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I was in charge of new clients acquisition and luxury packaging project management (rigid cardboard boxes and paper shopping bags).• New clients acquisition: within a year and a half, I identified over 200 new projects for Parcome, thanks to hard prospecting efforts. I developed 15 new clients, including Puig, Prose or Floral Street, with whom I was able to quickly build a strong relationship.• Project management: from design to delivery, I followed all my projects on a daily basis to make sure each of my clients receives the best service.• Content strategy: I am convinced that a good acquisition strategy cannot exist without good content. I helped Parcome rethink their content strategy by working on writing articles, newsletters and developing their social networks.

During 2 years, I helped French companies in the beauty and luxury industries to develop the best export strategy for the US market.• Wrote articles and market reports: every month, I wrote articles and detailed studies to help French companies understand the US market. You can read some of my articles at the following link : • Prospected buyers and partners: to get into a market well, you need quality partnerships. Every day, I contacted buyers and partners targeted by the companies I was consulting for, to help them get as many meetings as possible.• Organized events and tradeshows: I organized acceleration programs to allow French startups to launch with confidence in the American market. For each of these programs, I was in charge of recruiting participating companies, organizing the program and ensuring that it ran smoothly.• Marketing strategy: I managed all Business France communications with French beauty and luxury companies. From the creation of brochures, emailing and newsletters, to their distribution, I made sure everything was optimized to communicate with as many French companies as possible.

I was in charge of the marketing coordination between the American subsidiary and the Parisian head office on the 3 categories: Fragrance, Makeup & Skincare.My goal? Making sure the subsidiary perfectly executed the HQ marketing strategy, and that the HQ gave the subsidiary all the tools to achieve its objectives.• Prepared new launches: By representing the American subsidiary at the Parisian HQ, I helped the creative teams to develop the most appropriate marketing tools for the American market, while preserving Dior’s brand image. I also helped assessing product launches potentials in order to confirm the relevance of innovation projects initiated by the HQ.• Market studies: I carried out market studies to educate the HQ’s teams on the unique cultural specificities of the American market.• Wrote weekly business reviews for LVMH CEO: Every week, I wrote a brand performance report about the American market to enable LVMH top management follow and understand all the market changes.• Marketing Strategy: I helped the subsidiary to build the 3-year and 5-year marketing plan by analyzing sales performance as well as potential growth drivers in the market.

I was in charge of operational marketing for Cavin Klein and Guess fragrances and makeup in the French market.• Executed the marketing plan: I was in charge of implementing the brand's marketing strategy on the French market in order to achieve the objectives set by management.• Prepared and managed launches: for each new launch, I translated the product descriptions and adapted the brand's storytelling to the French market. I made sure all the marketing tools needed were available to be successful in the French market.• Brand’s performance analysis: every week I analyzed the market to understand the performance of our competitors and the results of my brand portfolio’s marketing strategy.

I was an Assistant Brand Manager for Tide, Dash 2in1 and Lenor brands, during a 6-months graduation internship.I was in charge of adapting the marketing tools from English to French: product descriptions, TV and Radio scripts, press kits, global marketing presentations, etc.I also spent hours writing market analysis for laundry and fabric softener brands in the French market. After this internship, writing analysis had no more secrets for me.

For 1 year, I was a marketing assistant for Calvin Klein fragrances at Coty. For the first 6 months I was located at the French subsidiary. Then I joined the New York head office for another 6 months. This year offered me a unique experience during which I was able to discover how the marketing for one brand works in two different markets.