Hugo Sanchez, Mba Email & Phone Number

Denver, CO, US

Denver, Colorado, United States

• Developed and managed strategic multi-channel marketing campaigns through collaboration with cross-functional stakeholders to support the business objectives of the Commercial and Retail teams targeted at.
• Campaign management included pre-planning, establishing deliverables timeline, content development, internal and external communications, ad optimization, tracking analytics and reporting on ROI.
• Partnered weekly with Regional Marketing Officer to ensure alignment of strategies and campaign KPIs were being met to the expectations of stakeholders.
• Utilized marketing tactics to strategically target prospects via traditional and digital marketing, and social media.
• Wrote and developed content for corporate and social communications, including associate newsletters and SharePoint webpage, company press releases, bank website, social media, and leadership presentations.

Los Angeles County, California, United States

• Strategically created and lead hyper-local multi-lingual marketing campaigns directed at member acquisition, retention and brand awareness for the Southern California Region including Los Angeles, Inland Empire, Orange.
• Marketing advisor for the Executive Vice President and four Market Leaders to help establish the strategy to meet regional business goals geared at revenue growth, member acquisition and brand awareness.
• Collaborated effectively with cross-functional teams: internal, agencies and vendors to generate branch employee engagement activities to support product specific goals.
• Disseminated and presented customer and prospect data to executives that identified opportunities and inefficiencies geared at improving programs and campaigns.

• Developed, implemented and managed Strategic Marketing campaigns directed at growing membership during Open Enrollment and Retention periods.
• 2018 Open Enrollment Campaign resulted in over 50,000 new members (211% increase from 2017) and a retention rate of 96% (24,046 members).
• Managed day to day Marketing activities while ensuring consistency of L.A. Care Covered branding and messaging throughout all Marketing vehicles including: digital, radio, television, direct mail, e-Mail, print.
• Managed and Directed Agency of Record, as well as, all media partners for Marketing Campaigns during the Open Enrollment Period.
• Lead in the creation, approval, and dissemination of bilingual collateral for members and prospective members to strategically market the L.A. Care Covered and L.A. Care Covered Direct product lines.
• Managed numerous multi-lingual projects with competing deadlines while adopting flexibility to meet aggressive timelines.

Greater Los Angeles Area

• Developed and executed Open Enrollment / Special Enrollment marketing campaigns which included: internet, radio, television, direct mail, e-Mail, text messaging, and out-of-home.
• Project Manager for the development of L.A. Care Covered and L.A. Care Covered Direct marketing collateral for members and prospective members.
• Manage overall Marketing processes from beginning to end with internal and external stakeholders.
• Responsible for implementing the development, approval and dissemination of consumer, member and physician-focused marketing collateral for L.A. Care Covered.
• Writing, editing and creative development while coordinating feedback, translations, and approvals.
• Partnering with the graphic design team for layout; and coordinating production/fulfillment.

Greater Los Angeles Area

• Partnered with Marketing to develop and execute marketing campaigns/programs, as well as, to develop, coordinate, and facilitate signature/thought leadership events
• Collaborated with lead marketing team to strategically plan, and execute signature/thought leadership events for prospective clients
• Investigated and identified events and conferences targeted to Chase target market
• Executed and managed field, corporate and Alliance/ISV partner events (regional one-day events, tradeshows, conferences, etc.), including logistics, budgeting, content development, scheduling, creative themes and.
• Collaborated with executives, sales management, field sales, corporate marketing, business development and product marketing to create and deliver field, partner and corporate-driven events that support near term and.
• Ensured event goals and lead acquisition strategies were aligned with sales objectives and messaging and graphics are consistent with Chase brand

• Responsible for marketing the Layoff Aversion Program within the City of LA and meeting the established contract deliverable goals
• Market layoff aversion/business assistance programs and services to targeted “at risk” companies in the City of LA providing information about important Federal, State and local cost containment programs, layoff.
• Conduct a 500 - 600 layoff aversion/business assistance marketing outreach calls to “at risk” companies per week
• Dun & Bradstreet data analysis
• Provide compliance level reporting of all activities daily utilizing LAEDC’s database, ACT!, tracking calls, first level assessments and appointments
• Provide weekly trend updates identified through 1st level assessments of “at risk” businesses

• Coordinated, monitored, and staffed events held at the EXPO Center facilities in Los Angeles.
• Gave facility tours and organized various entertainment and sports activities.
• Managed Spanish- and English-speaking client relationships, and monitored client database.
• Assisted with events, and conducted invitation mailings and confirmations prior to events.
• Carefully monitored and organized all steps of the proposal process in order to ensure timely delivery and accuracy.

• Worked with Business Development team members and the departmental Vice President to produce high quality proposals, in addition to performing all design implementation of the marketing package.
• Coordinated, budgeted, and seamlessly ran company and client events, including the annual golf tournament, holiday parties, ribbon cuttings, groundbreakings, and charity events.
• Managed and organized annual event calendar with the Business Development team in order to coordinate proper company exposure, travel arrangements, and event logistics.
• Tracked annual sponsorship spending, processed payments and transmittals, and conducted events follow-up on attendee and participation results.
• Worked with key clientele to execute combined proposals for proper leads and bids.
• Updated and maintained historical records using MS Access databases and Excel spreadsheets.

• Researched company and industry data, in addition to generating and qualifying target lists.
• Assisted with event coordination, marketing collateral, and internal coordination with management.
• Provided support for Business Development professionals on a project-by-project basis.

• Provided phone and in-person Customer Service for Spanish- and English-speaking clients.
• Performed data entry for Centers and Family Homes.

• One of 50 students chosen from a pool of 33,000 applicants nationwide to represent MasterCard, based on verbal and writing skills and knowledge of Sports Management.
• Study program at Vanderbilt University featured an introduction to sports management with access to select industry experts at NASCAR, the Atlanta Braves, the Memphis Redbirds, and the National Sounds, in addition to.
• Conducted on-field promotions with the Nashville Sounds, a triple-A baseball team.

Master Of Business Administration (M.B.A.), Organizational Leadership

Business Administration, Marketing / Management; Minor In Economics

Education record