Hugo D Email & Phone Number

London, England, United Kingdom

• Successfully managed a team of 12 and owned the international Growth Marketing strategy and plans.
• Responsible for developing and implementing innovative marketing acquisition programmes to strengthen the WEX brand, and generate demand amongst prospective customers.
• Created dashboards and reports via Tableau & Google Data Studio.
• Proficient in data analysis tools and techniques, such as Pixel, Analytics, Adobe, 360, Marketo, Tweetdeck, Salesforce, Brandwatch, Cision etc…
• Work closely with the Travel & Corporate Payments and Fleet Commercial teams in EMEA & globally and align with the APAC Marketing Director on best practice; stakeholders management.
• Responsible for the marketing strategy, marketing planning, go-to-market activation, and channel optimisations to deliver short and long term sales targets.

London, New York

• Founded the marketing consulting agency in London.Quickly expanded in the UK, Portugal, Italy, US and Egypt thanks to our presentation, negotiation and sales tactics.
• Managed my team of workers, multiples vendors, providers and partners.
• Led business development, created strategies, approved budgets and brought concept, ideas, products and services to market.
• Boosted sales and traffic for our clients by creating compelling social media strategies and grew their revenues.
• Increased conversion rates through customer relations building and landing page optimisation.
• Combined both on-line and off-line consumers by designing multi faceted and effective marketing strategies.

Delaware, New York, Stati Uniti d'America

• Developed and led the company's Global marketing strategy, market research and budget.
• Created and owned the go-to-market strategy and drove the evolution of brand positioning.
• Built the marketing and graphic designer team, collaborated and led across the company's programmers, developers, operations and sales manager and stakeholders.
• Directed the use of various channels: Facebook, Instagram, Google, Youtube, Twitter, Pinterest, Twitch, TikTok, LinkedIn, Twitter and Performance marketing.
• Produced high-quality content for our customers such as market surveys, Blog, Videos, etc...
• Measured the performance of all activities and campaigns goals: ROI and KPI, and provided ongoing reporting, developed insights, tests and learnt new approaches and initiatives.

• Worked in the Facebook Global Business Marketing team and managed a portfolio of advertisers.
• Maximised and improved marketing campaigns at all levels combining strategic-thinking with a high degree of creativity to execute on high-impact, high-leverage, innovative marketing campaigns.
• Consulted about Facebook & Instagram Advertising's best practices (Facebook Pixel, Bidding Strategy, ROAS, Remarketing, Custom & Lookalike Audiences, Dynamic Ads, Lead Generation)
• Conducted deep data analyses and used insights to guide and modify client strategy in order to achieve improved results, CPC, CPM, CPA, ROI and other key metrics.
• Proactively worked with internal teams and managed personnel
• Ability to translate complex concepts into simple and intuitive marketing campaigns

• Marketing strategist responsible to drive business development by optimizing and developing account opportunities and implementing solutions for clients with Google Ads.
• Lead and Managed a portfolio of high value clients, and managed a team of AdWords Strategists.
• Launched, built and optimized campaigns using Google Ads, Analytics, My Business, Merchant, third party data and rigorous analytical methods.
• Setup and managed clients' portfolio and reached desired improvements using Search, Display, Shopping, Video and Universal APP Campaign.
• Researched, analysed and tested keywords, segments, remarketing and GeoLocation.
• Meticulously used Google Analytics to gather, interpret data and make campaigns adjustment.

London, England, United Kingdom

• Promoted to lead web, mobile, social and display media and content development.
• Defined and embedded new marketing strategy, governance framework, global common processes, driving market impact and growth.
• Increased Organic Ranking via SEO
• Google Adwords, Facebook, Instagram Strategies and Influencers Adoption
• Used advertising agencies to push awareness, conversions, and sales thanks also to partnerships sales and collaborations.
• Conducted deep digital footprint analysis, setting benchmarks and KPIs vs. competitors

London, England, United Kingdom

• Implemented the marketing strategy with Influencers like Coltrane Curtis
• Planned and executed communication plan, PR events and activity programs with Hendrick’s Unique branding
• Early results: 14m social impressions, 2.7m video views, 72 videos, 4.28m social reach, 155,000 engagements
• Part of the creative think tank behind Hendricks’s unique and innovative web, design and graphic branding

London, England, United Kingdom

• Focused on ensuring the hedge fund's investment strategy minimizes risk and maximizes return on investments in all market conditions.
• Mastered the hedge fund's unique investment strategy and identified the potential risks in that strategy and recommended the hedge fund's investment manager.
• Wrote reports liaising with traders, researchers, lawyer and accountants to produce prospectuses
• Bloomberg: maximised this fundamental tool through reports and training.
• Produced weekly reports and analysis for internal and client presentations.
• Executed independent thematic research and collated relevant economic data.