Hugo Sandberg Email and Phone Number
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High energy, results-driven Executive skilled in Financial/Communication/Marketing that knows how to translate success into domestic and international business channels. Successful in B2B and B2C environments. Passionate brand builder (Sherwin-Williams, Krylon, Little Tikes, Rubbermaid, Smucker’s). Great listener, mentor, and team builder.CRITICAL CONTRIBUTIONSAchieved re-engineering of Robbins LLC with renewed focus on delivering value, opening new markets, servicing end-users, developing new products, building a new website, and enhancing service speed. Stopped sales slide and increased market share 5%. (HEXPOL Compounding)Awarded major new business by key OE customer - coordinated commercialization of project internally and at customer-level. Projected to result in $10MM of new revenue. (HEXPOL Compounding)Led brand conversion from Excel Polymers to HEXPOL Compounding. Developed a new brand look. (HEXPOL Compounding)Initiated an active sales role and personally managed several accounts. Turned around struggling relationships and brought accounts back to profitability (increased profit over $1MM). (HEXPOL Compounding)Achieved $250k in first year sales and margins 20% above average with launch of new contractor product which opened new markets and customer targets. Reinforced brand position as the solution expert. (The Flood Company)Improved Krylon profitability over $12MM in one year turning a loss into a profit. (The Sherwin-Williams Company)Led development and launch of award-winning new products (including Krylon Fusion for Plastic). (TheSherwin-Williams Company)Core CompetenciesSalesBusiness DevelopmentStrategic DevelopmentMarketing ManagementProduct developmentProduct CommercializationMarketing CommunicationBrand developmentP&L managementProduct managementWorked across the complete enterprise (R&D, operations, supply chain, finance, sales, graphics, marketing communications)
Neroforce Gmbh
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Exclusive Distributor North AmericaNeroforce Gmbh Jul 2020 - PresentUlm, Baden Württemberg, DeWe develop and distribute tools, machines and consumables for a wide range of applications.Benefit from our many years of experience, especially in the field of rubber processing such as tire, conveyor belt service as well as the retreading industry.Our motivation is to provide our customers with innovative, economical and sustainable quality products.www.neroforce.com
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Country Agent - Usa Rubber & PlasticsLawer S.P.A. Dispensing Systems Oct 2020 - PresentCossato, (Bi) - Italy, ItExclusive agent for Lawer S.p.A. covering the United States for Rubber & Plastics. Lawer specializes in automatic weightment systems for small chemicals. Check us out at www.lawer.com -
Vice-President Sales & MarketingNorth Shore Rubber Jun 2020 - PresentAkron, Ohio, UsLeading the efforts of North Shore Rubber and showing rubber companies how they can save money using our exclusive technology to devulcanize rubber. Results in increased sustainability, reduced carbon foot print, eliminates landfill waste, and saves money. -
PresidentHfs Solutions Llc May 2020 - PresentUtilizing my 15 years of Sales and over 25 years of Marketing along with my Finance/Accounting background (CPA). Offering sales representation and sales & marketing consulting. Available for projects large or small. Come check out my web site at www.hfssolutions.com.
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Director Of Sales & Marketing - Tire And RetreadHexpol Compounding Jun 2017 - Feb 2020Malmö, Skane County, SeDriving the tire/toll rubber mixing business for Hexpol North America at the Corporate relationship level with the tire companies. Since 2014 also have been driving our global retread product business at Robbins LLC where we make the leading envelopes for precure tire retreading and associated products. Leading our relationships with distributors and end users.Achieved re-engineering of Robbins LLC with renewed focus on delivering value, opening new markets, servicing end users, developing new products, building new web site, and enhancing service speed. Stopped market share slide and increased market share 5%.Awarded major new business by key OE customer - coordinated commercialization of project internally and at customer-level. Projected to result in $10MM of new revenue.Developed new Master Distributor for European market. Negotiated and executed multi-year agreement. Project annual revenue of $500k.Found and executed speaking engagements to further the Robbins brand to global audience. This enhanced company visibility and brand recognition.Managed sole responsibility and engaged customers in the tire and retread market, resulting in renewed customer opportunities for our compounding business. Project new sales funnel exceeding $10MM. -
Sr. Manager Sales & Business DevelopmentHexpol Compounding Jan 2011 - May 2017Malmö, Skane County, SeTransitioned from a primary product management and marketing communications role when Excel Polymers was acquired by Hexpol Compounding. Was asked to stay on and help transform the business and took on a hybrid role in sales and marketing. Led the Hexpol North America marketing effort while taking on increasingly challenging sales roles for our more complex customer partners.
