A multi-channel social media delivery for Serie B football club Como 1907.

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Head of Branded Content Studio • Designed and implemented strategy for branded content studio for Independent.ie• Hired and managed the Campaign Solutions Team• Defined and project managed the creation of a suite of native advertising products on Independent.ie• First to market in Ireland with high-quality multimedia native advertising• Managed social strategy for all integrated advertising campaigns on Independent.ie• Insights and analysis for all native products for engagement and reach • Acted as the face for the Branded Content Studio in B2B marketing, International Media events and industry conventions• Support the sales team with creative ideas and full suite of support materials, pitch decks etc.• Fully involved in pitching for campaigns with agencies and brands• SEO and SEM strategy• Creative lead on all integrated advertising campaigns on Independent.ie• Acted as mediator between the Editorial and Commercial teams in Independent.ie• Chairman of the IAB Ireland Native Council - defining industry standards and protocols for branded content in the Irish publishing and advertising ecosystem• In my three years with Independent.ie increased Native Advertising revenue from 0 to 1,75 million per year • Lead Independent.ie's commercial video offering • Built video team and studio• Built Independent.ie's commercial podcast offering• Pushed for a pivot to long-form branded video content, involved in the conception of Offscript.ie• Conceived and initiated Independent.ie's influencer marketing play Creators.ie

Editor for an online publication by luxury brand Dolce&Gabbana, responsible for the creation of content and editorial. Through the realisation of high-quality content, consistent with the brand’s content strategy and ethos, often in collaboration with Dolce&Gabbana’s partners AC Milan, Chelsea and Milano Thunder Boxing, Swide served to always position the brand higher than its competitors and to act as a mode of interaction between customer and brand through a variety of channels. Content strategy was set out together with the head of Digital Marketing and an editorial calendar was set that was ambitious and achievable. Incorporating the skills both of online journalism and online marketing, the challenges were always to create interesting and engaging content that supports the brand’s ethos and image, guided by daily web analysis of the site’s users, with an emphasis on Search Engine Optimisation and relevancy. I was also required to act as an interface with brand partners and to be ‘the face’ of the magazine, both in real terms and across social media platforms. I feel that what sets good content apart is the level of passion for the subject held by the editors, and this originates from the Senior Editor, it is therefore his responsibility to inspire the same dedication and love for journalism that he has in his fellow co-workers. If this can be achieved, the reader will naturally buy into the brand and engage more actively.

Writing creative copy for complete range of printed advertising, marketing and multimedia materialto support the sale of luxury consumer products in over 40 countries. Project management, working directly with brand managers to deliver advertising campaigns from concept to executed action.Responsible for all English language editing, proof-reading supervising junior editors and proofreaders as well as out-sourcing language editing jobs when necessary. Responsible for creation,management and updating of company website- www.zepter.com. Involved in planning, preproductionand live production of international conferences and business meetings in Russia,Europe and the Middle East. Dealing with the international press as well as writing press releasesand working with sponsorship partners in major sporting events (F1 Monaco, Ice Hockey WorldChampionships). Artzept Design Award – responsible for processing all entrees as well asproduction of catalogues and promotional materials.

Editor/Writer/DesignerDescription I was responsible for all aspects of the production of three high-end Technology/Business publications: Global Identification, ID People, ID World. These magazines focused on the Automatic Identification Technology World. My position required me to assign the provision of articles both inside and outside the company. Work with the owner of the magazine in determining direction and aesthetic of the publications. Edit, proof and layout all articles, while liaising with authors for their approval. Produce magazine ready-for-print. Travel to trade shows to act as public face of the publications and foster new and existing links with clients and contributors. I also updated our related websites with news and features -www.globalidentification.comRef. Pier Costa – Wise Media