Furbo is a smart AI-powered dog camera that lets every pawrents, see, talk and toss treats to his/her pup. Our dog camera is designed for dogs and on a mission to keep them safe and happy, with over 25000+ dogs' lives saved so far.Our product is renowned with its smart alert and treat-tossing features, allowing pawrents to monitor a dog's situation via app and interact with puppies even if they are not home.What my experience here includes: • Lead a team of 3 marketers to… Show more Furbo is a smart AI-powered dog camera that lets every pawrents, see, talk and toss treats to his/her pup. Our dog camera is designed for dogs and on a mission to keep them safe and happy, with over 25000+ dogs' lives saved so far.Our product is renowned with its smart alert and treat-tossing features, allowing pawrents to monitor a dog's situation via app and interact with puppies even if they are not home.What my experience here includes: • Lead a team of 3 marketers to oversee, plan, and execute aspects of logistics, business, channel managements and marketing campaigns for Australia and Singapore markets.• Manage Shopify and Amazon online activity in relation to traffic acquisition, sales, conversion, ROAS, a/b testing and reporting. Brought Australia 120% YTD YoY unit sold growth and Singapore 150% respectively in 2023.• Devise, monitor, analyze and optimize marketing & advertising campaigns based on data & insight, to drive order growth and ensure spending efficiency. CPA has decreased by 13% and 14% YTD in Australia and Singapore respectively.• Worked closely with cross-functional team for Furbo new subscription service launching in 5 major countries(US,UK,JP,AU,CA) in 2023. Show less

．Lead a team of 4 members to develop branding strategy and execute on marketing campaign to ensure the branding and marketing success.．Build the key strategies in terms of brand message, visual identity, product marketing, marketing campaigns and online & offline live music events, aiming to increase the brand equity and drive monthly active user base.

•Contributed to APAC Regional Marketing strategy, focusing on digital marketing and media alliance for Southeast Asia including Singapore, Malaysia, and Thailand.•As a central marketing role for KKBOX official brand management.•As a product marketing role, defining the product key features and building the communication strategy. In order to enhance consumers’ experience, keen to review and analyze end-user and editorial feedback in the official website and application, and develop… Show more •Contributed to APAC Regional Marketing strategy, focusing on digital marketing and media alliance for Southeast Asia including Singapore, Malaysia, and Thailand.•As a central marketing role for KKBOX official brand management.•As a product marketing role, defining the product key features and building the communication strategy. In order to enhance consumers’ experience, keen to review and analyze end-user and editorial feedback in the official website and application, and develop follow-up actions for respective teams. •Assisted in co-branding strategy in terms of campaign planning, digital marketing, on-ground event and budget/ROI control.•Liaised with in-house designers and external creative/media agencies for production of marketing assets.(Promoted to assistant manager since Apr 2017) Show less

• Identify the business opportunity by evaluating partners' positions with the analytical preparations of potential growth opportunities• Build the key strategies in terms of co-marketing and media contents, aiming to increase top of funnel user base and media influence.• Manage cross-functional resource involvement and ensure continued engagement with the team and alignment with goals, specifically product, operations, and business partners.• Proven success: Successfully close… Show more • Identify the business opportunity by evaluating partners' positions with the analytical preparations of potential growth opportunities• Build the key strategies in terms of co-marketing and media contents, aiming to increase top of funnel user base and media influence.• Manage cross-functional resource involvement and ensure continued engagement with the team and alignment with goals, specifically product, operations, and business partners.• Proven success: Successfully close deals with multi business partners in various industries including gaming, 3C products, and media within 2 months, drive over 200% growth of top of funnel users. Show less

•Managed 110 Samsung Experience Shops to ensure each store achieves our trading standards and deliver optimal customer service levels.•Developed holistic in-store marketing plan in terms of merchandising, trade promotion and implementation to drive the traffic and sales for Samsung brand shop.•Lead a team of 6+ shop operational supervisors to execute detail process of above marketing plan and trading standards.•Proven success as a marketing planner: Choosen 2 global best practices… Show more •Managed 110 Samsung Experience Shops to ensure each store achieves our trading standards and deliver optimal customer service levels.•Developed holistic in-store marketing plan in terms of merchandising, trade promotion and implementation to drive the traffic and sales for Samsung brand shop.•Lead a team of 6+ shop operational supervisors to execute detail process of above marketing plan and trading standards.•Proven success as a marketing planner: Choosen 2 global best practices of Galaxy S6 launching and sustaining event Show less

•Brand management & Brand strategy planning•e-commerce channel management(Channel marketing strategy)

•Promote the brand-new Mobile application•Deepen relationship with affluent segment customers through delivering superior customer experience when handling product enquiries and operations.