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Senior Manager Marketing & Business DevelopmentHexpol Compounding Dec 2006 - Jan 2011Malmö, Skane County, SeIn charge of all North American marketing and branding activities. Managing one of the largest territories in North America (sales over $50MM). • Helped integrate business after acquisition by largest competitor. Minimized disruption and kept most accounts.• Took lead sales role with some of our largest and most complex accounts. Nurtured 10% sales growth.• Led brand conversion from Excel Polymers to HEXPOL Compounding. Developed new brand look.• Developed new customer with 1st year sales of over 1MM pounds.• Executed market studies for future penetration (both end-use and geographic). Resulted in penetration of markets previously untouched by company.Accepted sales responsibility for Robbins LLC retread products in 2014. This was a global role selling primarily through 2-step distribution.
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Senior Product & Marketing Communications ManagerExcel Polymers (A Hexpol Company) Dec 2006 - May 2011With Excel Polymers LLC helped re-establish business to profitability and ultimate sale to HEXPOL.• Established product management and marketing communications as core competencies for the organization. • Complete P&L responsibility for $115MM transportation business unit. Increased profitability over 100%.• Helped land new account which generated over $10MM in new sales and became largest margin generator.• Took on active sales role and personally managed several accounts. Turned around struggling relationship and brought accounts back to profitability (increased profit over $1MM).• Developed close relationship between product management and sales as well as other company support functions by working closely with all sales teams and global production facilities.
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Product Category ManagerThe Flood Company Jul 2003 - Oct 2006UsCustomers include big boxes, paint and hardware stores. End users include consumers and contractors. Brought new marketing and product management leadership to the organization and implemented analytical tools.• Gained 10% increase in company sales and 3% gross margin improvement by introducing a major new DIY product line. Proved that brand could be sold at a higher price than previously thought possible.• Achieved $250k in first year sales and margins 20% above average with launch of new contractor product which opened new markets and customers target. Reinforced brand position as the solution expert.• Implemented Stage-Gate new product development process resulting in improved hit-rate for new products. -
Director Of Marketing - KrylonSherwin-Williams Aug 1999 - Feb 2003Cleveland, Oh, UsP&L responsibility for $110MM in sales. Achieved renewed interest in the brand as well as extended brand leadership with key new product innovations.• Improved profitability over $12MM in one year turning a loss into a profit.• Managed development and launch of award-winning new products (including Krylon Fusion for Plastic).• Led marketing efforts and account presentations in all distribution channels, including home centers, hardware chains, mass merchants, co-ops, independent hardware stores, paint dealers, and craft chains. • Managed advertising and creative, media planning and execution which drove placement and brand awareness. -
Senior Product ManagerLittle Tikes Jul 1995 - Aug 1999Hudson, Oh, UsManaged three diverse product lines with P&L responsibility over $100MM. • Protected flag-ship product and $7MM in sales by redesigning and reintroducing famous Cozy Coupe car.• Led management of new product development compressing development timeline to six months “art to part.” Actions contributed to improved new products and higher profit margins. -
Product ManagerNewell Rubbermaid 1993 - 1999
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Assistant Product Manager And Member Of Global Leadership ProgramRubbermaid May 1993 - Jul 1995Atlanta, Ga, UsMember of initial Global Leadership Development Program (with 16 others corporate wide)Managed segment in food storage category ($20MM)
Hugo Sandberg Skills
Hugo Sandberg Education Details
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Duke University - The Fuqua School Of BusinessMba -
Bluffton UniversityBusiness / Accounting
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University Of ChicagoExecutive Leadership Seminar
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Duke University - The Fuqua School Of BusinessMaster Of Business Administration - Mba
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Bluffton UniversityAccounting And Business/Management
Frequently Asked Questions about Hugo Sandberg
What company does Hugo Sandberg work for?
Hugo Sandberg works for Neroforce Gmbh
What is Hugo Sandberg's role at the current company?
Hugo Sandberg's current role is Vice-President Sales & Marketing at North Shore Rubber & Founder & President HFS Solutions LLC & Pickleball Enthusiast.
What is Hugo Sandberg's email address?
Hugo Sandberg's email address is hu****@****pol.com
What is Hugo Sandberg's direct phone number?
Hugo Sandberg's direct phone number is +133038*****
What schools did Hugo Sandberg attend?
Hugo Sandberg attended Duke University - The Fuqua School Of Business, Bluffton University, University Of Chicago, Duke University - The Fuqua School Of Business, Bluffton University.
What are some of Hugo Sandberg's interests?
Hugo Sandberg has interest in Cpa, Passed On First Try Interests, Tennis, Golf, Passed On First Tryinterests.
What skills is Hugo Sandberg known for?
Hugo Sandberg has skills like Strategy, Product Development, Cross Functional Team Leadership, Product Management, Management, Marketing, Leadership, Marketing Communications, Business Development, Strategic Planning, Trade Shows, P&l Management.
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