HM Consultoria: My own business in Rio de Janeiro, BrazilPosition: Digital Strategy Consultant 2020 to presentResponsibilities: I enable the largest brands around the world to transform and reinvent their businesses and strengthen their competitive advantage #PTDAAccomplishments:. 6 Months reduction from Order to Live Operations for the largest digital payment processing company in Brazil. New Products and New Payment Methods added. Pro-Active Customer Support through AI and Bot. Increased Operational Scalability of a major software company servicing many banks in Brazil by implementing an Agile Innovation Lab

Founded in 1975, Microsoft is the leading platform and productivity company for the mobile-first, cloud-first world and its mission is to empower every person and every organization on the planet to achieve morePositions:- Digital Advisor, 2015 to 2019- Senior Director, Information Technology, 2007 to 2015Responsibilities: To succeed in the Digital Era, organizations turn to Microsoft Digital Advisory Services. I advise and coach our Clients on how to harness the power of technology to innovate and transform their industries and generate impact and business valueAccomplishments:- Drove digitally optimized stores with demand planning, inventory optimization & distributed order fulfillment, merchandising, store traffic intelligence, Trade Promotions Management, loss prevention- Created consumer-led experiences with consumer insights & analytics, “The Fitting-Room Experience,” gamification, "The Shopping Mall of the Future"- Enabled sellers to amaze shoppers on the selling floor, empowered the buyer- Created a new business model based on consumption - Integrated-Security-and-Life-Safety-as-a-Service - opening new channels and market opportunities. "This is the Holy Grail of Integrated Security" ~EVP Sales, Marketing & Operations- Reduced the production cycle and enabled faster go-to-market using Augmented Reality in the design and manufacture of Personal Protection Equipment for emergency and first responders, firefighters, law enforcement, military and industrial personnel, “protecting those who protect lives and property”- Transforming the Health Insurance Industry with Design Thinking, Scenario-Focused Engineering and Enterprise Strategy- 2016 Americas Enterprise Services All-Star Award for strong impact on team, the business, and customer- 2012 Microsoft Gold Star Award for contributions to Microsoft’s long term success

Created in 1945, Mattel became the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie, Hot Wheels, Matchbox, American Girl and Fisher-PricePositions:- Director Information Technology – Global Business Solutions, 2005 to 2007- Director Information Technology – Latin America Region, 2002 to 2005- Director Information Technology – Mattel Brazil, 1998 to 2001Responsibilities: Harness the power of technology to win the Toy Category in customers like Wal-Mart, Target, Toys-R-Us, Tesco, Sainsbury’s, Ripley, Carrefour and CasinoAccomplishments:- 5% YOY Shelf-Share increase across International Markets (metrics by Nielsen) achieved in 1 yr with the implementation of Retail Execution Capabilities- 25% YOY Sell-Through increase in 2 yrs through POS Business Intelligence- $780K savings in 1 yr with the creation of Business Planning and Modeling System- $600K/yr savings achieved in 1 yr by standardizing sales and billing system in Latin America- $520K/yr savings in 2 yrs by implementing Latin America into the Shared Services Center through Oracle Financials- $220K/yr savings, in 6 months, using RF for Logistics processes

Largest Pay-TV multi-system operator in Latin America. Established in 1991, NET’s cable network spans thousand of miles to reach millions of households. The Sky DTH service covers the entire Brazilian Territory and parts of South AmericaResponsibilities: Provide strategic leadership to 6 IT managers and 50 employees across 22 Pay-TV operators throughout BrazilAccomplishments:- $50M/yr new business spawn achieved in 1 yr with the creation of Internet broadband service with Cable Modems- $17M/yr new business spawn achieved in 6 months by implementing system to manage Pay-Per-View events and A La Carte channels

Global market leader in international express, air and ocean freight, overland transport and logistics, DHL employs more than 170,000 people in more than 220 countries and territoriesResponsibilities: Provide leadership to 50 IT employees in Argentina, Bolivia, Brazil, Chile, Paraguay, Peru and UruguayAccomplishments:- The industry’s first Online Tracking and Tracing System developed and deployed in 18 months- Customers captured from competitors (FIAT, Citibank, Banco do Brasil and others) by providing system for on-line service requests, tracking and tracing queries, and management reporting