Responsible for devising and executing category and channel growth strategies across different regions and nationally to increase penetration and reach of Lipton and Supreme in OOH channel.Control and decide trade investment budgets to grow and promote profitable portfolio mix across all channels and ensuring maximum accuracy in forecasting to deliver monthly targets.Lead customer negotiations for long term business plans and execute plans to grow business with top… Show more Responsible for devising and executing category and channel growth strategies across different regions and nationally to increase penetration and reach of Lipton and Supreme in OOH channel.Control and decide trade investment budgets to grow and promote profitable portfolio mix across all channels and ensuring maximum accuracy in forecasting to deliver monthly targets.Lead customer negotiations for long term business plans and execute plans to grow business with top customers.Responsible for planning and execution of marketing activities with customers to increase brand visibility and gain market share from competitive hot beverage brands. Show less

Managed profitability and growth of all International Chain accounts in Pakistan. International Food Chains business turned around and grew by double digit through maintaining quality services, timely launches and seamless management of product supply.Executed product innovation and menu enhancement projects for Chains by working closely with all internal and external stakeholders along with ensuring existing portfolio growth.

Was responsible for Innovations/Relaunches and Marketing activities for Food brands ( Knorr, Rafhan, Lipton) for OOH market . Managed all P's for all SKU's within Foods and Beverage portfolio and designed and executed campaigns and activations to increase product penetration and reach. Worked on multiple projects to improve profitability for all categories

Devised strategies for increasing productive outlets and geographic reach for Food brands.Developed and Executed Trade category plans for Modern Trade and General Trade.New product launch management for IMT and GT.Implemented plannogramming, assortment strategies for General Trade and Modern Trade channels

Responsibilities includedProfitability and growth of McDonaldsMaintaining excellent Customer Relationship with all the Key accountsClose liaison with the finance, marketing for marketing activitiesNew product development and launch management for ICA's.