Sales and Account Management Professional with a Specialization in Data Analytics for BusinessExpert in the mass consumer sector, with a focus on commercial strategy, account management, and data-driven decision-making. I combine a strong foundation in commercial strategy and data analysis, which allows me to optimize revenue and design strategies aligned with client needs and business objectives.In my previous roles, I have led successful sales teams, exceeded revenue targets, and developed digital transformation projects to enhance customer engagement and satisfaction. My analytical approach has enabled me to implement data-driven strategies, improve client retention, and boost commercial performance. I am known for building strong client relationships, handling high-level negotiations, and ensuring success in every account.Key Skills and Competencies:B2B Sales and Account Management: Experienced in building and maintaining relationships with high-profile clients, with a focus on satisfaction and retention. Skilled at identifying upselling and cross-selling opportunities to maximize account value.Data-Driven Commercial Strategy: I transform data analysis into strategic decisions that drive growth. I use insights to adjust tactics, improve efficiency, and ensure measurable results.Revenue Optimization and Pricing: Development of discount models and pricing strategies to maximize profitability and foster client loyalty.Customer Success and Retention: Aligning commercial solutions with each account’s specific goals, implementing retention strategies that secure long-lasting business relationships.Digital Transformation and Process Improvement: Pioneer in digitalization, driving the adoption of B2B platforms and technologies that optimize commercial execution.My passion for data analysis and commercial strategy allows me to contribute to my clients' success and drive sustainable growth for the organizations I work with. I am constantly seeking opportunities to innovate and elevate commercial operations to their maximum potential, using data insights to guide strategic decisions.
-
Area ManagerBritsh American Tobacco Sep 2022 - Nov 2024CaliIn my role as Area Manager, I led the commercial operations in the region, implementing sales and trade marketing strategies across multiple channels to drive volume and market coverage. I was responsible for coordinating sales teams, optimizing point-of-sale processes, and promoting client digitalization through BAT’s B2B platform, consolidating the company's presence in the market.Key Responsibilities:- Developed and implemented visibility strategies to maximize product presence at key points of sale.Supervised field execution and ensured alignment of commercial objectives with trade marketing and sales initiatives.- Collaborated with cross-functional departments to align commercial strategies and optimize execution in stores and supermarkets.Notable Achievements:- Recognized among the top-performing managers in the region, consistently exceeding objectives, with an "Exceeds Expectations" rating in the first year.Pioneer in client digitalization through BAT’s B2B platform, achieving high adoption and loyalty rates.Consistently achieved top coverage indicators for innovative products, increasing market share in the region. -
Prince SpecialistAnheuser-Busch Inbev - Bavaria Nov 2021 - Mar 2022MedellínAs a Price Specialist, I played a key role in maximizing profitability through data analysis and the development of pricing strategies. I managed the discount budget and designed propensity models to foster customer loyalty and drive sales.Key Responsibilities:- Analyzed market KPIs (price, revenue, volume) to develop data-driven pricing strategies.Implemented discount propensity models that encouraged repeat purchases and improved customer retention.- Collaborated on the creation of customized reports to identify revenue optimization opportunities.Notable Achievements:- Increased regional profitability through optimized discount strategies based on data insights.- Enhanced strategic decision-making by generating customized reports that highlighted opportunities in market KPIs. -
Sales SupervisorAnheuser-Busch Inbev - Bavaria Sep 2020 - Nov 2021CaliI led a sales team focused on achieving volume and profitability goals, promoting the adoption of digital tools and optimizing point-of-sale execution. I implemented product mix strategies to maximize unit profitability and ensure coverage targets were met.Key Responsibilities:- Digitalized the business unit through the BEES platform, driving the use of B2B tools in sales.Supervised sales team performance and optimized field execution to ensure effective coverage.- Developed and implemented brand mix strategies to increase profitability and strengthen customer loyalty.Notable Achievements:- Exceeded profitability targets through a premium product mix strategy, achieving a high return on investment.- Awarded Sales Supervisor of the Quarter for my performance and leadership in the region.Skills: Consultative approach · Business opportunity development · Direct sales · Market analysis · Sales strategy · Commercial instinct · Lead generation · Strategy
-
Trade Marketing - Back Of Store And Hot Zone Colombia-Ecuador / Category ManagementMondelēz International Feb 2019 - Feb 2020CaliIn this role, I was responsible for implementing visibility and category management strategies across modern and traditional channels. I combined data analysis and point-of-sale execution to maximize product sell-out and enhance the consumer experience at the point of purchase.Key Responsibilities:- Created and executed visibility materials at strategic points of sale and optimized product placement on shelves through market analysis.- Developed analytical reports, such as the “Velocity” report, to monitor product rotation and adjust restocking strategies.Notable Achievements:- Increased brand visibility and penetration at key points of sale, achieving greater shelf presence and optimizing space for priority products.- Implemented improvements in rotation reports, supporting strategic restocking decisions. -
Intern, AnalystNielseniq Dec 2017 - Jul 2018During my internship at AC Nielsen, I supported market data analysis for various mass consumer categories, generating strategic insights that helped account executives make informed decisions.Key Responsibilities:- Conducted market trend analysis and prepared reports on sales, distribution, and market share.- Collaborated on strategic planning for multiple clients, identifying market development opportunities.Notable Achievements:- Optimized data visualization, facilitating decision-making for account executives.- Contributed to improving product coverage across various categories through analytical insights.
Hugo Alejandro Canaval Agudelo Skills
Hugo Alejandro Canaval Agudelo Education Details
-
Beca Desarrollo Del Talento Ti -Mintic -
Pregrado En Economia Y Negocios Internacionales
Frequently Asked Questions about Hugo Alejandro Canaval Agudelo
What is Hugo Alejandro Canaval Agudelo's role at the current company?
Hugo Alejandro Canaval Agudelo's current role is Business Analytics | Category Management | Insights | Nielsen | Sales | Growth | Sales & Business Development | Strategy | Account Management.
What schools did Hugo Alejandro Canaval Agudelo attend?
Hugo Alejandro Canaval Agudelo attended Universidad Icesi, Universidad Icesi.
What skills is Hugo Alejandro Canaval Agudelo known for?
Hugo Alejandro Canaval Agudelo has skills like Adaptabilidad, Rapido Aprendizaje, Responsabilidad, Relaciones Interpersonales, Microsoft Office, Microsoft Excel, Latex, Stata.
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial