As the founder of NaNNa Nails nail art studio, I craft unique designs that combine the latest trends with personalised creativity.-> Creative LeadershipEstablished and managed my studio’s social media presence, growing our follower base to over 1,500+ through engaging content and active community interaction.-> Design ExcellenceDeveloped the brand’s visual identity and crafted 80+ unique nail art designs, showcasing my creative solid vision and design expertise.-> Client-Centric ServiceProvided personalised nail services to clients, effectively communicating to understand their preferences and address their concerns. Resolved any issues promptly, ensuring high customer satisfaction and fostering a loyal client base with a customer retention rate of 35%.

-> Coordinated Event Planning and MarketingManaged the end-to-end planning, design, and marketing efforts for Transformation Events, ensuring all activities aligned with strategic objectives and enhanced community engagement.-> Internal Communication Content DevelopmentSupported the Transformation Communications Officer by contributing creative design ideas and developing video content for the ongoing monthly Transformation Newsletter and Transformation Hub, ensuring consistent and engaging communication with stakeholders.-> Internal Event MarketingProvided marketing and design support for the Innovation Challenge event, encouraging innovation and collaboration among staff, leading to increased participation and impactful outcomes.-> Ad Hoc Design SupportDelivered ad hoc design assistance for various events managed by the Transformation team, ensuring all visual and marketing materials effectively communicate the council’s commitment to innovation and excellence.

-> Promotional Material CoordinationCoordinated the verification and production of promotional materials and manuals, including proofreading content, liaising with suppliers, overseeing printing processes, and handling logistics to ensure timely and accurate delivery.-> Event Support and ExecutionContributed to the marketing team's event launches by brainstorming ideas, drafting proposals, and reporting project progress. Ensured that events were aligned with project goals and that decisions were made in a timely manner.-> Social Media Content ManagementCreated and managed social media content on Instagram and WeChat Official Accounts, including copywriting, designing posters, and editing video materials, resulting in an enhanced social media brand image.

ZAIDI CENTER is the first open and ideal street block created by Guangzhou to promote Chinese culture and a new lifestyle in Shanghai. It is situated beneath the Longhua Pagoda. For its opening ceremony, the company drew inspiration from construction sites and organized a themed pop-up.-> Social Media Marketing- Selected and connected with over 20 KOLs and KOCs to participate in the event.- Organised event information and created highlight and position content for influencers to promote.- Followed up on content release and provided relevant modification suggestions based on influencer characteristics.- After the content is published, a thorough review of the data is conducted, and payments are promptly processed, ensuring transparency and trust in our collaboration.

Saturnbird Coffee is a specialty coffee brand that explores a new way of life and earned the Reddot Design Award 2020 for its innovative capsule product design.-> Campaign Management- Coordinated with the large-scale offline campaign, establishing an SOP screening process to enhance internal team communication interaction and efficiency, thereby achieving the collaboration goal with 200 coffee shops within 3 months.- Planned and implemented innovative pre-launch activities; elevated user experience and customer acquisition rate, leading to a 27% surge in user engagement compared to the previous quarter-> Event Planning- Brainstormed creative concepts for Saturnbird off-line coffee shops, offering imaginative proposals and execution plans for the seasonal drinks renewal; accumulating a total of 50,000 subscribers of various official accounts- Cooperated in the planning and execution of dozens of off-line pop-up events; involved overseeing venue set-up, personnel scheduling, drafting on-site execution plans, and designing event materials, among other responsibilities-> Social Media Advertising- Spearheaded and executed a one-million-budget social media advertising project, involving influencer selection, content optimization, data analysis etc., achieved a topic browsing volume of 4 million with an exposure cost as low as 0.05- Planned and established a high-quality content incentive mechanism for event volunteers, collecting 800+ posts and 2.7MM reading volume, resulting in positively influencing the public perception of the new initiative