● Collected and extracted 20k+ user traffic information from the website including like, chat and follow, etc.● Performed anomalous detection algorithms and confidence interval for user activity data to identify the outliers● Investigated the number of likes under the threshold combined with seasonality and festival factors● Partnered with cross-functional teams to understand the fake user rate cross different dimensions● Identified 5+ key metrics to track marketing performance such as customer acquisition cost, conversion rate, and customer lifetime value● Analyzed customer segmentation by using AARRR and RFM models and identified the target cohorts● Teamed with UI to optimize product recommendation based on the segmentation results

● Measured Net Promoter Score (NPS) cross several aspects including participant, facilitator, etc. to evaluate the effectiveness of Certified Interviewer Program (CIP), coordinated to carry out Wayfair’s 1st CIP virtual session

● Tracked and analyzed training completion rates in Excel cross different dimensions including department, timeline, gender, and age group, etc.● Cooperated with HR department to redesign training courses, successfully improved registration rate for 10%