Hugo Carvalho Email & Phone Number

Lisbon, Portugal

• Led 150+ Marketing and Web Development Projects, optimizing project management tools (Asana, Monday, Trello) for timely and within-budget delivery, enhancing client satisfaction.• Recruited and retained over 20 developers and marketing professionals, driving company growth and maintaining exceptional retention rates. Provided strategic consulting on identifying and filling skill gaps to bolster team effectiveness.• Implemented Xero for improved financial planning and budget management.• Provided strategic business, marketing, and website consulting, enhancing client operations and digital presence.• Achieved significant SEO improvements and increased organic search traffic through effective use of Semrush, Google Analytics, BrightLocal, Yoast, and RankMath.• Optimized and launched 130+ client websites using WordPress, HTML, CSS, React, and Next.js, improving site performance and user experience.• Increased email engagement through targeted campaigns with Brevo, Mailchimp, and Mailgun.• Enhanced data-driven decision-making with Google Analytics, Segment, and Woopra for comprehensive data analysis, driving strategic insights.• Managed and optimized ad campaigns on Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Reddit Ads to maximize ROI.• Improved client conversion rates by implementing CRO strategies to enhance website performance.• Utilized HubSpot for inbound marketing, managing leads, automating marketing campaigns, and analyzing marketing performance to drive growth.• Deployed marketing automation tools to streamline workflows and boost efficiency.• Utilized ChatGPT to enhance marketing and customer engagement tasks, improving communication efficiency.

Lisboa E Região, Portugal

• Executed impactful social media campaigns across Facebook, Twitter, YouTube, and web platforms utilizing Hootsuite and Buffer, driving a 40% surge in social media engagement.• Conducted in-depth data analysis using Google Analytics, Woopra, and Segment, resulting in a 30% enhancement in targeted campaign effectiveness.• Engineered compelling email marketing initiatives through Mailchimp, achieving substantial improvements in open and click-through rates.• Developed training programs leveraging Microsoft Teams to bolster team proficiency in technical knowledge and sales skills, culminating in enhanced team performance.

Brasília Area, Brazil

• Led strategic public relations initiatives and managed a team of 10 professionals, developing and implementing PR plans using Basecamp, which significantly increased media coverage and enhanced the company’s public image.• Proactively managed media inquiries with Cision and other tools, ensuring prompt and accurate responses that positively impacted external communications.• Enhanced PR Performance Metrics; monitored and reported PR performance using Hootsuite, refining strategies that led to a measurable improvement in brand perception and media relations effectiveness.• Strengthened team collaboration through regular meetings and feedback sessions, resulting in improved productivity and cohesive PR campaigns.

Brasília, Distrito Federal, Brazil

• Successfully developed and executed major campaigns across Facebook, Twitter, YouTube, and web platforms, achieving campaign objectives within allocated budgets.• Analyzed social and web data to optimize targeted campaigns, applying ROI-driven metrics to enhance campaign performance and effectiveness.• Designed and implemented objective-driven email marketing programs that leveraged best practices and strategies tailored to the target market, resulting in increased engagement and conversion rates.• Devised and facilitated multiple training programs aimed at enhancing technical knowledge and sales skills among team members, contributing to improved team performance and client satisfaction.• Implemented productivity, quality, and customer service standards to attract and retain client relationships, ensuring consistent delivery of exceptional service.