Hugo Silva Email & Phone Number

Portland, Oregon E Região, Estados Unidos

Currently leading the Nike.Partners Team (Product Management team - E-Commerce, and Insight & Analytics.We drive the Nike official B2B platform (aka Nike.Net) which is critical to the brand's future business. Nike.net is a platform that captures $4.9B per year – 68% of total APLA business (FY22).As Nike.Partners Director, my key objectives are:* Inspiring, mentoring the team, creating opportunities for individual development, making decisions on hiring, performance management, recognition, and rewards the Nike.Partners team to ensure a high-performing and integrated team.* Collaborate across the APLA geography to capture internal and external Nike.net opportunities. • Partner with the Global Marketplace Partners and Nike Direct functions to continue evolving, improving, and delivering the platform.• Be a digitally-led change agent working close to our Partners to support, enable and deploy elevated digital capabilities to amplify our marketplace partnerships through the Nike.net platform.• Lead and make decisions with Data. Leverage the power of analytics to accelerate Self-service and create the Future of Digital Engagement with Elevated Capabilities for Consumer-Led Partners (Strategic Accounts + Performance Authenticators). We obsess about Return on Investment (ROI) and live by the business case.* Develop the APLA Nike.Partners’ strategy and succinctly communicate the plan to ensure a clear vision is provided to the greater PGTM team and key geo/global stakeholders.* Lead the Strategic Planning process (CSR/AOP) for the APLA Nike.Partners team incorporating the global PGTM and Nike.Partners strategy as well as the APLA Marketplace Partners/Nike Direct strategies.• Identify & communicate APLA’s key Marketplace Partners technology needs to influence global priority setting for tech enhancements & investments as we strive to accelerate self-service capabilities for our Partners.

São Paulo E Região, Brasil

While I was leading PGTM function in Brazil, the team delivered a cutting edge, digitally enabled Go-to-market and selling experience: End-to-End Digital Content and Selling experience for our account executives and Partners, digitally enabled sell-in showrooms, and sales events.Redesigned the User journey during the digital experience (engage, connect and convert). We enhanced the experience of low-touch and no-touch accounts during Group Presentations (12% of biz in Digital First). We managed to reach a greater number of accounts participating in the future sale.Our team reshaped the "old format" sell-in process (1:1 with an account executive) to a digital service model (Nike.net). We achieved double-digit growth. I led the transformation of Sales 2.0 into all Brazil territory. Focus on digital content and new sales techniques.Managed the T&E financial plan of sales (annual budget - Average R$5M or $1.5M).

São Paulo E Região, Brasil

For 10 months, I led sales in the Basketball and Jordan categories in Brazil.I had the opportunity to create the strategy for how we serve the Brazilian consumer. Implementing market research, mapping Partners/accounts, and defining product access by region and consumer segment. Right place, Right product, and right consumer.During the stretch, I had the opportunity to influence the entire product line (Margin, productivity, price point, profitability...), better understand the end-to-end process of import (inbound/outbound), and also improved the NBA team's relationship with the geography team.During this period, I participated in the opening of 3 NBA Stores (Rio de Janeiro and São Paulo) and elevated the nba.com.br experience and Nike.com for our consumers.For Jordan Brand, I managed launches (Signatures, quick strikes, allocated products...) and actively participated on a daily basis in Brazil's strategy.

São Paulo E Região, Brasil

The AFeet Group is one of the main players in the sports/fashion market in Brazil territory (+100 stores). For almost two years we have developed the Athletic Specialty (AS) channel in the country. We have opened 25 Authentic Feet doors with the new concept and offered consumers an experience never presented in an Athletic Specialty store in Brazil at that time. Customers' response was immediate! Great retail execution, right assortment (product), in the right place. Double-digit growth and several sold outs products. We've created a scalable execution model to transform the old fashion retail format into the new concept, that has been used to this day.Planned and executed Olympics in Rio de Janeiro (2016).We opened the Flagship store in the heart of Rio de Janeiro, in one of the most frequented malls in the region.

São Paulo E Região, Brasil

I worked with Key Accounts in the city of São Paulo. We planned and delivered one of the biggest sporting events, the 2014 World Cup in Brazil. We delivered a unique experience to consumers during the event in the territory.

Recife E Região, Brasil

I worked as a Field Sales Rep in the states of Alagoas, Pernambuco, and Paraíba.I worked in regional showrooms, direct sales (door-to-door), and managed the most diverse routine sales matters.Account planning, billing tracking, shipment, inventory management, sales team training, sales campaign management, product launch management (initiatives/launches),

Recife E Região, Brasil

- Developed B2B channel throughout the Northeast for Arno, Rock, T-FAL, Panex, and Clock brands.- Direct sale to the main Home Centers of the Northeast.

Recife E Região, Brasil

For 5 years, I was responsible for Mizuno's sales in the vast majority of states in the Northeast - Brazil.We implement technologies such as Wave Creation, and Wave Prophecy among others.I worked as a Field Sales Rep in the states of Pernambuco, Paraíba, and Rio Grande do Norte. Leading sales forecast and factory demand (Monthly). I worked in regional showrooms, direct sales (door-to-door), and managed the most diverse routine sales matters.Account planning, billing tracking, shipment, inventory management, sales team training, sales campaign management, and product launch management (initiatives/launches).

Recife E Região, Brasil

I led the inventory (audit) project at Recife regional.For just over a year, I led a team of 8 consultants and we mapped 100% of the equipment distributed at the points of sale. The result of the project was crucial for the implementation of the new sales strategy and the application of the new sales terms.Main activities: constantly present the project status to the leadership team (reports), daily define the route of the field team, and data management (audit result).

Gestão Empresarial, Mba Gestão Empresarial

Tecnologia Da Informação, T.I