Huining G. Email and Phone Number

reporter for China digital and retail sector, esp. quarter to quarter media spending outlook & trend

Work as analyst for media management projects include media performance auditing, finance auditing and media industry research & analysis for multi-industry clients.Be key project team member in media management projects delivery from data collection, cleansing, analysis to report drafting, serving major advertisers in FMCG, beauty, automobile, consumer electronic industry from North Asia

be responsible for client's 6 luxury and upper scale brands' China social media strategy, include -annual strategy and activation calendar settings-develop social media activation ideas on campaign-develop daily content and call-for-action ideas

Be responsible for searching solution to build Pureit's in-store brand image, consideration and conversion in a sustainable way in launch stage To manage brand image in store via develop clear in-store visibility guideline for sales to execute from scratches To enhance shoppers’ in-store brand consideration via developing full set of merchandising materials, e.g. APP in pad, selling script, and full list of FAQ to empower brand promoter to become purifier expert To drive shopper conversion by right promotion activity in-store with in-depth shopper understanding and build up business data dashboard for weekly business performance review and identify issue & opportunity

Work as CD Route to Market partner to conduct annual audit of key distributors To offer initial advice on issue and opportunity of distributors’ business performance from sales data and on-site audit Understand DT structure and operation, from strategy planning to execution

Be key contact for brand content campaign  Support whole project management by effectively coordinate among multi parties includes production house, media, PR, digital agencies Lead content development to fit brand into story line and script, and maximize brand value in affiliate content development Support PR channel on amplification, to insure PR release delivered in high quality and on timeSupport brand annual marketing plan making and below-the-line projects delivery e.g. customer road-show event, regional sales boosting activations

Undertaking the daily operation work at DePuy branding team. Cooperating with vendors to design monthly newsletter and printed communication materials.

Daily supportive works to different projects, such as collecting information about market trends, competitors, visual expressions.