Spreadshirt is a multi-national, multi-brand E-commerce leader, with a core competency in printing on physical products such as apparel, accessories, and home goods. My role as the Chief Commercial Officer is to monetize this competency through both new and established channels as well as innovative customer offerings and products. Over the last decade I helped lead the company and grow it from a $30 million business to an international $200 million international conglomerate.

At csmonitor.com I developed strategy and long-term business plans to increase traffic, advertising revenue and subscriptions as well as managed a team whose main tactical responsibilities included development and management of marketing campaigns, email campaigns and SEO programs Also responsible for development and maintenance of traffic and revenue generating partnerships.

Drove the long-term business planning and annual circulation and marketing planning, focusing on direct mail and email campaigns as well as retention programs. programs.Developed online subscription products such as ebiblelesson.com Developed all SEO, SEM programs as well as interactive marketing efforts for newly developed products. Worked with creative vendors to develop interactive and print marketing campaigns for new sites.