In charge of Public Relations , Corporate Communications , Media & Sales, likewise responsible for advertising campaigns , new businesses , licensing & Strategic Alliances.

Corporate spokesperson and leader in internal and external communications of TWDC. Strategist in the communication and PR plans for the different line of business of the company and for all movie films, live events, consumer products, and TV show releases.Responsible for the company’s media buying: Pay / Free TV, print, radio, billboards, shopping malls, Facebook, YouTube, Instagram, Twitter, Google. My last position reported to the regional office and my own team was of 6 people.… Show more Corporate spokesperson and leader in internal and external communications of TWDC. Strategist in the communication and PR plans for the different line of business of the company and for all movie films, live events, consumer products, and TV show releases.Responsible for the company’s media buying: Pay / Free TV, print, radio, billboards, shopping malls, Facebook, YouTube, Instagram, Twitter, Google. My last position reported to the regional office and my own team was of 6 people. Show less

Responsible for the fast penetration, development and growth of TV channels (Disney Channel, DXD, Disney Junior) in the Mexican market as well as Colombia, Venezuela, CA.Achievements:• Less than a year after Disney Channel was launched it became the highest rated channel on pay-TV in Mexico, defeating channels such as Cartoon Network and Nickelodeon.• I successfully implemented the change, launching and re-branding of Premium to Basic channel in all cable and DTH systems… Show more Responsible for the fast penetration, development and growth of TV channels (Disney Channel, DXD, Disney Junior) in the Mexican market as well as Colombia, Venezuela, CA.Achievements:• Less than a year after Disney Channel was launched it became the highest rated channel on pay-TV in Mexico, defeating channels such as Cartoon Network and Nickelodeon.• I successfully implemented the change, launching and re-branding of Premium to Basic channel in all cable and DTH systems and positioned shows as: Hannah Montana, Zapping Zone, Patito Feo , Floricienta, Art Attack, Bear in the big blue house , Zack and Cody and Wizards of Waverly Place. Show less

Responsible for the sales of home entertainment business (VHS / Blu-ray) as well as the development and implementation of seasonal programs for Disney consumer products with the main retailers as Wal*Mart, Soriana, Casa Ley, SAM´S and Palacio de Hierro.Achievements:• More than 1 million units of the title “Monsters Inc” were sold, making it the best-selling video ever in Mexico.

Management control of party goods and stationery products with Disney Licenses as Grupo Ruz, BIC, Berol, Granmark and wholesalers.Achievements:• Increased the number of “items” from 750 to 2000.• Developed new retailers, department stores and wholesalers.• Managed themed product lines for back to school season.