Hugo Freitas Email & Phone Number

Como Coordenador de Retenção de Clientes, fui responsável por promover e implementar a cultura data-driven na operação de retenção, capacitando equipes internas através do ensino de programação e treinamento para o desenvolvimento de um time focado em dados. Desenvolvi e implementei um modelo de planejamento de demanda para as células de atendimento do.

Expertise em automatização de processos e desenvolvimento de relatórios dinâmicos em Power BI, apoiados por scripts em Python. Especializado em monitoramento de KPIs e análise de dados, crio relatórios automatizados que fornecem insights estratégicos e facilitam a tomada de decisões em tempo real. Minha atuação é focada em ações de fidelização, utilizando.

- Analyse Key performance indicators of the students retention and marketing channels.- Development od process automation using SAS Guide tool.- Maintainment of Data Workflows to support departmnet reports to measure impact of customer reactive retention.

- Develop and implement KPI`s of marketing Campaings to identify improvement opportunities.- Marketing Automation to support the management model of sales department in EAD operation, using python language.- Support to plan and cluster the dataset of students to improve the accuracy of retenton campaigns to Fidelization Call Center.

Dublin, Condado De Dublin, Irlanda

Final level: Upper Intermediate

- Modeled a database in Excel with metrics of the costumers using our application to build a dashboard to the partners of Mira. - Supported the implementation of Domo DB, a BI Software which provided all internal stakeholders to get access to the data of the company and allowed them to build your own analyses, achieving another step in our data driven.

São Paulo, Brasil

- Developed media campaigns with known publicity agencies increasing the brand awareness of the company’s schools. - Rebrand an standardization of the company’s brands. - Implemented a CRM software, which allowed to develop customer service scripts and get customer services metrics. - Developed web campaigns and digital positioning, defining the brand.

- Supported the Anual Marketing planning and elaborated schedules to follow the preformance of the team. - Developed reports for the Directors to follow the KPI’s of the campaigns. - Developed media campaigns with the partners for the company’s Educational brands Group. - Developed benchmarking research, Mystery Shopping to analyse the costumer service..