Hugues Werth

Hugues Werth Email and Phone Number

CMO | Marketing Director @ Supervizor
Île-de-France, France
Hugues Werth's Location
Greater Paris Metropolitan Region, France, France
Hugues Werth's Contact Details
About Hugues Werth

As a CMO, I help CEOs and leaders to build sales pipeline and drive revenue. I have led and grown high-performing revenue marketing teams at world-class companies, such as @Aircall, @LinkedIn, @Microsoft, @Diot-Siaci where I was accountable for the global revenue target, pipeline, demand generation, and brand awareness. My mission is to build the right team, to define the right strategy and to execute the plan accordingly to drive awareness, customer acquisition, engagement, retention, success and company growth at scale. Dream big, have fun and get sh*t done!

Hugues Werth's Current Company Details
Supervizor

Supervizor

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CMO | Marketing Director
Île-de-France, France
Website:
supervizor.fr
Employees:
136
Hugues Werth Work Experience Details
  • Supervizor
    Cmo | Marketing Director
    Supervizor
    Île-De-France, France
    View
  • Supervizor
    Cmo
    Supervizor Sep 2024 - Present
    New York, Ny, Us
    View
  • Atscale
    Cmo | Operating Partner
    Atscale Feb 2024 - Present
    Paris, Île-De-France, Fr
    We are working with our clients to increase sales & marketing performance and build the right architecture to reach the next phase of growth. We are a team of executives who have scaled top-tier international startups, experienced IPOs (NASDAQ) and have endured what it takes to create big companies.
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  • Aircall
    Vp Global Revenue Marketing
    Aircall Sep 2022 - Dec 2023
    New York, Us
    Accountable for the global revenue target, pipeline, demand generation and brand awareness.Define the global, regional and digital marketing strategy ; execute the 360 GTM plan.Build, own, and execute the marketing plan globally to effectively grow and accelerate pipeline & revenue
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  • Diot-Siaci
    Director Of Growth & Digital
    Diot-Siaci Sep 2018 - Sep 2022
    Paris, Fr
    Led strategy, planning and execution of Digital, Data and Growth initiatives across business lines. ROI, product, channels effectiveness, customer behavior, optimization strategies. Growth & Marketing, Digital transformation.Led the Data team, Data Lab and Digital factory. Data governance, Data activation, BI, Business Analytics
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  • Microsoft
    Sr Product Marketing Manager
    Microsoft Nov 2016 - Jan 2018
    Redmond, Washington, Us
    Led worldwide Go-To-Market strategy and growth initiatives, Office SMB. Accountable for growing Direct (online) revenue and increase Office 365 products (cloud solution) penetration across global SMB audiences (80M TAM).Global acquisition, and ABM strategy, global cross-channel growth. Web Direct channel performance optimization, online acquisition strategy. New product GTM, positioning, value proposition and messaging. Customer profiling, segmentation, smart targeting. KPI definition, programs ROI, monitoring and reporting, Marketing Business Review. Engineering and Marketing alignment, voice of customers, insights, size of price. Global PMM and SMB community management and coordination.
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  • Linkedin
    Head Of Lifecycle Marketing
    Linkedin Jan 2015 - Oct 2016
    Sunnyvale, Ca, Us
    Led global customer marketing efforts for LinkedIn Talent Solutions: retention and growth. Focused on customer lifecycle marketing strategy based on predictive analytics to improve customer success, loyalty, upsell / Xsell.Customer segmentation and targeting, predictive analytics and modelling. Value proposition, messaging and content creation. Customer lifecycle management & upsell programs, product adoption. Sales & Marketing operations, lead management, target sales, marketing performance. Sales Readiness and customer success at scale. EAG (Expert Advisory Group) and customers communities, voice of the customer.
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  • Linkedin
    Head Of Marketing Southern Europe
    Linkedin Nov 2011 - Dec 2014
    Sunnyvale, Ca, Us
    Led Consumer (B2C) marketing efforts - Members acquisition and engagement (usage) on LinkedIn. Fuel member growth and traffic in France. Messaging, Brand and product awareness (Product, Marketing, PR). User acquisition and engagement: End to end marketing programs to drive growth. Content marketing strategy. Communities and fans through Social, events and ambassador program. LinkedIn official speaker (events, education and media).Led B2B marketing efforts (Global account, Enterprise, SMB) - Awareness, demand creation and customer acquisition. Awareness and acquisition strategy, Demand Gen. Local Go-to-Market strategy, product launch, content marketing strategy. Sales enablement. Business development. EMEA marketing team coordination.
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  • Europcar
    Marketing And Communication Manager
    Europcar Nov 2009 - Oct 2011
    Paris, Fr
    Led B2B marketing at Europcar (Strategic Account, enterprise, SMB).Defined the B2B marketing strategy. Managed the allocated B2B marketing budget. Managed the acquisition campaigns: sales leads generation. Worked with the sales team to create and update sales materials and information. Suggested and develop new offers: support sales activities. Developed and animate partnerships on BtoB and BtoC targets. Created and managed B2B web platform, blog, content marketing, SEO strategy. Managed Group projects (Project Leader): online booking tool, new products and offers. Adapt and promoted the international loyalty program for France.
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  • Mediapost
    Product Marketing Manager
    Mediapost Sep 2005 - Nov 2009
    Montrouge, Ile De France, Fr
    Led digital product innovation and growth initiatives. Focus on new product and digital transformation (digital advertising solution, retail web portal: venduoo.fr - now Quoty.fr), product marketing, go to market strategy, customers partnerships.Market research and competitive benchmark: customers survey, research. Website, design and user experience, content management. Business operation: worked on business model, business plan and commercial strategy. Product management: defined products, value proposition and customers benefits. Go-to-Market and marketing activities: launch and communication plans, content, SEO, SEM. Sales enablement: Develop sales tools, provide ad-hoc supports. Management of strategic partnerships: built relationship with partners/clients (retail). Performance analysis: defined KPI, Monitor, review and report audience and performance.
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  • Gefco
    Field Marketing Benelux
    Gefco Sep 2003 - Aug 2005
    Puteaux, Ile-De-France, Fr
    Responsible for the Benelux marketing activities. Define and adapt the products range for Benelux. Go to market strategy for Belgium and the Netherlands. Sale enablement, demand gen.
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Hugues Werth Skills

