• Seasoned key account management and sales team leader with a decade of experience in consumer, retail, foodservice and food-tech sectors, specializing in scaling operations and optimizing route-to-market strategies in emerging markets across Europe, Greater China, and the Asia Pacific.• Commercial Director with a track record of driving sales growth, enhancing route-to-market approaches, fostering enduring client relationships, and spearheading regional strategic initiatives with a focus on commercial execution. Proven success in managing and cultivating strategic partnerships with top-tier clients such as McDonald’s, Yum! Brands, RBI, and Shangri-La Hotels Group. • Former Director, Commercial APAC at Beyond Meat Inc (NASDAQ: BYND), overseeing all sales and marketing aspects in Asia for the world's leading plant-based meat brand. Previous experience includes positions at Golden State Foods and Arla Foods, where responsibilities spanned sales, strategy development, and project management in regional and global capacities across Asia and Europe.• Advisor to CEO of Butler Asia, an AI driven SaaS tech company in Hong Kong in the real estate sector partnering with JLL, Henderson Land and other renowned developers in Asia. Also an Advisor to Wallace Burger & Chicken, a quick-service restaurant brand with a global presence of over 20,000 restaurants on their Southeast Asia expansion efforts. • Fluent in English, Cantonese, and Mandarin, with extensive expatriate experiences in Denmark, Germany, Mainland China, and Southeast Asia.