- Opening team for Sand & Sandals Desaru Beach Resort & Spa.- Executed the marketing plan and led the development of visual messages from conceptualization to finalization of marketing collateral such as brochures, sales kits, menus and flyers to support online & offline corporate sales, trade shows, in-resort events and more.- Executed PR activities to establish and expand the brand from different channels, including media relations, media tours, engagement with social media… Show more - Opening team for Sand & Sandals Desaru Beach Resort & Spa.- Executed the marketing plan and led the development of visual messages from conceptualization to finalization of marketing collateral such as brochures, sales kits, menus and flyers to support online & offline corporate sales, trade shows, in-resort events and more.- Executed PR activities to establish and expand the brand from different channels, including media relations, media tours, engagement with social media influencers and achieved more than 80 media reviews from local & Singapore within the opening year.- Increased the resort’s social media following by 15K. Show less

- Handled PR activities for the mall including the drafting and distribution of news releases, collating & analyzing media coverage and management of the mall’s corporate social responsibility (CSR) programs.- Executed the PR plan for the mall’s 8th Anniversary Celebrations.- Worked closely with Uniqlo Malaysia to lead the 1st In-Store Shopping Experience (ISSE) Project in conjunction with CNY with 150 underprivileged children. The CSR project garnered positive media interest, including… Show more - Handled PR activities for the mall including the drafting and distribution of news releases, collating & analyzing media coverage and management of the mall’s corporate social responsibility (CSR) programs.- Executed the PR plan for the mall’s 8th Anniversary Celebrations.- Worked closely with Uniqlo Malaysia to lead the 1st In-Store Shopping Experience (ISSE) Project in conjunction with CNY with 150 underprivileged children. The CSR project garnered positive media interest, including The Star, Sin Chew Daily, China Press, Sinar Harian etc.- Organized a 1-day CSR trip to UK Agro Farm with 140 underprivileged children and volunteers. The trip resulted in story interest from local media. Show less

- Client servicing executive serving clients from the FMCG, entertainment and fashion industries.- Planned, developed and executed Public Relations strategies for consumer brands to build client’s brand and drive demand.- Pitched interview opportunities, developed interview transcripts, coordinated contest tie-ups and brand feature articles to the media.- Distributed press releases to targeted media and managed end-to-end media monitoring.- Conducted the JASPAL Spring Summer… Show more - Client servicing executive serving clients from the FMCG, entertainment and fashion industries.- Planned, developed and executed Public Relations strategies for consumer brands to build client’s brand and drive demand.- Pitched interview opportunities, developed interview transcripts, coordinated contest tie-ups and brand feature articles to the media.- Distributed press releases to targeted media and managed end-to-end media monitoring.- Conducted the JASPAL Spring Summer Collection Showcase with 50 attended media. The show earning approximately RM800K PR Value from media in print, online and TV.- Developed the Public Relations annual plan for Banana Boat® including campaigns to increase awareness and educate consumers on sun protection, while securing sponsorship opportunities for the brand.- Part of the team for other accounts & projects such as Lifetime® (A+E Networks), MasterChef Asia Season 1, The Walt Disney Company, Listerine®, Acuvue®, Kotex® amongst others. Show less

- Responsible to manage 2 restaurant outlets in Petaling Jaya and Puchong.- Managed and ensure restaurant operate efficiently, including estimate food consumption, place orders with suppliers and schedule delivery fresh ingredients, supervise bar and kitchen for food preparation and production. - Built and maintained relationship with customers, including investigate and resolve complaints concerning food quality and service. - Recruiting, training and motivating staff.-… Show more - Responsible to manage 2 restaurant outlets in Petaling Jaya and Puchong.- Managed and ensure restaurant operate efficiently, including estimate food consumption, place orders with suppliers and schedule delivery fresh ingredients, supervise bar and kitchen for food preparation and production. - Built and maintained relationship with customers, including investigate and resolve complaints concerning food quality and service. - Recruiting, training and motivating staff.- Performed administration tasks include daily cash handling, maintain expenses, bills, prepare payroll, renew/apply licenses, arrange for equipment/facilities maintenance and etc. Show less