The AgriTech Industry Transformation Plan was NZ's first. The "NZ Inc." planning and implementation team comprised of members from MBIE, MPI, Callaghan Innovation and MFAT, working closely with Agritech NZ. The team provided the agritech sector with support to accelerate its growth, attract necessary investment, increase commercialisation of NZ agritech intellectual property (IP), address global opportunities and increase exports, develop needed skills and address regulation and data interoperability issues.Led the engagement to connect international organisations with relevant NZ teams, with an objective to scale relationship-building and partnerships. This included creating and implementing mechanisms to i) support good value exchange for global private/public sector organisations and ii) to increase capability for NZ companies, startups and researchers.

Te Taurapa Tūhono is the New Zealand government's international business development agency. With trade teams located all around the world and across NZ, NZTE grows a productive, sustainable and inclusive economy by making knowledge, resources and connections available to NZ organisations. The agency elevates New Zealand's business reputation in international markets and connect global investors and companies with opportunities in NZ.- Steered NZTE's inaugural global MNC partnership program, focusing on positioning and matching NZ capabilities for industry applications. - Worked with NZTE colleagues and NZ agencies across geographies to address MNC business challenges with NZ solutions. - Developed capability for NZ companies, partnership guidance, and integrated stakeholder engagement. - Directed engagements with innovation partners in the public and private sectors.- Contributed to NZTE's evolution as Transformation Designer by identifying opportunities, business processes and effectiveness metrics - to gear up for NZ's growth for the next decade.

TiE is an industry body of entrepreneurs, corporate/institution leaders, investors and functional specialists - dedicated to enabling start-ups in Singapore and the region. Part of a global network of entrepreneur-supporters, TiE helps founders through connections, mentorship and capability-building.

Led collaborations with Kantar, Group M, Mindshare, Xaxis, VMLY&R, Hogarth, Superunion, H&K and other agencies to serve the needs of public sector stakeholders.

Specialisation: Social Change, Public Education, Behaviour Change Methodologies, Stakeholder Engagement and End-to-end Intervention diagnosis to sustenance. "Don’t bunt. Aim out of the ballpark. Aim for the company of immortals." "If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants." - David OgilvySpearheaded behaviour-change programs with WPP partners, external stakeholders and Singapore government ministries across national security, business productivity and other essential issues. Guided strategy, operations, talent development and revenue growth for the Ogilvy business.

Headed business operations and growth of OgilvyEngage, the social impact, purpose-driven marketing practice. Directed change strategy, stakeholder engagement for various Singapore government agencies and global MNCs.

• Identified L&D knowledge gaps, set agenda & structure for modules • Drove cross-functional collaboration within Ogilvy for program outcomes to translate into day-to-day performance • Coached modules on marcomms strategy tool FusionTM, Effective Teamwork, Leadership and Brief Writing • Assessed learning types and tracked participants’ development

Healthcare, technology and FMCG MNCs: Directed integrated marketing, training and commercial aspects of APAC markets. Directed team on local businesses and spearheaded capability-development for Ogilvy talent.

Led the operational, marcoms development and commercial aspects for APAC markets. Launched global The Coca Cola Company’s Live Positively sustainability framework for system employees, bottling partners, consumer brands (sparkling, teas, water, juices). Originated master campaigns for Fanta, Minute Maid and Coke variants for international markets.Developed and implemented multi-market positioning, branding and marketing programs for clients from Education, Finance, FMCG, Lifestyle, Automotive, Technology, Professional Services and Government sectors.

Two Secondary 3 classes for English and Four Secondary 1 classes for English Literature