- Conducted competitive intelligence analysis in global markets across various aspects of business, including manufacturing, supply chain, marketing, finance, and M&A- Collected, synthesized, and analyzed information from databases including IMS, Decision Resources Group, Frost & Sullivan, MarketLine, and Hoovers- Presented findings and potential business opportunities to the Abbott Diagnostics Team

- Conduct data analysis for the corporate engagement team analyzing recruiting trends, employer relationships, and student involvement- Create reports, synthesize data, and interpret data from databases including I-Link and Salesforce using Excel and Access- Identify, develop, and recommend new opportunities to improve employer relationships and student engagement

Strategically explored the potential US market for a General Aviation engine manufacturer in South Africa, Adept Airmotive. Recommended a feasible market penetration and development strategy for the client.

- Led the Marketing team to research potential US and Asian market opportunities by conducting primary and secondary marketing research for a Fortune 500 CPG company- Managed consumer investigations and insight development while leveraging consumer insights to drive business results- Assisted the Industrial Design and Engineering teams to design 65 customer-oriented new product design concepts - Designed, created and presented comprehensive marketing strategies for the top 4 selected product concepts by the client in both US and Asian market

UrFamily Pte. Ltd. serves to provide web solutions to enrich the lives of family and friends. Our first product, ToDo (todo.sg), is a student gateway that connects a community to students. On one hand, it helps companies find quality labor from the local community, and on the other hand, students will be able to find jobs or projects to work on during or after their college education. ToDo also provides an affordable solution for companies to promote deals and events to the community.

- Designed and created a comprehensive Resource Directory with some 150 effective entries for would-be entrepreneurs and current small business owners in East Central Illinois comprising a six county region - Identified and researched more than 30 significant indices for The State Of Entrepreneurship in East Central Illinois Report in support of the current small businesses performance in East Central Illinois against eight benchmarking areas - Collected and analyzed secondary data supporting significant indices for East Central Illinois and eight benchmarking counties from various authoritative databases- Drafted a 44-page Analysis Report for inclusion in the final report submission to the EDA management

Sales Department- Managed National Key Accounts and Local Key Accounts while executing marketing campaigns, controlling inventory, and increasing sales by 18%- Planned and executed sales promotion campaigns, resulting in 15% profit growth- Negotiated successfully SKU rationalization with supermarket managers and achieved 100% of Kraft’s target goals- Designed in-store displays to promote brand awareness, resulting in an overall increase of 10% supermarket display area and increase in sales- Managed successfully price points with supermarkets according to company sales and profit targetsTrade Marketing Department- Controlled budgets of marketing campaigns for Sales team in North China and managed accounts with three biggest distribution partners in Beijing- Coordinated tasks with sales, marketing, logistics divisions, and advertising agencies to enhance the quality of sales promotion campaigns - Analyzed Nielsen data and reported promotion performance and sales to marketing executives- Recruited, trained and managed around fifty sales service representatives

I was in charge of drafting export contracts, commercial invoices, and customs declarations for customer’s orders in Business Department. Additionally, I negotiated with key clients that accounted for 11% of overall business and achieved 100% re-order rate over a three-month period.

I created and executed a customer development program, including conducting market research in the local area, designing marketing posters, and creating customer acquisition strategy. Furthermore, I achieved assigned goal of 6,000 new accounts and 30% renewed contracts within three months.