Hugo D Email & Phone Number

London, England, United Kingdom

● Successfully managed a team of 12 and owned the international Growth Marketing strategy and plans.● Responsible for developing and implementing innovative marketing acquisition programmes to strengthen the WEX brand, and generate demand amongst prospective customers. ● Created dashboards and reports via Tableau & Google Data Studio.● Proficient in data analysis tools and techniques, such as Pixel, Analytics, Adobe, 360, Marketo, Tweetdeck, Salesforce, Brandwatch, Cision etc…● Work closely with the Travel & Corporate Payments and Fleet Commercial teams in EMEA & globally and align with the APAC Marketing Director on best practice; stakeholders management.● Responsible for the marketing strategy, marketing planning, go-to-market activation, and channel optimisations to deliver short and long term sales targets. ● Led a team of channel specialists managing PPC, Programmatic, Paid Social, OOH, Radio, Affiliates, Direct Marketing, Events, Sponsorships, Press, Influencer, SEO & Website Conversion Rate Optimisation.

London, New York

Founded the marketing consulting agency in London.Quickly expanded in the UK, Portugal, Italy, US and Egypt thanks to our presentation, negotiation and sales tactics.● Managed my team of workers, multiples vendors, providers and partners.● Led business development, created strategies, approved budgets and brought concept, ideas, products and services to market.● Boosted sales and traffic for our clients by creating compelling social media strategies and grew their revenues.● Increased conversion rates through customer relations building and landing page optimisation.● Combined both on-line and off-line consumers by designing multi faceted and effective marketing strategies.● Worked closely with clients to understand needs, issues, challenges and created solution and performance orientedmarketing campaigns.● Collaborated with augmented reality and A.I. engineers, designers, graphic and editorial team on marketing material.

Delaware, New York, Stati Uniti D'America

● Developed and led the company's Global marketing strategy, market research and budget.● Created and owned the go-to-market strategy and drove the evolution of brand positioning.● Built the marketing and graphic designer team, collaborated and led across the company's programmers, developers, operations and sales manager and stakeholders.● Directed the use of various channels: Facebook, Instagram, Google, Youtube, Twitter, Pinterest, Twitch, TikTok, LinkedIn, Twitter and Performance marketing.● Produced high-quality content for our customers such as market surveys, Blog, Videos, etc...● Measured the performance of all activities and campaigns goals: ROI and KPI, and provided ongoing reporting, developed insights, tests and learnt new approaches and initiatives.

● Worked in the Facebook Global Business Marketing team and managed a portfolio of advertisers.● Maximised and improved marketing campaigns at all levels combining strategic-thinking with a high degree of creativity to execute on high-impact, high-leverage, innovative marketing campaigns.● Consulted about Facebook & Instagram Advertising's best practices (Facebook Pixel, Bidding Strategy, ROAS, Remarketing, Custom & Lookalike Audiences, Dynamic Ads, Lead Generation)● Conducted deep data analyses and used insights to guide and modify client strategy in order to achieve improved results, CPC, CPM, CPA, ROI and other key metrics.● Proactively worked with internal teams and managed personnel● Ability to translate complex concepts into simple and intuitive marketing campaigns● Pixel, SDK, Ads Manager, Business Manager, Salesforce, Bluejeans platforms

● Marketing strategist responsible to drive business development by optimizing and developing account opportunities and implementing solutions for clients with Google Ads.● Lead and Managed a portfolio of high value clients, and managed a team of AdWords Strategists.● Launched, built and optimized campaigns using Google Ads, Analytics, My Business, Merchant, third party data and rigorous analytical methods.● Setup and managed clients' portfolio and reached desired improvements using Search, Display, Shopping, Video and Universal APP Campaign.● Researched, analysed and tested keywords, segments, remarketing and GeoLocation.● Meticulously used Google Analytics to gather, interpret data and make campaigns adjustment.● Adjusted and adopted the various bidding strategies based on sales, leads, branding goals in the short and long term● Maximized advertiser ROI and delivered against customer Key Performance Indicators (KPIs)

London, England, United Kingdom

● Promoted to lead web, mobile, social and display media and content development. ● Defined and embedded new marketing strategy, governance framework, global common processes, driving market impact and growth.● Increased Organic Ranking via SEO● Google Adwords, Facebook, Instagram Strategies and Influencers Adoption● Used advertising agencies to push awareness, conversions, and sales thanks also to partnerships sales and collaborations.● Conducted deep digital footprint analysis, setting benchmarks and KPIs vs. competitors● Developed Social Media Strategy and built a strong network of brand –influencers● Re-launch of Website including new front-end design and UX; new CMS, CMR

London, England, United Kingdom

● Implemented the marketing strategy with Influencers like Coltrane Curtis● Planned and executed communication plan, PR events and activity programs with Hendrick’s Unique branding● Early results: 14m social impressions, 2.7m video views, 72 videos, 4.28m social reach, 155,000 engagements● Part of the creative think tank behind Hendricks’s unique and innovative web, design and graphic branding

London, England, United Kingdom

● Focused on ensuring the hedge fund's investment strategy minimizes risk and maximizes return on investments in all market conditions. ● Mastered the hedge fund's unique investment strategy and identified the potential risks in that strategy and recommended the hedge fund's investment manager.● Wrote reports liaising with traders, researchers, lawyer and accountants to produce prospectuses● Bloomberg: maximised this fundamental tool through reports and training.● Produced weekly reports and analysis for internal and client presentations.● Executed independent thematic research and collated relevant economic data.● Reviewed product margins to identify opportunities to maximise profit.