Digital Marketing Marketing Strategy Social Media B2b Lead Generation Marketing Social Media Marketing Strategy Online Advertising Social Networking Web Marketing Leadership Marketing Management B2b Marketing Event Management Direct Marketing Management Online Marketing Business Strategy Product Marketing E Commerce Linkedin Sales Digital Strategy Advertising Market Research Operational Marketing Crm Sem Demand Generation Content Strategy Growth Hacking Growth Strategies Customer Retention Customer Marketing Customer Lifecycle Management Up Selling

Hugues Werth Education Details

  • Audencia
    Audencia
    Sales And Marketing
  • Conservatoire National Des Arts Et Métiers
    Conservatoire National Des Arts Et Métiers
    Marketing And Sales Management (Icsv)
  • Cra Formation
    Cra Formation
    Gestion & Management

Frequently Asked Questions about Hugues Werth

What company does Hugues Werth work for?

Hugues Werth works for Supervizor

What is Hugues Werth's role at the current company?

Hugues Werth's current role is CMO | Marketing Director.

What is Hugues Werth's email address?

Hugues Werth's email address is hw****@****din.com

What is Hugues Werth's direct phone number?

Hugues Werth's direct phone number is +165028*****

What schools did Hugues Werth attend?

Hugues Werth attended Audencia, Conservatoire National Des Arts Et Métiers, Cra Formation.

What skills is Hugues Werth known for?

Hugues Werth has skills like Digital Marketing, Marketing Strategy, Social Media, B2b, Lead Generation, Marketing, Social Media Marketing, Strategy, Online Advertising, Social Networking, Web Marketing, Leadership.

Who are Hugues Werth's colleagues?

Hugues Werth's colleagues are Toni Sinani, Hedil B., Thomas Tran Van Thoan, Chery Junior, Elməddin Süleymanov, Nada Fennani, Toufik Foudi.

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