Hugo Nakahara Email and Phone Number
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Hugo Nakahara is a Founder at PNDR and Kora Performance. at KORA Performance Marketing. He possess expertise in analytics, e commerce, web analytics, online advertising, digital marketing and 28 more skills. He is proficient in English. Colleagues describe him as "A talented professional, extremely smart, responsive and committed. Working with Hugo was a process of learning, understanding and enjoying work. Very good with analysis and numbers I would recommend Hugo to any company and I look forward having the opportunity to work with him again." and "I managed Hugo for a short period of time when I was working as the PMO for the Latam Products team, but we had worked together for a long time at Yahoo!. He is a logical and critical thinking person, whose smartness and ability to deal with numbers always amazed me. Hugo is always ready to interpret results and data, and take the best of them in the benefit of the company goals. Besides that, Hugo is a joy to work with: always friendly, funny and capable of creating a good atmosfere around him."
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FounderKora Performance Marketing Aug 2023 - PresentSão Paulo, Brazil
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FounderPndr. Mar 2020 - PresentSão Paulo, São Paulo, Brazil -
Strategy DirectorIndex Assessoria Sep 2019 - Mar 2020São Paulo Area, BrazilThe challenge was built a innovation area in the company, bringing data as a core. I was responsible for Planning, Media, Influencers and BI.Starting with the influencer's market, I was applying Media and BI expertise to leverage process, analysis and different prediction models. With Media and BI I was instigating teams to focus on performance where decisions were been made based on data and results and at last, Planning, bringing tools and different methodologies to insure consistency in our findings and insights. -
Head Of Business IntelligenceW3Haus Jul 2018 - Sep 2019São Paulo Area, BrazilTake data to the agency core, managing São Paulo and Porto Alegre teams to transform results into business to our clients. -
Analytics Senior ManagerR/Ga Aug 2014 - Sep 2019São Paulo Area, BrazilResponsible for the R/GA Analytics department managing all the deliveries to clients as Nike, Mastercard, TIM, Google and Bradesco. Challenges: automate/improve the reports production process to be more efficient; help media department on DMP/DSP implementation to leverage their capacity to deliver segmented and customized ads; integrate the area with the other departments looking at new products/concepts such as data viz, IA, dashboards, video reports; and also support strategy team in the whole planning process, providing market/behavior data, validating platforms flow to optimize conversions, and how to use 1st and 3rd party data to customize campaigns/products/content. -
Performance & Social Media ManagerEspalhe Mslgroup Dec 2011 - Aug 2014São Paulo Area, BrazilSocial Media & Performance area start-up responsible.Responsible for all performance reports, populating and modeling the KPIs and indicators for the campaigns.Taking care of the community management tools gathering insights about the product.Results presenter for our fee companies.Managing the Listening product and process.In charge of social media strategy and operation. -
Business Intelligence SpecialistMentez Jan 2011 - Dec 2011BI start-up responsibleModeling the forecastDefining the game's price pointsCoordinating all game instrumentations and data structureProduct Manager, including the second biggest game in the company. -
Business Intelligence (Latam) / Marketing AnalystYahoo! Brazil Dec 2006 - Jan 2011Reporting directly to the Latam Products DirectorMain responsibilities:Responsible for the area planning and start-up in 2006.Responsible for collecting products usage data (both internal and externally provided data), and analyze trends across products vs. competitors and communicate analysis/summary findings on a regular basis.Prepare daily, monthly and quarterly business reports.Develop hypotheses about user behavior that can be tested through research or site testing.Work with managers within the Product and Marketing teams to establish analytics objectives, key metrics, measurement protocol, and analysis plans, as well as manage ad hoc research requests.Developed the forecast/ targets /goals models.Provide market/industry/consumer trend insights that enable reaction in a timely manner to business threats.Responsible for data mining in order to discover trends with internal metrics for use in marketing initiatives.Analyze existing customer data combined with understanding external market data to deliver the "outside-in" perspective.Anticipate needs and business development opportunities.Track and analyse marketing efforts for optimal effectiveness and efficiency. -
Marketing AnalystSky/Directv Jul 2005 - Nov 2006Reporting directly to the Planning, Commercial and Bussiness Intelligence Manager Selected from 8000 candidatesMain responsibilities:On-going reporting of various metrics on a weekly and monthly basis.Provide qualitative and quantitative measures of product, marketing, and brand performance.Produce competitive product assessments to ensure that we meet real customer needs.Recommend research and analytical techniques.Help instill metrics-focused mindset among stakeholders.Able to manipulate, analyze and segment customer information to develop and deliver compelling insights that help deliver revenue.Continually evaluate new reporting and planning tools in the market.Acted as an advisor for the development of the e-commerce site, recommending new content and features based on the previous launches metrics. Winner of IBest 2005 as the best e-commerce site.
Hugo Nakahara Skills
Hugo Nakahara Education Details
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Mathematics -
Etesp Techincal SchoolTelecommunications
Frequently Asked Questions about Hugo Nakahara
What company does Hugo Nakahara work for?
Hugo Nakahara works for Kora Performance Marketing
What is Hugo Nakahara's role at the current company?
Hugo Nakahara's current role is Founder at PNDR and Kora Performance..
What is Hugo Nakahara's email address?
Hugo Nakahara's email address is hu****@****inc.com
What is Hugo Nakahara's direct phone number?
Hugo Nakahara's direct phone number is (212) 946*****
What schools did Hugo Nakahara attend?
Hugo Nakahara attended Universidade São Marcos, Etesp Techincal School.
What skills is Hugo Nakahara known for?
Hugo Nakahara has skills like Analytics, E Commerce, Web Analytics, Online Advertising, Digital Marketing, Competitive Analysis, Social Media Marketing, Sem, Google Analytics, Digital Strategy, Digital Media, Product Marketing.
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