Revenue generation through monetization of IP.Long-term value creation for stakeholders and investors.Licensing and distribution of audiovisual content (movies, series, documentaries, sports, live events) to major streaming platforms and media outlets.Monetization through ad sales revenue, branded content, and sponsorships.Strategic planning for sustainable growth.

Responsible for maintaining and growing all revenue sources for the specialized Intellectual Property Firm globally.Rebranding and revamping of digital assets, such as website, sales presentations, and social media channels.Set up and roll out a new CRM system, securing its adoption firm-wide.Develop and execute a new commercial strategy including the expansion and promotion of services provided by the Law Firm as well as reaching new clients in the entertainment industry.Develop, find, and organize data sources for the business intelligence task force. Define and execute the methodology of lead creation and customer acquisition through traditional and new channels, including SEO, SEM, social selling, email marketing, content marketing, etc.Develop and oversee the execution of all client service initiatives such as customer satisfaction surveys, loyalty programs, and new clients' onboarding process.

Actively pursued and closed business development deals for Deezer premium services distribution in the following industries: Telecommunications, Media, Finance, Retail, Cable TV, Mobile Telephony, and eCommerce. Maintained and documented sales and deals pipeline with global tools, benchmarked against similar deals in other regions, and created and improved hands-on business modeling and forecasting revenue per initiative. Managed B2B partnerships, achieving sales budget yearly and growth strategy for the North American region. Worked closely with account management, product, project management, and channel marketing to ensure B2B partnerships were executed to their maximum potential.

Developed and executed long-term communications strategy, manage media relationships, corporate communications, digital platforms and social media content strategy for LIGA MX, Mexico's national football (soccer) league. Maximized reach and optimized monetization of social media and digital content. Define and execute the strategy for LIGAMX international expansion with Major League Soccer (MLS).Maximized reach and optimized monetization of social media and digital content.Defined and executed the strategy for LIGAMX international expansion with MLS.

Developed Go-To-Market strategy and 3Y BP for Deezer's streaming music platform in Mexico, including B2B and B2C strategies, negotiation with Telcos, marketing plan, original content production, ad-supported and subscription-based revenue projections, artist and label management.

Built strategic relationships with the entertainment and advertising industries across the Americas, to help brands and media companies reach new audiences through digital marketing strategies such as branded content production, influencer marketing campaigns and talent cross-over opportunities

Head of Mexico office. Responsible for discovering, recruiting and professionalizing the expanding Network of YouTube digital creators, as well as optimizing and developing their audiences and revenue streams. He also leads the production of Original Content and drives commercial strategies to maximize business opportunities in Mexico and other Spanish speaking territories in Latin America.Media

Responsible for global sales and distribution of original content in different platforms such as Free TV, Pay TV, SVOD and EST. Among other projects at HBO, responsible for the deployment and development of HBO LAG´s own on-demand video platform as well as making digital platforms distribution deals across the region.

Head of Sales and Marketing for the Mexico Office and Responsible for Licensing Deals of Home Entertainment and Digital in Latin America

Sales and Marketing for both Rental and Retail Distribution.Instrumental in planning and executing key releases of industry milestone launches such as Titanic, The Star Wars Trilogy and The Simpsons.