Hugo Allain work email
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Team player, lover of common sense and curious by nature, I want to be surrounded by those who like to take risks and learn by themselves to open new paths. Using creativity to develop strategic ideas that position global brands in a digital world.
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Marketing DirectorBeatconnect Mar 2024 - PresentMontréal, Québec, Canada -
Digital StrategistFreelance Apr 2017 - PresentMontréal, CanadaI lead projects that allow me to demonstrate my sense of detail, strategy and design. I am passionate about accompanying my clients along every step of their digital projects, from the design of their website to the development of a marketing strategy that accelerates customer acquisition and conversions. • Create 360 marketing strategies and e-commerce websites (Shopify, Weebly) • Manage e-commerce sites and advertising campaigns (social media and SEM) • Analyze traffic data, implement acquisition and conversion strategies • Produce content, design newsletter templates and set up email automations • Conduct community and content management for social media • Results: increased traffic and conversions, +500% ROAS of Facebook ads
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Conseiller CommunicationsCentech Mtl Sep 2023 - Mar 2024Montréal, Québec, Canada• Stratégie de contenu, marque et communication • Gestion contenu site web • Gestion de la maintenance et évolution de l'interface • Campagnes publicitaire sur les réseaux sociaux -
Stratège NumériqueBleublancrouge Nov 2022 - Aug 2023Montréal, Québec, CanadaChez BBR (qui a fusionné avec U92), je suis le leader de la vision stratégique numérique. J’apporte des idées et tendances numériques à la table pour faire bouger nos idées créatives sur le web. J’ai aussi l'opportunité d’être au cœur des projets de création de sites web (Régis, Millie), de campagnes 360 (Desjardins, Fondation Autiste & Majeur) ou de stratégies de contenu (Les Produits du Québec, eBay). -
Digital StrategistU92 Mar 2021 - Nov 2022Montréal, Québec, CanadaU92 était une belle expérience. Une équipe fun et une passion du web à toute épreuve. J’ai pu renforcer mes compétences en stratégie numérique et collaborer efficacement avec les équipes de design. Résultat: des projets web créatifs et du plaisir au quotidien! -
Digital Marketing StrategistRedbox Media Jan 2020 - Nov 2020Montréal, CanadaThis first experience in web strategy and in a marketing agency allowed me to develop strong skills in project management, strategic analysis and decision making. • Managed projects for the creation of Wordpress websites and led communication with clients. • Provided strategic analysis and recommendations, created and implemented action plans • Collaborated with web design and development teams • Implemented SEM campaigns, Facebook Ads and newsletters • Results: implementation of acquisition strategies for customers facing the COVID-19 pandemic. -
Community ManagerImpak Finance Inc. Nov 2018 - Mar 2019Montreal, Canada AreaCreate and execute a multi-channel marketing strategy and action plan to support user acquisition: • Manage social media content and communities (Facebook, Instagram, Twitter and LinkedIn) • Execute a marketing and communication plan for the mobile app launch • Create web advertising campaigns with CTR & CPC optimization, A/B Testing (Google Ads, Facebook Ads, Keywords Planner) • Implement and analyze the results of digital initiatives (Google Analytics, Facebook Business Manager, Firebase) • Build monthly newsletters (Active Campaign) • Conceptualize and publish original written and video content (iMovie, Photoshop, Lightroom, Lumen 5, CMS Django) • Collaborate with local influencers • Generate awareness and visibility with growth hacking -
Marketing CoordinatorThe North Face Sep 2017 - Apr 2018Montreal, Canada AreaThis was an opportunity to implement a 360 marketing strategy in partnership with retailers. • Managed the budget for 30 retailer accounts and oversaw the projects for 8 representatives • Optimized budgets and coordinated the production of marketing tools • Results: elevated brand representation across different distribution channels -
