Together with my partner I have started the webshop Lovingnordic.dk. The webshop is build on a WooCommerce solution and sell a number of brands within furnitures and interior. Working with this project gives me deep hands-on experience with all elements of digital marketing and ecommerce. Through email marketing (Klaviyo), SEO activites and paid media on both Meta and Google we have managed to startup a small webshop with a lot of potential to grow.

Together with my team, I have managed to grow the agency from 30 to 80 people over the last 5 years and the top line with ~20% YOY. I have had the overall responsibility of the Danish team and integration into the Global Dept Agency.As strategic consultant I have built digital strategies for some of the biggest ecom companies in Denmark and international across a lot of different industries. To name some:Jysk: For almost 8 years I have helped Jysk building innovative digital marketing strategies across approx 30 markets. Together we have created impressive results like 99% increase in year over year revenue from paid search with a 33% increase in ROAS and 41% higher omnichannel return. We have implemented next level content production based on AI to elevate the SEO activities resulting in an impression increase of 17%.Fjord Line: Over the last 5 years I have helped set the right digital strategy across paid media, SEO, data and CRO. Through a full funnel approach we have worked with the full customer journey to build a seamless experience from building awareness to facilitating consideration and culminating in the conversion journey, everything aligned with the many touchpoints of the customer journey.

Daily leading of 30+ consultants within online marketing (SEO, SEM/PPC, Facebook advertising, Email marketing, Affiliate marketing and Analytics)Ensuring the quality of the work for our clients and continuously development of our services.Next to my internal role I have been strategic adviser for some of our biggest clients like Novasol, Dansk Bilferie, Profilrejser, Med24, Lomax, COOP, Jysk, Tiger of Sweden, By Malene Birger, Wheat and many moreFor 6 months I worked in an interim position at Marks & Spencer where I were responsible for Digital Marketing in international markets (All other markets than UK) and a team of 6 digital specialistsResults:Implemented new KPI focus and reportingOptimized media budget across channels and markets to generate highest ROIWorked out a framework for use of affiliates and implemented the framework into the affiliate programOptimization of the paid search setup to ensure best use of budget across campaignsBuilt a go to market strategy for the Australian market including a big influencer opening eventBuilt new strategy for email marketing and onboarded to new platformBuilt several lead generation campaign eg. through gamification on the website and with the physical stores to generate more newsletter receivers

Leading the SEM team of +15 highly qualified specialists and analysts my job is to ensure high quality through all our clients.

Managing of Search Engine Marketing (SEM) - Pay-Per-Click ads across geographical markets and search engines, text and banner ads on relevant display networks and portals.

Primary focus on website development and maintenance - text writing, graphic and structure. Search engine optimization and search engine marketing (pay-per-click ads).

Primary focus on canvassing, managing newsletters, website maintenance and tactical planning of marketing activities.

Ph. D. Student assistentSurvey setup, analysis of data and other professional advice.