Deliver best in class sales execution at the SSS point of sale. Ensure the correct implementation of the channel's processes and strategies. Successfully manage the portfolio of Regional clients for the achievement of objectives. Develop and implement strategies for the growth of the North region of the country.

Ensure that the Distributor manages an effective Retail Distribution network as well as a successfull Secondary Distribution. Assure that the distribution standards and service levels are kept to the highest levels. Deliver best in class sales execution at the General Trade while developing and implementing commercial plans that drive Volume (Sell-In and Sell-Out). Manage Distributor performance in order to assure product avalability in the channel, while sales indicators are maintained high (ADS, SKU average, dropsize, daily visits, numeric coverge, effectiveness, etc.). Minimize risk of account receivables while optimizing and monitoring credit line usage.

Train Business Advisors of my organization, ensuring the achievement of the objectives of the territory, through teamwork. Analyze information of point of sale and consumer, to identify, communicate and capitalize on opportunities. Assure compliance of development plans of team members. Managing resources allocated to the area of supervision.

Ensure Volume and Market Share in the Modern Channel assigned territory by negotiation and implementation of national strategies and managing regional chains. Assure the availability and visibility of portfolio at the point of sale. Achieve excellent execution of commercial plans through collaboration with clients and Sales Force.

Forecasting and demand planning of more than 1,000 SKUs in over 900 stores, including promotions, events and high season sales. Minimize lost sales, stock out and store surplus inventory. Interaction with the areas of Systems, Commercial, Procurement & Operations to ensure that the product was always available in a timely manner.

Tracking of Replenishment configurations for optimal supply to stores. Coordination with Distribution Center and stores for alignment of new items, out items and seasonal items. Orders release of new stores. Ensure delivery of promotional inventory. Verify deliveries.

Determine with the Plant Manager processes to be audited. Interviews and walkthroughs with the process owners to generate brainstorming and mapping activities, risks and controls. Document processes and implement new controls to optimize operation. Presentation of results to Internal Audit Director.