Hugo Allain Email & Phone Number

Montréal, Québec, Canada

Montréal, Canada

• I lead projects that allow me to demonstrate my sense of detail, strategy and design. I am passionate about accompanying my clients along every step of their digital projects, from the design of their website to the.
• Create 360 marketing strategies and e-commerce websites (Shopify, Weebly)
• Manage e-commerce sites and advertising campaigns (social media and SEM)
• Analyze traffic data, implement acquisition and conversion strategies
• Produce content, design newsletter templates and set up email automations
• Conduct community and content management for social media

Montréal, Québec, Canada

• Stratégie de contenu, marque et communication
• Gestion contenu site web
• Gestion de la maintenance et évolution de l'interface
• Campagnes publicitaire sur les réseaux sociaux

Montréal, Québec, Canada

Chez BBR (qui a fusionné avec U92), je suis le leader de la vision stratégique numérique. J’apporte des idées et tendances numériques à la table pour faire bouger nos idées créatives sur le web. J’ai aussi l'opportunité d’être au cœur des projets de création de sites web (Régis, Millie), de campagnes 360 (Desjardins, Fondation Autiste & Majeur) ou de.

Montréal, Québec, Canada

U92 était une belle expérience. Une équipe fun et une passion du web à toute épreuve. J’ai pu renforcer mes compétences en stratégie numérique et collaborer efficacement avec les équipes de design. Résultat: des projets web créatifs et du plaisir au quotidien!

Montréal, Canada

• This first experience in web strategy and in a marketing agency allowed me to develop strong skills in project management, strategic analysis and decision making.
• Managed projects for the creation of Wordpress websites and led communication with clients.
• Provided strategic analysis and recommendations, created and implemented action plans
• Collaborated with web design and development teams
• Implemented SEM campaigns, Facebook Ads and newsletters
• Results: implementation of acquisition strategies for customers facing the COVID-19 pandemic.

Montreal, Canada Area

• Create and execute a multi-channel marketing strategy and action plan to support user acquisition:
• Manage social media content and communities (Facebook, Instagram, Twitter and LinkedIn)
• Execute a marketing and communication plan for the mobile app launch
• Create web advertising campaigns with CTR & CPC optimization, A/B Testing (Google Ads, Facebook Ads, Keywords Planner)
• Implement and analyze the results of digital initiatives (Google Analytics, Facebook Business Manager, Firebase)
• Build monthly newsletters (Active Campaign)

Montreal, Canada Area

• This was an opportunity to implement a 360 marketing strategy in partnership with retailers.
• Managed the budget for 30 retailer accounts and oversaw the projects for 8 representatives
• Optimized budgets and coordinated the production of marketing tools
• Results: elevated brand representation across different distribution channels

Montreal, Canada Area

• A position where I managed a wide variety of marketing projects for sports and outdoor brands.
• Coordinated marketing initiatives with retailers of our brands (Osprey Packs, Exped)
• Managed the content creation for social media and ambassador sponsorships
• Results: marketing initiatives generated +20% sales

Laval, QC, Canada

• I demonstrated my expertise in visual merchandising and developed my training skills.
• Optimized the presentation of products in store and supervise seasonal set-ups
• Trained employees in merchandising techniques
• Results: Remarkable increase in sales in the athletic department (+30%)

Région De Rennes, France

• This job taught me the fundamentals of retail and customer service.
• Offered customer service and technical advice on running and hiking products
• Managed inventory, visual merchandising and commercial operations
• Results: 15% sales increase of the hiking equipment department

Roubaix, France

• Company comparable to Sears. I have developed a comprehensive collection of sports shoes, distributed throughout Europe, as well as coordinating the marketing project for its promotion.
• Strategic player in the development of the collection "sneakers": budgets, sales forecasting.
• Expert knowledge of the sports market environment (trends, products)
• Creation of a collection with a clear identity and coherence to improve the consumer experience.
• Coordination of the catalog project to increase the desirability of my offer.
• Negotiations with my suppliers have taught me to assert my ideas and communicate.

Région De Laval, France

• Specialist shop running, comparable to "Running Room". My goal was to meet the very specific needs of enthusiasts and develop a running community.
• Daily management of the store
• Sales, Merchandising and Purchasing
• Communication: partnerships athletes
• Training of a saleswoman
• Creation of business analysis tools

Région De Paris, France

• I coordinated the implementation of retail marketing campaigns in over 30 stores.
• Maximized the visibility of the brand in stores and ensuring visual presentation standards
• Facilitated the link between retailers and Nike marketing/sales teams
• Results: implementation of the "World Cup 2010" campaign in 30 stores.

Région De Rennes, France

• This job taught me the fundamentals of retail and customer service.
• Offered customer service and technical advice on running and hiking products
• Managed inventory, visual merchandising and commercial operations
• Results: 15% sales increase of the running department

Master - Business School, Marketing - Management

Activities and Societies: I directed my courses towards sports to develop my inspiration for the challenges and then to the marketing.

User Experience Design Essentials - Adobe Xd Ui Ux Design

- Online program to discover the basics of UX/UI Design

Licence Staps, Sports Management

Activities and Societies: - Marketing, Management, Management - Psychology, physiology of sport - Practice 15 sports- STAPS: Sciences et.

Anglais Pour La Communication Écrite En Milieu De Travail, English Language And Literature/Letters