Marketing CoordinatorIn-Sport Fashions Mar 2015 - Sep 2017Montreal, Canada AreaA position where I managed a wide variety of marketing projects for sports and outdoor brands. • Coordinated marketing initiatives with retailers of our brands (Osprey Packs, Exped) • Managed the content creation for social media and ambassador sponsorships • Results: marketing initiatives generated +20% sales -
Visual MerchandiserSports Experts Jul 2013 - Mar 2015Laval, Qc, CanadaI demonstrated my expertise in visual merchandising and developed my training skills. • Optimized the presentation of products in store and supervise seasonal set-ups • Trained employees in merchandising techniques • Results: Remarkable increase in sales in the athletic department (+30%) -
SalesmanDecathlon Oct 2012 - Apr 2013Région De Rennes, FranceThis job taught me the fundamentals of retail and customer service. • Offered customer service and technical advice on running and hiking products • Managed inventory, visual merchandising and commercial operations • Results: 15% sales increase of the hiking equipment department -
Footwear Product ManagerLa Redoute Nov 2011 - Apr 2012Roubaix, FranceCompany comparable to Sears. I have developed a comprehensive collection of sports shoes, distributed throughout Europe, as well as coordinating the marketing project for its promotion. • Strategic player in the development of the collection "sneakers": budgets, sales forecasting. • Expert knowledge of the sports market environment (trends, products) • Creation of a collection with a clear identity and coherence to improve the consumer experience. • Coordination of the catalog project to increase the desirability of my offer. • Negotiations with my suppliers have taught me to assert my ideas and communicate. -
Store ManagerSobhi Sport Apr 2011 - Oct 2011Région De Laval , FranceSpecialist shop running, comparable to "Running Room". My goal was to meet the very specific needs of enthusiasts and develop a running community. • Daily management of the store • Sales, Merchandising and Purchasing • Communication: partnerships athletes • Training of a saleswoman • Creation of business analysis tools • +30% of sales -
Visual MerchandiserNike Jun 2009 - Sep 2010Région De Paris , FranceI coordinated the implementation of retail marketing campaigns in over 30 stores. • Maximized the visibility of the brand in stores and ensuring visual presentation standards • Facilitated the link between retailers and Nike marketing/sales teams • Results: implementation of the "World Cup 2010" campaign in 30 stores. -
SalesmanDecathlon Jun 2007 - Jun 2009Région De Rennes , FranceThis job taught me the fundamentals of retail and customer service. • Offered customer service and technical advice on running and hiking products • Managed inventory, visual merchandising and commercial operations • Results: 15% sales increase of the running department
Hugo Allain Skills
Hugo Allain Education Details
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Marketing - Management -
Sports Management -
English Language And Literature/Letters
Frequently Asked Questions about Hugo Allain
What company does Hugo Allain work for?
Hugo Allain works for Beatconnect
What is Hugo Allain's role at the current company?
Hugo Allain's current role is Marketing Director at BeatConnect.
What is Hugo Allain's email address?
Hugo Allain's email address is ha****@****u92.com
What is Hugo Allain's direct phone number?
Hugo Allain's direct phone number is +151447*****
What schools did Hugo Allain attend?
Hugo Allain attended Business School - Ifag Rennes, Udemy, Université Rennes Ii - Haute-Bretagne, Mcgill University.
What are some of Hugo Allain's interests?
Hugo Allain has interest in Sneakers, Football, Sports In General, Soccer, Internet, Basketball, New Technologies, Mountain Bike, Running, Concerts.
What skills is Hugo Allain known for?
Hugo Allain has skills like Marketing Social, Product Marketing, Leadership, Marketing De Contenu, Visual Merchandising, Sports Experts, Marketing Sportif, Merchandiser, Moteur De Recherche Marketing, Web Marketing, Purchasing, Merchandising Visuel.
Who are Hugo Allain's colleagues?
Hugo Allain's colleagues are Alexandre Turbide B. Eng. Mba, Michael Emblem, Bradley Smith, Jonathan Guillemette, Pmp, Wayne Huras, Malik Robitaille-Seck, Philippe-Aubert Messier, B.mus, Mba.
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