As the Chief Creative Officer (CCO) at BeFood, I am passionate about creating and delivering innovative and engaging solutions for the eatertainment industry, combining food, entertainment, and culture. I have over 15 years of experience in advertising, branding, art direction, packaging, retail, illustration, and UX/UI design, working with clients such as Coca-Cola, Nestlé, Heineken, and Guaraná Jesus.I lead the creative development and execution of campaigns, projects, and strategies that connect, thrill, and inspire audiences and consumers. I manage and mentor a team of talented designers, artists, and marketers, and collaborate with partners and stakeholders across different disciplines and sectors. I am also a certified entrepreneur by the United Nations, and a recipient of multiple awards for my work in packaging and graphic design. I love what I do and I strive to make a positive impact through my creativity and vision.