Hugo Lamberg Mendonça Email & Phone Number

Madrid, ES

Greater Madrid Metropolitan Area

Global Alumni is one of the leaders of the EdTech sector, partnering with top international universities (MIT, Stanford, University of Chicago, ESADE, etc.) to enhance global access to education by designing innovative learning solutions.My role: full accountability for the P&L of a Business Unit by optimizing digital marketing campaigns globally and sales.

Madrid, Comunidad De Madrid, España

Strategic guidance and expertise to Oxagon's marketing efforts in key areas for the business: Customer Insight, Web, Strategic KPIs and Reporting.- Marketing strategies: develop and execute marketing strategies that align with the company's overall goals and objectives.- Project Management: E2E marketing solution for business projects like the Oxagon x.

Saudi Arabia

Orchestration of the whole digital marketing strategy of Oxagon aiming to generate awareness, understanding, engagement, credibility and leads.- Digital design, content strategy and data management across the whole digital infrastructure: Social Media, website, CRM, SEO, SMO and Paid Media- Ensure end to end delivery of customer experience across stages.

Madrid, Community Of Madrid, Spain

• Globally responsible for leading the CX of the website, social media and digital campaigns to improve sales on the SKF Vehicle Aftermarket e-commerce.
• Digital demand generation engine to support sales
• User Experience (UX): improvements on the e-commerce website
• Branding and Inbound strategy with organic content including Social Media channels
• Go-to-Market strategies
• Metrics-based approach through KPI

Madrid Area, Spain

Main functions: digital lead generation and execution of effective marketing strategies to support the performance of the company through the development distribution business- Account-Based Marketing, Digital lead generation and marketing funnel management- Product launch campaigns- Online and offline content creation: events, webinars, landing pages....

Madrid E Região, Espanha

• Marketing & Business Intelligence research
• Develop the digital and media marketing strategy focused on technical media and stakeholders
• Coordination of the company's main Corporate Social Responsibility project and event

Rio De Janeiro Area, Brazil

• Tourism holding that operates in segments as leisure, MICE and corporate | Reported to the director and CEO of the holding.Main functions: digital marketing transformation and reorganization of the department.
• Online and offline brand management
• Outbound and inbound marketing based on content strategy
• Coordination of SEM, social media and SEO plans
• Coordination of lead and demand generation activities
• Budget control of the department

Rio De Janeiro Area, Brazil

• Company responsible for exclusive Hospitality Packages sales of FIFA World Cup and Confederations Cup
• Leadership of salesforce that contributed to the record of sales of Hospitality packages in the FIFA World Cup and Confederations Cup of Brazil

Rio De Janeiro Area, Brazil

• A start-up Marketing consulting company | Reported to the shareholderConsultancy services provided for multinational companies, specialized in enhancing marketing activities and programs. Successfully worked on a.
• Project management
• Coordination of surveys
• Development and implementation of the loyalty program for B2B in British American Tobacco
• Definition of benefits to consumers for the Co-branded credit card of Raízen (merge of Esso and Shell)
• Team leadership (internal and external)

Rio De Janeiro Area, Brazil

• Petroleum-based products distribution company | Reported to unit managerMain functions: Interaction with business leaders to translate strategic directions into a value proposition and a marketing strategic plan.
• Creation and management of the first strategic marketing plan of the business unit
• Market research

Rio De Janeiro Area, Brazil

• Petroleum-based products distribution company | Reported to marketing managerMain functions: Team building and management (5) to enable the execution of the marketing plan, including Below The Line actions.
• Team building and development of the Marketing Department
• Coordination of B2B incentive programs to retailers and sales department
• Budget control of the department
• Development of retail merchandising
• Coordination of incentive travel event for 450 people

Rio De Janeiro Area, Brazil

• Communication company | Reported to sales and marketing managerMain functions: Execution of the marketing plan, including media planning, budget management and coordination of advertising agencies.
• Execution of the launching campaign of Expresso newspaper
• Execution of promotional campaigns responsible for Extra newspaper´s sales boost of 35%
• Budget control of the department
• Daily interaction with advertising and PR agencies
• Development of retail merchandising

Australia

Execution of marketing activities in the university, with an internship in the Australian office.- Market research- Field marketing- Events

Executive Mba, Business Administration And Management, General

ESIC has been recognized Top EMBA in Europe ranking 34th best business school in Europe and the 78th in the world thanks to its Executive.

Business, Management, Marketing, And Related Support Services

Digital Marketing Operations, Corporate Finance and "Understanding China", as part of the Executive MBA

Marketing

Strategic Marketing, as part of the Executive MBA

Master Of Business Administration - Mba, Management, 9,17

Executive Master with 432 hours of class

Graduation, Journalism And Advertising, 8,5

Course with 2.820 hours of classes