fruit snacks total product offering for China and Turkey. Also led strategic efforts resulting in fruit snacks export growth of 54% in FY 2004. Led.

Greater Minneapolis-St. Paul Area

Responsible for marketing plan development and general management of Chex Mix, a salty snack with $150 million in annual retail sales. Led TV advertising and new product development including a new Chex Mix flavor, a Chex Mix product improvement and 34 new product concepts for Chex Mix, Bugles and Gardetto’s.

Greater Minneapolis-St. Paul Area

Responsible for pipeline development of all new products for the Betty Crocker Baking Division including development of a comprehensive consumer-based framework of baking. Developed and tested 9 new product concepts, 7 of which scored over the $50 million opportunity hurdle and were moved forward to pipeline development in the Baking Division.

Attended New York University Stern School of Business and obtained a Masters of Business Administration (MBA) degree.

Greater Minneapolis-St. Paul Area

• Marketing Assistant - NASCAR Sponsorship (1998)
• Developed and implemented marketing plans to leverage a Winston Cup NASCAR sponsorship resulting in 7% growth on key brands in southeastern United States.
• Created a Cheerios Racing merchandise plan including the launch of a catalog and development of a Cheerios Racing intranet website.Category Management Analyst - Cereal Division (1997 to 1998)
• Responsible for development and nationwide dissemination of cereal category best practice information, and implementation of best practices at key accounts.
• Conducted a comprehensive analysis of the cereal category for the largest grocery chain in Chicago and presented a plan to the Dominick’s CEO, resulting in 11% growth vs. the prior year.Trade Marketing Analyst - Cereal.
• Responsible for tailoring national marketing and promotional programs to regional and key account markets.

New York, NY

Conducted a strategic review of Mennen Speed Stick Ultimate and recommended a change in positioning which was implemented in January 2000. Developed an account growth plan for Target stores resulting in an expected impact of +17% volume growth for Mennen in 2000.

Mba, Marketing, Finance

Activities and Societies: Senior Staff Writer and Editorialist for the Stern Opportunity Newspaper, Faculty Scholar

Bs, Finance, Management

Activities and Societies: Vice President - Student Economics Club

Education record

Activities and Societies: Varsity Football and Track Teams