Hugh Morgan-Platt Email & Phone Number

London, United Kingdom

Developing and delivering the RPS education and professional development products and services portfolio, including but not limited to RPS Learn and the RPS ePortfolio.

London, United Kingdom

• Leading the implementation of CX processes into the RPS working culture.• Transitioning organisational content strategy from organisation-centric to user-centric principles, to be in line with organisations values: Be Empathetic. Be Inspiring. Be Relevant.• Feeding into the RPS development roadmap, with a defined design process – from wireframes to end design.• Working alongside internal development team to ensure all user requirements are captured for product scoping.•… Show more • Leading the implementation of CX processes into the RPS working culture.• Transitioning organisational content strategy from organisation-centric to user-centric principles, to be in line with organisations values: Be Empathetic. Be Inspiring. Be Relevant.• Feeding into the RPS development roadmap, with a defined design process – from wireframes to end design.• Working alongside internal development team to ensure all user requirements are captured for product scoping.• Optimisation of online customer journeys for all personas.• Conducting internal usability sessions, collating of insight and analysis, to create solutions for defined UX problems.• Data analytics insight into the product and website engagement across multiple areas of the business.• Managing website tagging structure to enable analytics monitoring of new products and content initiatives.• Educating wider teams of online customer behaviour and UX best practices.• Documentation writing for internal training on content design principles. Show less

London, United Kingdom

Researching, designing, and delivering a portfolio of supporter and beneficiary products, including an Emergency Asthma Attack Treatment programme to triage people with asthma to the correct treatment option based on the specifics and their experience of their condition. Optimising end-to-end multichannel customer journeys which activate, engage, inform and support people affected by asthma to self-manage their, or someone else's, asthma more effectively… Show more Researching, designing, and delivering a portfolio of supporter and beneficiary products, including an Emergency Asthma Attack Treatment programme to triage people with asthma to the correct treatment option based on the specifics and their experience of their condition. Optimising end-to-end multichannel customer journeys which activate, engage, inform and support people affected by asthma to self-manage their, or someone else's, asthma more effectively. Forming and managing effective multi-disciplinary teams as required to deliver propositions and products to time and budget. Developing key performance indicator models for measuring digital behaviour outcomes from customer journeys. Identifying and defining gaps in insight and understanding, developing and driving pragmatic plans to fill these gaps, working through the appropriate internal teams as appropriate. Show less

London, United Kingdom

Managing the analytics, PCC and SEO team at a mid-size medical charity. Responsibilities include:Analytics - building detailed analytics frameworks within Google Analytics and Tag Manager to service and monitor the performance of multiple user journeys with divergent KPIs. Communicating insight and developing staff to understand the value and application of analytics to departmental workflows, via dashboards and other data visualisation techniques.PPC - creation and management… Show more Managing the analytics, PCC and SEO team at a mid-size medical charity. Responsibilities include:Analytics - building detailed analytics frameworks within Google Analytics and Tag Manager to service and monitor the performance of multiple user journeys with divergent KPIs. Communicating insight and developing staff to understand the value and application of analytics to departmental workflows, via dashboards and other data visualisation techniques.PPC - creation and management of Paid Search campaigns with a budget of over $450,000 per year.SEO - creating and ensuring best practice guides followed at all levels of the organisation.Development - taking ownership of planning, development and deployment of development strands as part of Agile development processes.Copywriting - creating content designed to both handle supporter needs as well as maximising KPI performance for the charity's wider goals.Digital integration - providing consultation and knowledge for digital elements of fundraising campaigns, email marketing, individual giving products, fundraising events, influencer campaigns and health advice initiatives.Training - creation and development of internal training programmes as part of an organisation-wide digital skills programme. Responsible for upskilling employees at all levels on analytics, online advertising and SEO practices.Budgets - key decision-maker and overall authority for over £50,000 per year for charity's analytics and online advertising budgets.Recruitment - creating job specs for, interviewing and hiring the analytics and Adwords team. Show less

London, Uk

Managing the the website, mass email communications, digital design responsibilities, asset management, social media channels, for a mid-size medical charity.Instrumental role in developing organisation's SEO, analytics, email marketing and Google Adwords campaigns. Work defining, creating, and optimising online user-journey paths.

Became Deputy Editor after site became independent operation. As well as writing reviews, interviews and feature content, I co-ordinated content for 20+ contributors, including subbing written content and photo editing. I recorded and edited all of the site's video and audio content. In addition to this, I worked on the site's overall business plan, brand management, social media and advertising strategies. Also worked in a media-facing role as representative of the site on BBC… Show more Became Deputy Editor after site became independent operation. As well as writing reviews, interviews and feature content, I co-ordinated content for 20+ contributors, including subbing written content and photo editing. I recorded and edited all of the site's video and audio content. In addition to this, I worked on the site's overall business plan, brand management, social media and advertising strategies. Also worked in a media-facing role as representative of the site on BBC Radio 1 . Show less

London, United Kingdom

Headhunted to be one of the starting writers for Thrash Hits when it was joint-venture from by DrownedInSound and BSkyB.

Providing freelance copywriting across multi-platform clients at all levels of the music industry. Selected clients included - Vice Media- Kerrang! magazine- Metal Hammer Magazine- Clash magazine- Kilimanjaro Live Limited (Sonisphere Festival website)- Festival Republic (Reading & Leeds Festival programme)- Terrorizer Magazine- Superweet- Music Towers- Metal-Is

London, United Kingdom

Editing pre-existing video footage (including pro-shot, amateur, behind-the-scenes and instructional) of various Warner Music Group acts - artists include Jason Derulo, Smiler, Clement Marfo, Lilygreen & Maguire, Paper Crows.

Providing pre-employment background screening checks for top-tier clients across the financial services industry.