Hugues Werth Email & Phone Number

Île-De-France, France

New York, Ny, Us

Paris, Île-De-France, Fr

We are working with our clients to increase sales & marketing performance and build the right architecture to reach the next phase of growth. We are a team of executives who have scaled top-tier international startups, experienced IPOs (NASDAQ) and have endured what it takes to create big companies.

New York, Us

Accountable for the global revenue target, pipeline, demand generation and brand awareness.Define the global, regional and digital marketing strategy ; execute the 360 GTM plan.Build, own, and execute the marketing plan globally to effectively grow and accelerate pipeline & revenue

Paris, Fr

Led strategy, planning and execution of Digital, Data and Growth initiatives across business lines. ROI, product, channels effectiveness, customer behavior, optimization strategies. Growth & Marketing, Digital transformation.Led the Data team, Data Lab and Digital factory. Data governance, Data activation, BI, Business Analytics

Redmond, Washington, Us

Led worldwide Go-To-Market strategy and growth initiatives, Office SMB. Accountable for growing Direct (online) revenue and increase Office 365 products (cloud solution) penetration across global SMB audiences (80M TAM).Global acquisition, and ABM strategy, global cross-channel growth. Web Direct channel performance optimization, online acquisition strategy. New product GTM, positioning, value proposition and messaging. Customer profiling, segmentation, smart targeting. KPI definition, programs ROI, monitoring and reporting, Marketing Business Review. Engineering and Marketing alignment, voice of customers, insights, size of price. Global PMM and SMB community management and coordination.

Sunnyvale, Ca, Us

Led global customer marketing efforts for LinkedIn Talent Solutions: retention and growth. Focused on customer lifecycle marketing strategy based on predictive analytics to improve customer success, loyalty, upsell / Xsell.Customer segmentation and targeting, predictive analytics and modelling. Value proposition, messaging and content creation. Customer lifecycle management & upsell programs, product adoption. Sales & Marketing operations, lead management, target sales, marketing performance. Sales Readiness and customer success at scale. EAG (Expert Advisory Group) and customers communities, voice of the customer.

Sunnyvale, Ca, Us

Led Consumer (B2C) marketing efforts - Members acquisition and engagement (usage) on LinkedIn. Fuel member growth and traffic in France. Messaging, Brand and product awareness (Product, Marketing, PR). User acquisition and engagement: End to end marketing programs to drive growth. Content marketing strategy. Communities and fans through Social, events and ambassador program. LinkedIn official speaker (events, education and media).Led B2B marketing efforts (Global account, Enterprise, SMB) - Awareness, demand creation and customer acquisition. Awareness and acquisition strategy, Demand Gen. Local Go-to-Market strategy, product launch, content marketing strategy. Sales enablement. Business development. EMEA marketing team coordination.

Paris, Fr

Led B2B marketing at Europcar (Strategic Account, enterprise, SMB).Defined the B2B marketing strategy. Managed the allocated B2B marketing budget. Managed the acquisition campaigns: sales leads generation. Worked with the sales team to create and update sales materials and information. Suggested and develop new offers: support sales activities. Developed and animate partnerships on BtoB and BtoC targets. Created and managed B2B web platform, blog, content marketing, SEO strategy. Managed Group projects (Project Leader): online booking tool, new products and offers. Adapt and promoted the international loyalty program for France.

Montrouge, Ile De France, Fr

Led digital product innovation and growth initiatives. Focus on new product and digital transformation (digital advertising solution, retail web portal: venduoo.fr - now Quoty.fr), product marketing, go to market strategy, customers partnerships.Market research and competitive benchmark: customers survey, research. Website, design and user experience, content management. Business operation: worked on business model, business plan and commercial strategy. Product management: defined products, value proposition and customers benefits. Go-to-Market and marketing activities: launch and communication plans, content, SEO, SEM. Sales enablement: Develop sales tools, provide ad-hoc supports. Management of strategic partnerships: built relationship with partners/clients (retail). Performance analysis: defined KPI, Monitor, review and report audience and performance.

Puteaux, Ile-De-France, Fr

Responsible for the Benelux marketing activities. Define and adapt the products range for Benelux. Go to market strategy for Belgium and the Netherlands. Sale enablement, demand gen.

Bachelor'S Degree In Business, Sales And Marketing

Master'S Degree In Business, Marketing And Sales Management (Icsv)

Reprise D'Entreprise, Entreprenariat, M&A, Lbo, Audit, Financement, Gestion & Management