Hui Sim C. Email & Phone Number

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, My

Kuala Lumpur, My

Federal Territory Of Kuala Lumpur, Malaysia

I specialize in developing and executing comprehensive branding and marketing strategies for our diverse portfolio, services, and IPs. I oversee the creative direction and art direction for specific projects and campaigns, and produce creative assets as needed. I work closely with internal departments, coordinate with top management, and support team members to drive our brand's success and market presence.Industries:‣ AAA Game Art and Animation Production‣ Entertainment‣… Show more I specialize in developing and executing comprehensive branding and marketing strategies for our diverse portfolio, services, and IPs. I oversee the creative direction and art direction for specific projects and campaigns, and produce creative assets as needed. I work closely with internal departments, coordinate with top management, and support team members to drive our brand's success and market presence.Industries:‣ AAA Game Art and Animation Production‣ Entertainment‣ AAA Art Training Center Show less

London, United Kingdom

I work at the intersection of art, architecture, and technology. My work explores shared human experience and people’s empathetic relationship with the built environment from digital and virtual platforms to tangible objects and physical spaces.

Federal Territory Of Kuala Lumpur, Malaysia

Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

‣ Led cross-functional teams to develop eco-conscious and functional wearable products. ‣ Successfully spearheaded the #BetterMovements Campaign, a sustainable initiative thataddresses textile waste dangers while promoting sustainable practices and to reduce landfill textile wastes.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

‣ Oversaw the end-to-end product design and development processes, led cross-functional teams to bring socially and environmentally responsible products to life.‣ Successfully introduced the first functional bamboo charcoal socks incorporating OEKOTEX and other other eco-certified yarns into products while spearheading efforts to attain Environmental, Social, and Governance (ESG) standards for upcoming products and company operations.

Shanghai, China

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

‣ Collaborated with diverse clients, including industry leaders like Gamuda and Christy Ng, on various interior design projects.‣ Worked closely with acclaimed artists such as Nee Wong and Shan Shan Lim, integrating artistic elements into interior designs.‣ Utilised a multidisciplinary approach to create innovative and visually appealing interior spaces.

London, England, United Kingdom

‣ Conducted research on how emerging technologies can be applied to spatial design, game design, UX, AR/VR, and product design.‣ Focused on the potential of wearable technology and cross-sensory connections for human communication.‣ Delved into emerging interactive technologies, including VR/AR using Unity and C#, physical computing with Arduino, game design (virtual environment) with Unreal Engine and creative coding in Processing and Touch Designer.‣ Designed and… Show more ‣ Conducted research on how emerging technologies can be applied to spatial design, game design, UX, AR/VR, and product design.‣ Focused on the potential of wearable technology and cross-sensory connections for human communication.‣ Delved into emerging interactive technologies, including VR/AR using Unity and C#, physical computing with Arduino, game design (virtual environment) with Unreal Engine and creative coding in Processing and Touch Designer.‣ Designed and presented a wearable device at international architecture and technology events.‣ Showcased work at ARS Electronica 2018 in Linz, Austria. Show less

Federal Territory Of Kuala Lumpur, Malaysia

‣ Crafting spatial designs that embody the client's identity, transforming it into tangible environments. Specializing in designing and constructing interior spaces tailored to clients' needs.‣ Concept building and storytelling for comprehensive design solutions.‣ Executing mural paintings, conducting branding exercises, and integrating design elements with furniture and materials for a restaurant franchise based in Ubud, Bali.

D7, Sentul, Kuala Lumpur, Malaysia

‣ Executed architectural and qualitative design research and assisted the team in exploring and documenting the walkability and multi-cultural rituals along Jalan Pudu in Kuala Lumpur, Malaysia for potential regional projects in respective urban areas.

‣ Served as a curator and creative & design team lead for Design School's Grad Exhibition.

London, United Kingdom

‣ Assisted the Creative Director in branding and communication design processes in residential and stage design projects, such as creating mood images, programming clients' needs, and constructing conceptual and schematic designs in response to client briefs. ‣ I have also collaborated closely with the Creative Director and artists from across the world. One example is my participation in the selection of custom furniture systems and specifications, including textile design and acoustic… Show more ‣ Assisted the Creative Director in branding and communication design processes in residential and stage design projects, such as creating mood images, programming clients' needs, and constructing conceptual and schematic designs in response to client briefs. ‣ I have also collaborated closely with the Creative Director and artists from across the world. One example is my participation in the selection of custom furniture systems and specifications, including textile design and acoustic fabric paneling. Show less

Penang, Malaysia

JCI Junior Jit Sin President 2009 - 2010Activities and Societies, Event Organizations, Public Speaking & Pitching, Leadership Training Camps

Master Of Architecture - March Design For Performance And Interaction, Architecture, Distinction

Distinction

Ba (Hons) Interior Architecture, Interior Architecture, Dean'S List Award

Dean's List Award 2014 - 2017