Humai Mustafa Email & Phone Number

New York, United States

Brooklyn, New York, United States

HAPPYMONDAY Studio is a multi-functional space available for film / photo productions and private events.www.happymondaybk.com@happymondaybk

Brooklyn, Ny

HAPPYMONDAY is a full-service content production agency that specializes in telling stories across social media. We help brands connect with audiences through content that is visually stimulating and thoughtfully created for the mobile, social experience. One of our core offerings is real time content delivery.www.HAPPYMONDAY.studio@happymonday

Greater New York City Area

HYFN (@hyfn) is a culture lab that explores identity through physical products and IRL experiences examined through the South Asian diasporic lens. We champion emerging creative voices that embody the contemporary zeitgeist. This project is the vision of Atif Ateeq (@atif) and Humai Mustafa (@humai), Pakistani-American creative entrepreneurs who are married. They are inspired by their roots, and their desire to uplift and deepen relationships within the community. Throughout the year HYFN drops fashion capsules and hosts community events at their studio in Brooklyn.www.hyfn.life@hyfn

Greater New York City Area

Moat is a SaaS analytics company focused on building products for brand advertisers and premium publishers. Moat Analytics, an attention measurement platform, provides analytics and insights on ad campaigns and website inventory for publishers and advertisers. Moat Pro is a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council to measure viewable ad impressions across online display, video, and mobile (web and in-app).

Greater New York City Area

• Drove adoption and usage of Nielsen’s digital research and marketing solutions through identifying long term partnerships with a book of business of over 60 client accounts • Managed reach and resonance campaigns, advising on how to optimize media to improve overall performance based on optimal usage of Nielsen’s data and analytics• Led client meetings and present to Marketing, Research & Analytics and Sales teams on best practices and strategic insights to drive ROI for future sales• Worked with clients on developing new ways to build their business based on latest industry and trends, utilizing Nielsen internal trainings

New York, New York

• Owned a variety of custom projects from concept to completion for several large clients with $375,000 in quarterly billing• Managed two Account Managers in day-to-day email production• Executed email campaigns, provided benchmark and competitive analysis, and offered strategic program recommendations• Fostered strong relationships with clients and presented at client meetings, quarterly business reviews, and product demonstrations• Resolved client issues by proactively working with all levels of management to point of resolution by partnering with cross-functional teams including creative services, strategic services, client development, & implementations

New York, New York

• Built and improved clients’ daily email marketing campaigns through setup, testing, targeting, deployment, and reporting • Managed day-to-day operations while implementing email best practices, including contact strategies, design, A/B testing, deliverability, and subscriber list hygiene• Received Pinnacle Award for outstanding performance

New York, New York

• Defined daily deals opportunities and market fit based on feedback from market research• Identified prospective client base and secured deals, both over the phone and in face-to-face consultations• Designed promotions tailored to client needs

New York, New York

• Collaborated with design team in proposal of seasonal product line to Merchandising team• Designed pivot line sheets and presentations of product line using Adobe platform• Followed supplier and associate meetings throughout design process for product modification• Maintained product sample base directly with seasonal needs

New York, New York

• Conducted market research and planning of education-centered events and trade shows• Created online activities for a multimedia tool kit accompanying broadcast programming• Managed rollout of educational packages funded by the Ready To Learn Partnership

Guangzhou, Guangdong, China

• Attended biweekly rotations in all stages of the manufacturing process, ranging from strategy to production• Analyzed manufacturing and business processes through weekly reports, making recommendations whenever feasible• Traveled throughout China to better understand the culture and language

Columbus, Ohio Area

• Conducted project-based market research and data compilation leading to Middle East business expansion and sustainability programs• Developed and maintained client database and handled general administrative duties• Observed normal business operations while working directly under CEO

Birmingham, Alabama Area

• Assisted small business start up through store management• Created and maintained store appearance• Worked with customers in product creation from start to finish

Islamabad, Pakistan

• Shadowed social workers in health and literacy field work to learn best practices and procedures• Assisted in marketing and fundraising efforts through outreach to potential donors• Gained understanding of NGO operations through departmental training

Bachelor'S, Psychology, Business Studies

Activities and Societies: President's Civic Team Community Service with the Educational Alliance, New York Cares, Pakistani Student's.

Certification, Graphic Design, Web Design