Hugo Novo Borges Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Relocated to GoDaddy, working as a Product Designer on products focused on experimentation and artificial intelligence.Focused on optimizing the user experience of both products by leveraging the existing Design System, standardizing the interface and experience to create a coherent structure aligned with other company products.Maintained consistent communication regarding design best practices, agile methodology, and management between both product teams, with the potential for future integration.Aquired valuable insights from usability analysis and user interviews to prioritize new optimizations in the products, aiming for a positive impact on key business metrics.

São Paulo, Brasil

Responsible for leading, managing, and producing design solutions for the product focused on user retention and cash flow at Brazil's second largest higher education company;Completed a comprehensive product restructuring, applying the company's Design System to streamline UI production logic and standardize elements and components across different products within the company;Enhanced user experience to meet business objectives, facilitating the user journey until they complete steps that enable their retention in the product;Identified opportunities for experience improvement through discoveries, followed by user research and journey mapping to define next steps and enable strategies focused on product growth;Created wireframes and prototypes that meet identified needs;Worked with cross functional teams, following agile methodologies and design processes focused on product evolution and positive impact on business metrics.

São Paulo, Brasil

As a Product Designer at YDUQS, I am responsible for managing and developing design solutions for a digital platform that focuses on enhancing user experience that not only meet business objectives but also provide meaningful experiences for users.One of the most important aspects of my work is implementing UX/UI design principles to make it easy for students to manage, incorporate, or build their curriculum. I conduct user research to understand the needs and pain points of the target audience, and then use that information to design wireframes and prototypes that address those needs. I also collaborate with cross-functional teams, including developers, marketers, and project managers, to ensure that the final product meets both business and user goals.

São Paulo, São Paulo, Brasil

During my time as a Visual Designer at Livework, I had the opportunity to work on a variety of service design projects that allowed me to expand my skillset beyond traditional visual design. I learned how to approach design problems from a holistic perspective, considering not only the visual aspect but also the user experience and the overall service ecosystem.

São Paulo, São Paulo

During my time as an intern at Badadi, I had the opportunity to work on various projects that allowed me to develop my visual design and art direction skills. I learned how to translate client briefs into visually engaging designs that meet business goals. I also gained valuable experience in designing for various mediums, such as print, digital, and motion graphics.Moreover, I developed a strong sense of teamwork and corporate behavior while working at Badadi. I learned how to collaborate effectively with cross-functional teams, communicate my design ideas clearly, and take constructive feedback from team members.

São Paulo E Região, Brasil

During my work as a freelance designer, I developed a strong foundation in graphic and brand design. I have a deep understanding of how to visually communicate brand values and attributes through typography, color palettes, and graphic elements. I have experience creating visual identities that are not only aesthetically pleasing but also effectively convey the brand message and resonate with the target audience.