Huma Ashraf Email & Phone Number
@unilever.com
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Who is Huma Ashraf? Overview
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Huma Ashraf is listed as Trade Marketing-OOH at ekaterra, a with 2834 employees, based in Karāchi, Sindh, Pakistan. AeroLeads shows a work email signal at unilever.com and a matched LinkedIn profile for Huma Ashraf.
Huma Ashraf previously worked as BDM and Tea Business Lead at Unilever and Key Accounts Manager- International and Local Fast Food at Unilever Pakistan Foods Limited. Huma Ashraf holds Mba, Marketing from Institute Of Business Administration.
Email format at ekaterra
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About Huma Ashraf
I have an extensive category and key account management experience, both in OOH and retail businesses for Food and Beverages brands at Unilever. Passionate, energetic and challenge driven person who knows how to deliver results and has the proven ability to work with both local and regional stakeholders. Currently handling Tea (Lipton/Supreme) portfolio for OOH channel at Unilever responsible for devising and executing category and channel growth strategies.
Listed skills include Trade Marketing, Shopper Marketing, Customer Marketing, Consumer Products, and 11 others.
Huma Ashraf's current company
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Huma Ashraf work experience
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Trade Marketing-Ooh
Current
Bdm And Tea Business Lead
CurrentResponsible for devising and executing category and channel growth strategies across different regions and nationally to increase penetration and reach of Lipton and Supreme in OOH channel.Control and decide trade investment budgets to grow and promote profitable portfolio mix across all channels and ensuring maximum accuracy in forecasting to deliver monthly targets.Lead customer negotiations for long term business plans and execute plans to grow business with top… Show more Responsible for devising and executing category and channel growth strategies across different regions and nationally to increase penetration and reach of Lipton and Supreme in OOH channel.Control and decide trade investment budgets to grow and promote profitable portfolio mix across all channels and ensuring maximum accuracy in forecasting to deliver monthly targets.Lead customer negotiations for long term business plans and execute plans to grow business with top customers.Responsible for planning and execution of marketing activities with customers to increase brand visibility and gain market share from competitive hot beverage brands. Show less
Key Accounts Manager- International And Local Fast Food
Managed profitability and growth of all International Chain accounts in Pakistan. International Food Chains business turned around and grew by double digit through maintaining quality services, timely launches and seamless management of product supply.Executed product innovation and menu enhancement projects for Chains by working closely with all internal and external stakeholders along with ensuring existing portfolio growth.
Category Mix Manager
Was responsible for Innovations/Relaunches and Marketing activities for Food brands ( Knorr, Rafhan, Lipton) for OOH market . Managed all P's for all SKU's within Foods and Beverage portfolio and designed and executed campaigns and activations to increase product penetration and reach. Worked on multiple projects to improve profitability for all categories
Asst Trade Category Manager-Retail
Devised strategies for increasing productive outlets and geographic reach for Food brands.Developed and Executed Trade category plans for Modern Trade and General Trade.New product launch management for IMT and GT.Implemented plannogramming, assortment strategies for General Trade and Modern Trade channels
Key Account Manager-International Chains Account
Responsibilities includedProfitability and growth of McDonaldsMaintaining excellent Customer Relationship with all the Key accountsClose liaison with the finance, marketing for marketing activitiesNew product development and launch management for ICA's.
Huma Ashraf education
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Institute Of Business Administration
Frequently asked questions about Huma Ashraf
Quick answers generated from the profile data available on this page.
What company does Huma Ashraf work for?
Huma Ashraf works for ekaterra.
What is Huma Ashraf's role at ekaterra?
Huma Ashraf is listed as Trade Marketing-OOH at ekaterra.
What is Huma Ashraf's email address?
AeroLeads has found 1 work email signal at @unilever.com for Huma Ashraf at ekaterra.
Where is Huma Ashraf based?
Huma Ashraf is based in Karāchi, Sindh, Pakistan while working with ekaterra.
What companies has Huma Ashraf worked for?
Huma Ashraf has worked for Ekaterra, Unilever, Unilever Pakistan Foods Limited, and Unilever Food Solutions.
How can I contact Huma Ashraf?
You can use AeroLeads to view verified contact signals for Huma Ashraf at ekaterra, including work email, phone, and LinkedIn data when available.
What schools did Huma Ashraf attend?
Huma Ashraf holds Mba, Marketing from Institute Of Business Administration.
What skills is Huma Ashraf known for?
Huma Ashraf is listed with skills including Trade Marketing, Shopper Marketing, Customer Marketing, Consumer Products, Categorization, Customer Insight, Key Account Development, and Brand Equity.
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