Huiru Guo Email & Phone Number

New York, United States

New York, United States

- Published 10+ original play and musical reviews on the APP; all reviews were selected as featured articles and widely viewed by the users- Took charge of the maintenance within the Drama Lovers interest group, which consists of over 125,000 users- Reviewed new posts published in the group, selected some as featured posts and deleted irregular or irrelevant ones- Organized various themed activities within the interest group to invite more users to publish posts

Shanghai, China

- Planned both online and offline marketing campaigns at ECUST, established partnerships with KOLs and student associations on campus; each campaign attracted over 400 new users to register

New York, United States

- Developed a comprehensive communications plan for L’Oréal's educational platform over a four-month period to increase registrations, build awareness and enhance engagement- Conducted desk research, communications audit, focus group studies, and quantitative surveys- Designed messaging maps, campaigns, and strategies tailored for target audiences

New York, United States

- Created 20+ impact articles featuring Columbia students, faculty, and alumni to distribute across Instagram, LinkedIn, and Facebook- Took charge of event photo shooting and designing for social media posting and news releases

New York, United States

- Took care of public relations and digital marketing for 2 candidates for New York State Assembly 2022- Gathered and analyzed data to develop communication strategies with election campaigns

Shanghai, China

- Execute media and advocacy relations activities- Wrote 10+ interview drafts, press releases and social media articles on ARTspeaks exhibitions and events

Shanghai, China

- Curated 2 exhibitions of paintings created by children under the age of 12 from poverty-stricken areas in China, conceived exhibition themes, designed layouts of exhibitions, and covered exhibition-related events- Provided guiding services to the audience, introducing the concept and development of ART Speaks, the content and connotation of paintings, and assisted the exhibition concert- Prepared for the painting auction, assisted the auctioneer to display and introduce the auctioned paintings, and finally sold all the paintings

Shanghai, China

- Prepared for the 7th Animamix Biennial & Snoopy 70th anniversary exhibition, cooperated with artists to complete the placement, construction, and layout of all the art works, art installations, and decorations in the museum; the exhibition attracted over 100,000 visitors- Designed the decorative wall stickers and interactive device, which became a popular spot for the audience- Participated in the MoCA Art in the Community Project in collaboration with Peanuts and local street, invited young artists to create art works displayed on Nanchang Road, integrating the characters in Peanuts with local culture;- Organized the MoCA Campus Tour Project, held art lectures in Fudan University, Tongji University, and other universities, talked the story of the art exhibition to college students and explained contemporary art knowledge, and invited artists such as writer Han Bo and painter Lu Dan to MoCA Workshop sharing knowledge of writing, painting, and art with young audiences;- Organized educational activities, inviting students from Julu Road No. 1 Primary School to create paintings inspired by peanuts comic strips, and displayed the paintings with artworks in the Snoopy Childhood Museum;- Participated in the Snoopy online comic exhibition in cooperation with Bilibili Comic, designed the comic cover and header image, and wrote all the comic story prefaces;- Took charge of the interview, recruitment, and management of more than 30 volunteers for the exhibition, arranging their time schedule and coordinating daily tasks;- Planned and implemented the closing party of the exhibition, responsible for the overall process, intermediate links, and venue layout arrangement, which appealed to over 1,200 participants.

Shanghai, China

- Maintained media relations, monitored media and developed email pitches- Drafted 10+ articles, media coverage and press releases featuring exhibitions across social media

Shanghai, China

- Achieved the highest KPI among 15 part-time interns and received Best Teaching Assistant Award in the Caoxi North Road branch campus- Provided supervision for 50 students during the self-study sessions and graded their test papers and quizzes- Assisted senior teachers to complete one-on-one mock IELTS oral exams for 30 students, recorded their performances, and provided feedback

Master Of Science - Ms, Strategic Communication

Bachelor Of Arts - Ba, English Language And Literature/Letters, 3.66/4.0 (Top 6%)

Activities and Societies: China National Scholarship Winner (2018-2019) Outstanding Undergraduate in Shanghai (2021)

Summer Program