Social Media Lead (B2B), Group Strategic Communications And Brand
Current
Jul 2024 - Present
Who is Hui Ting Ng? Overview
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Quick answer
Hui Ting Ng is listed as Social Media Lead (B2B) at UOB at UOB, based in Singapore, Singapore, Singapore. AeroLeads shows a matched LinkedIn profile for Hui Ting Ng.
Hui Ting Ng previously worked as Social Media Lead (B2B), Group Strategic Communications and Brand at Uob and VP, Group Strategic Communications and Brand at Uob. Hui Ting Ng holds Bachelor Of Business Administration (B.B.A.), Marketing from Singapore Management University.
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UOB
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Profile bio
About Hui Ting Ng
A strategic marketing communications professional and brand storyteller who thrives on challenges and seeks to push the creative envelope. Finds great fulfilment in creating purposeful communications that make meaningful impact on the audience and for the organisation.Specialisations include social media, integrated marketing and brand, with over a decade of experience in the financial services industry covering B2C, B2B and Corporate marcomms.
Current workplace
Hui Ting Ng's current company
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7 roles
Hui Ting Ng work experience
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Vp, Group Strategic Communications And Brand
Current- Lead and drive UOB’s social media content including strategy and planning, creative conceptualisation and development, tracking and optimisation. Collaborate widely with business stakeholders and regional counterparts.
- Launched and grew the @uobgroup Instagram page to become the most followed bank brand in Singapore.
- Designed and implemented the UOB Influencers programme to empower and equip our employee advocates, resulting in a yoy increase in the volume of #LifeAtUOB employee LinkedIn posts. This collective effort also.
- Managed the bank-wide initiative to review and strengthen crisis communications preparedness. Together with multiple stakeholders across the region, we enhanced our social media detection capabilities, strengthened.
Jul 2021 - Present
Avp, Group Strategic Communications And Customer Advocacy
May 2019 - Jul 2021
Associate, Consumer Marketing
- POSB Brand Marketing: Crafted and built the brand positioning via through-the-line branding campaigns. Architected the adoption of refreshed brand concept across POSB’s product suite. - Travel Journey Marketing, Lead: Designed and implemented a customer engagement framework to deliver personalised micro communications along the user’s travel journey..
Feb 2017 - May 2019
Analyst, Consumer Marketing
- Social Media Marketing: Managed DBS & POSB’s social media channels for the Consumer Banking Group. Responsibilities include content planning and creation, social listening, community engagement and crisis management. - Integrated Campaigns (Loans, Cards, Deposits, Mobile Banking): Drove digital acquisition and usage of various products across the.
Sep 2014 - Jan 2017
Digital & Social Marketing Executive
- Social Media Marketing: Oversaw content creation, tracking & optimisation, social listening & community management. Grew Facebook fan base by 2.5X within 1.5 years- Integrated Campaign Marketing: Developed campaign creatives and media strategies for various banking products.- Performance Marketing (Cards Digital Acquisition): Improved cost effectiveness.
Sep 2012 - Sep 2014
Marketing Intern
- Content management: Launched new travel site to drive cross-border spend- Social Media Strategy (Indonesia): Conducted market research and developed 1-year Facebook content calendar for Visa Indonesia
May 2012 - Aug 2012
3 education records
Hui Ting Ng education
Bachelor Of Business Administration (B.B.A.), Marketing
Singapore Management University
Bachelor Of Science (B.Sc.), Economics
Singapore Management University
Education record
Raffles Institution
FAQ
Frequently asked questions about Hui Ting Ng
Quick answers generated from the profile data available on this page.
What company does Hui Ting Ng work for?
Hui Ting Ng works for UOB.
What is Hui Ting Ng's role at UOB?
Hui Ting Ng is listed as Social Media Lead (B2B) at UOB at UOB.
Where is Hui Ting Ng based?
Hui Ting Ng is based in Singapore, Singapore, Singapore while working with UOB.
What companies has Hui Ting Ng worked for?
Hui Ting Ng has worked for Uob, Dbs Bank, Citi, and Visa.
How can I contact Hui Ting Ng?
You can use AeroLeads to view verified contact signals for Hui Ting Ng at UOB, including work email, phone, and LinkedIn data when available.
What schools did Hui Ting Ng attend?
Hui Ting Ng holds Bachelor Of Business Administration (B.B.A.), Marketing from Singapore Management University.
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