In my current role, I am driving, planning, designing, and delivering initiatives, including overseeing after-sale business operations across the Latin American region. I am providing directional leadership in devising and implementing business development strategy and business expansion plans to achieve business goals. I am performing diversified strategic tasks to ensure company productivity and efficiency, including implementing business strategies and establishing performance KPI’s while leading a commercial sales.Scope: • Responsible for 32 countries in Latin America and Caribbean.• Leading a team of 8 regional and territory managers, 3 logistics coordinators and 1 product analyst. • Oversee new product development and vendor management. • Head of marketing activities, such as sales promotions and marketing campaigns in traditional media and social media.I have some key contributions including:• Drove sales growth 49% by recruiting and developing commercial teams, improving logistics and operations, as well as streamlining the lineup of products.• Recruited, coached and mentored four new Territory Managers and one logistics agent to oversee new products and lineup expansion, including launching 16 new product lines with more than 177 new items.• Developed Digital marketing and Ecommerce platform expanding commercial coverage and market diversification.

Displayed a high level of leadership skills in overseeing strategic business planning, sales targets, and KPI's, as well as action, plans development while leading strategic account department and developing strategic accounts commercial team in local and regional offices. Provided thought leadership in the development of a business plan, including but not limited to sales strategies, business metrics, relationship plans, and account profiles. Successfully developed and executed new/existing opportunities as well as grew sales revenue to achieve targets at assigned accounts, including managing top 5 strategic accounts contributing 27% of the total department's revenue.I have some key contributions including:• Boosted revenue by 24% through the addition of 18 new regional strategic accounts by establishing and maintaining new business partnerships with top strategic accounts.• Attained assigned targets for profitable sales volume and strategic objectives in assigned accounts.• Achieved sales quota and assigned strategic account objectives while maintaining and cultivating relationships with strategically important large customers.

Steered business development efforts from 6 transactional accounts to 21 new Daikin distributors across Latin America by applying sales techniques to increase company presence and stimulate sales. Developed and implemented innovative sales strategies to increase sales within an assigned territory while overseeing a market of $10.3M across seven countries in Central America. Spearheaded a team of one direct report in Panama and three dotted lines report in Costa Rica, Honduras and Guatemala. Developed business forecast and implemented Go to Market Strategy for the region, including defining sales goals as well as retail and distribution strategies. Led the development of market intelligence, such as price benchmarks, competitor strategies, consumer insights and new product introductions.I have some key contributions including:• Successfully increased business profitability from 17% to 24% of gross margin for the unitary lineup.• Multiplied the business in 3 years, from $2.5M to $10.2M in Sales.• Maximized sales by 37% during FY2015, 47% during FY2016, and 24% during FY2017.• Delivered expert advice in developing and executing sales programs and incentives for 14 key accounts in the assigned region that resulted in elevating sales growth by 42%.• Distinctively achieved "#1 Highest Performance Business Manager Award" in Latin America delivering 47% growth in the fiscal year 2016.• Received "Highest Performance Business Manager Award" in Latin America delivering 24% growth in the fiscal year 2017.

• Grew Sales of Electric Power Tools business in the region by 32% in Q1 FY2014.• Managed and supervised local Sales Representatives and Product Specialists in LATAM region.• Developed and implemented sales contests for key accounts in Panama, Guatemala, Honduras, El Salvador and Costa Rica with sales growth of over 26%.• Searched and developed key end users to increase sell out and market share with strategic partners. • Worked and launched Makita advertisement campaigns in TV, press and radio.• Selected and trained local Sales Representatives and Product Specialists• Developed and implemented the 1st Makita Latin America Dealer Summit for Key accounts

•Grew the company sales in my assigned territory by 13% in FY2012.•Developed the first sub-distributor sales plan in El Salvador with growth results of 25% versus last fiscal year and gained market share by 12%.•Worked and implemented the event “Contractors’ night” in Panama, Honduras, Dominican Republic and El Salvador with sales during the events up to 28% higher than the same period of last year.•Launched the new Makita accessories lineup in Panama, Honduras, Dominican Republic and El Salvador gaining market share over the competitors.•Developed and launched the branded wall program with key accounts in Panama, Honduras, El Salvador with more than 40 retail stores. •Researched and supported in the development of the new abrasive discs lineup gaining market share over the competitors up to 16% in the abrasive discs market.•Supported Makita Mexico in the trade show “Expo-Ferretera Guadalajara 2012” in the developing of new accounts in Latin-America and Caribbean region.

•Worked in the development of the industrial market channel with our key accounts in central and South America with results of 21% growth in 2011. •Developed and implemented the first corporate training for Makita industrial power tools in Latin-American and the Caribbean.•Supported Makita USA in the trade shows “Do It Best” and “True Value” in the developing of new accounts for Latin-American and Caribbean region.•Developed and worked in the launching and knowledge seminar training of the Makita outdoor equipment lineup in Panama.

•Implemented sales strategy improvements in the Excess and obsolete inventory (E&O) reaching the 100% of the goals in 2009 in spite of the construction crisis. 2010 E&O inventory reached 65% of the goals in the first 5 months. •Designed, developed and implemented the first brand loyalty program in the northeast region, increasing 13% of the overall sales compared to the same period of 2009. •Developed and implemented customized distribution and pricing strategies by region, improved the distribution channel, decreased the QCR’s by 35% and improved the overall contribution margin by 4%. •Researched and developed the new products of Iron padlocks and Residential Locks (62 new sku’s) increasing the range of products and the national market share, reaching sales in 4.6 million Mexican pesos. •Implemented national sales report improvements, simplifying the way to get the sales performance at a regional and national level, decreasing the report from 11 to 4 pages.

Designed, developed, and implemented the sales strategy in the northeast of Mexico, resulting in 1.5 millions Mexican pesos in 2008.Developed and imported the private label Jintel; satisfying the demand in the Mexican market of low brand embroidery machines, selling 41 machines in the first year.