Hugo Melo

Hugo Melo Email and Phone Number

Business Unit Director - Food Service and Ingredients @ Grupo Lactalis
São Paulo, SP, BR
Hugo Melo's Location
São Paulo, São Paulo, Brazil, Brazil
Hugo Melo's Contact Details

Hugo Melo personal email

About Hugo Melo

Entrepreneur and experienced Sales & Marketing professional with a demonstrated history of working in the FMCG industry. Skilled in Marketing Management, Business Planning, Consumer Products, Customer Journey, International Business, Revenue Management and Pricing Strategy. Strong business development professional graduated from Fundação Dom Cabral.

Hugo Melo's Current Company Details
Grupo Lactalis

Grupo Lactalis

View
Business Unit Director - Food Service and Ingredients
São Paulo, SP, BR
Website:
lactalis.fr
Employees:
21907
Hugo Melo Work Experience Details
  • Grupo Lactalis
    Business Unit Director - Food Service And Ingredients
    Grupo Lactalis
    São Paulo, Sp, Br
  • Grupo Lactalis
    Business Unit Director - Food Service & Ingredients
    Grupo Lactalis Jun 2023 - Present
    São Paulo, Brasil
  • Hormel Foods
    Head Of Business Unit - Food Service
    Hormel Foods Jul 2020 - Feb 2023
    São Paulo, Brasil
    • Responsible for developing and implementing Brazil’s RTM, structuring the commercial team and sales capabilities, developing a dedicated portfolio by segmented channel, pricing architecture and integrating the company's shared services, such as supply chain and finance department.• Development of On-trade and Off-trade channels such as Distributors, QSR, Cash & Carry, Wholesalers, Modern Trade and B2B, based on an aggressive revenue management and high-level control of CTS.• 3-months experience at Hormel HQ (Austin, MN) with a deep diving into the company's strategic model and leading the Foodservice University project for international markets.• Project leader of Ceratti's virtual brand in partnership with Hubster/ Otter in Brazil beginning the digital transformation at the company.
  • Vetgroup Holding
    M&A And Operations Director / Partner
    Vetgroup Holding Oct 2017 - Jul 2020
    São Paulo E Região, Brasil
    • Integration of a 160 people team driving a transformational agenda into the company's culture.• Oversee the company’s financial performance, investments and other business ventures, as well M&Aoutlooks and analysis within the animal health segment.• Responsible for structuring an effective portfolio and pricing architecture in order to enhance profitability.• Responsible for the digital transformation project by leading the implementation of a CRM enhancing service productiveness and customer experience.
  • Fonterra
    Head Of Food Service - Southern Cone
    Fonterra Jun 2016 - Oct 2017
    São Paulo Area, Brazil
    • P&L Management and general ops in Brazil, Argentina, Uruguay and Paraguay.• Develop and implement comprehensive business plans to facilitate targets achievement by planning cost-effective operations and market development activities, including market access portfolio, people structure and GTM strategies.• Development of the Anchor Food Professionals platform in the brazilian market with subsequent introduction of the mozzarella line in local chains and QSR accounts.
  • Cargill
    National Sales Manager - Indirect Channel / Food Service
    Cargill Feb 2014 - Jun 2016
    São Paulo Area, Brazil
    • Leader of transformation agenda & new business model development: deep assessment and review of Cargill distribution model, developing the current Food Service indirect sales channel in Brazil.• Define the methodology of sales trainings, capabilities and tools for both internal and external teams.• Leader of S&OP, trade policies, optimization of sales & distribution costs, plus commercial processes.
  • Cargill
    Trade Marketing Manager - Food Service
    Cargill Jun 2011 - Feb 2014
    São Paulo Area, Brazil
    • Responsible for trade policies, revenue management and strategic route do market of On-Trade channel.• Planning and monitoring of all the promotional activities, plus sales campaigns, trade shows and events.• Facilitator between Cargill and Gallo, developing products and promo activities in Brazilian market.
  • Natura
    Marketing Coordinator
    Natura Dec 2009 - Jun 2011
    São Paulo Area, Brazil
    • Marketing consultant for Ekos, Séve and Amor América brands. • Responsible for design and management of market strategies and promotional activities (product launches and sales campaign).
  • Brf
    Product Specialist
    Brf Jan 2008 - Dec 2009
    São Paulo Area, Brazil
    • Responsible for managing the P&L, pricing, MKT mix and brand platform of Margarine, Sausage and Bacon categories.• Leader of cross-functional teams dedicated to develop new products.• Head of products for McDonald’s account in North America & Caribbean, Brasil and Middle East markets.
  • Brf
    Corporate Trainee
    Brf Jan 2007 - Jan 2008
    São Paulo Area, Brazil
  • Claro Brasil
    Business Manager
    Claro Brasil Feb 2004 - Jan 2007
    Recife Area, Brazil
    - Responsible for structuring Trade MKT activities (sell in / sell out) at the main resellers and retailers.- Responsible for retail distribution network in Pernambuco state.- Supervision of supply, display and promotion of POS (retailers, exclusives and key accounts).- Management of sales promoters regional team.
  • Claro Brasil
    Sales Intern
    Claro Brasil Mar 2003 - Feb 2004
    Recife Area, Brazil

Hugo Melo Skills

Trade Marketing Market Planning Market Analysis Marketing Strategy Marketing Management Commercial Management Business Planning Fmcg Sales Management Business Strategy Pricing Strategy Product Management Product Innovation Shopper Marketing Consumer Behaviour Marketing Key Account Development Marketing Research Customer Insight Competitive Analysis Consumer Products Marketing Communications Product Launch Product Marketing P&l Management International Business Market Research Sales Operations Brand Development Cross Functional Team Leadership Pricing Strategy Product Development

Hugo Melo Education Details

Frequently Asked Questions about Hugo Melo

What company does Hugo Melo work for?

Hugo Melo works for Grupo Lactalis

What is Hugo Melo's role at the current company?

Hugo Melo's current role is Business Unit Director - Food Service and Ingredients.

What is Hugo Melo's email address?

Hugo Melo's email address is hu****@****rra.com

What schools did Hugo Melo attend?

Hugo Melo attended Fundação Dom Cabral, Mba Usp/esalq, Insper, Fundação Vanzolini, Universidade De Pernambuco, Gymnasium Vegesack - Bremen.

What skills is Hugo Melo known for?

Hugo Melo has skills like Trade Marketing, Market Planning, Market Analysis, Marketing Strategy, Marketing Management, Commercial Management, Business Planning, Fmcg, Sales Management, Business Strategy, Pricing, Strategy.

Who are Hugo Melo's colleagues?

Hugo Melo's colleagues are Juan Carlos Aguilar Megías, Javier Duro Roca, Emilio Zulaica Salinas, Merhawi Legese, Tatyana Valter, Andrea Villamil, Noa Leal Paz.

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