Humais Zia Email and Phone Number
Mechanical engineer with a successful transition into e-commerce world, leveraging my technical skills to thrive in the rapidly evolving digital marketplace during the COVID-19 pandemic Expertise:• Product Strategy: Develop and execute comprehensive brand strategies to drive growth and market share on Amazon.• Marketing and Promotions: Create and manage impactful PPC campaigns, including Amazon Sponsored Products, Sponsored Brands, and display ads, to boost brand awareness and customer engagement.• Product Management: Oversee product lifecycles from concept to launch, aligning with brand goals and customer needs. Optimize listings with A+ content, keyword relevance, and conversion rate strategies.• Sales and Revenue: Drive growth through strategic planning and execution. Analyze sales data to uncover growth opportunities, market gap and optimize sales performance.• Data Analysis: Utilize insights from Amazon Reports and Brand Analytics to enhance marketing efforts and brand performance.• Inventory Management: Forecast demand, manage inventory levels, and optimize FBA/FBM fulfillment methods to reduce costs and maximize sales.Additional Experience:• E-commerce Consulting: Freelanced as an E-commerce consultant, specializing in online store setup, product optimization, and marketing.• eBay and Walmart: Managed and sold products on these marketplaces, understanding their specific requirements and best practices.• Shopify: Expertise in setting up and managing Shopify stores, including theme customization, product listings, and payment gateways.• Digital Marketing: Strong grasp of digital marketing channels, including SEO, PPC, Meta ads, and Google ads.• Google Analytics: Proficient in tracking website traffic, user behavior, and campaign performance with Google Analytics.Key Skills:• Amazon Brand Registry: Manage and protect brand assets on Amazon.• Conversion Rate Optimization (CRO): Enhance website visitor-to-purchase conversion rates.• PPC Advertising: Optimize PPC campaigns on Amazon and other platforms.• Amazon Reports: Analyze sales, inventory, and other reports for informed business decisions.• Keyword Research: Identify keywords to improve product visibility.• Inventory Management: Forecast demand, manage inventory, and optimize fulfillment methods.My unique blend of technical expertise and business acumen allows me to drive exceptional results and contribute significantly to e-commerce platforms. I would welcome any opportunity for a relevant position. I can directly be reached through E-mail at humais.zia@gmail.com
Direct Technology Llc
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Brand Sales ManagerDirect Technology Llc Mar 2021 - Present• Managed and strategized all aspects of the Amazon account to drive performance and growth• Conducted market research to identify target audiences, opportunities, competitor analysis, emerging trends and areas for improvement. Developed accurate sales forecasts for future planning• Utilized sales and market data to make informed decisions regarding product pricing, marketing strategies, and inventory management• Executed effective PPC campaigns, to increase brand awareness and drive sales• Managed inventory levels, both FBA and FBM, to ensure product availability while minimizing costs and preventing stockouts, particularly during peak sales periods like Q4• Handled returns, chargebacks, negative feedbacks, and A-to-Z claims, maintaining a focus on maintaining Buy Box eligibility • Monitored account health metrics, including order defect rate, policy compliance, IP claims, and shipping performance• Provided technical support to the team and conducted regular training sessions on Amazon Seller Central and tools like Helium-10 • Collaborated with cross-functional teams, including sales, designing, production, logistics and customer service, to ensure seamless execution of strategies
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Ecommerce SpecialistFreelance (Self Employed) Jun 2019 - Present• Worked on both milestone and project-based accounts, managing complete A-Z account responsibilities for some clients• Conducted comprehensive product hunting to identify high-potential items for Amazon sales• Created optimized product listings, incorporating in-depth keyword research to enhance visibility and drive organic traffic• Collaborated with the design team to develop engaging images, infographics, and A+ content for listings.• Performed thorough listing audits, including category and market research, to ensure competitive positioning alignment with the category and trends• Increased sales through targeted PPC campaigns, coupons, promotions, and participation in events like Prime Day• Identified market gaps and low CPC keywords to maximize advertising efficiency and improved ROI• Managed account reinstatement processes and effectively handled technical issues by liaising with Amazon support via Chat, E-mail and Call.• Resolved payment disbursement issues for clients when their accounts are not re-instated• Assisted with company and Amazon account creation for new clients -
Design EngineerEurotech International Nov 2019 - Dec 2020Melbourne, Australia• Studying design brief and devising a possible design solution according to factory limitations• Designing and Drafting products on SolidWorks 2018 including BOM (Complete Bill of Material), assembly drawing and detail drawing for manufacturing flat forms• Creating G-codes for Numerical Control machining like, CNC turret Mill, Lathes and drills• Identify production problem and optimize design feature to make it more cost effective• Collaborated with management to develop strategies with emphasis on continual improvement process for better product quality, cycle time and operator safety• Working cross functionally with Planning and Logistics department, made decisions on part disposition. Minimized costs by 6% and maximized part availability by judging factors such as material age, cost, inventory stock level and expected future demand -
Manufacturing Production EngineerAisha Steel Mills Limited Jan 2019 - Oct 2019Pakistan• Supervised Cold Roll & Skin Pass Mill (CRSM) line; direct supervisor for 18 workers, maintained 87% uptime for line• Organize and execute the most productive daily operation routine to meet agreed dispatch targets, maintaining the production rate and quality at optimum level• Maximize effectiveness of production, equipment and materials to produce varied thickness CRC (cold rolled coil) sheets within planned schedule while meeting Plant KPI• Fulfill requirements for QMS, including documented information, planning and determining process interactions ensuring strict compliance with ISO 9001• Maintained healthy and safe working environment conforming ISO 14001 standards• Monitored process flows - Successfully conducted and implemented process time study and calculations, improving labor efficiency by 85%, maximizing productivity• Generating and Maintaining complete and Up-to-date reports of Daily, Monthly and Annual: o Production Report o Break-downs & Downtime report o Accidents & Near-miss record• Developed a monitoring and inspection checklist of production facility including Pumps, Heat exchangers, Valves and Valve stands and Tanks in addition to CRSM mill in compliance with standards of OEM reducing average inspection time of 2 hours to 45 minutes• Provided Liaison to mechanical and electrical maintenance support team to carryout Predictive Maintenance (PM) and downtime mitigation• Managed inventory, maximized part availability and ensured all tools and equipment are calibrated and are kept in 100% working condition -
Summer InternTri Pack Films Ltd. Jun 2017 - Jul 2017Pakistan• Worked on Vapor Absorption Cooling Cycle in Power House Department• Critically assessed the installed system through schematic and P&ID engineering drawings including Absorption Chiller, Cooling Towers, Air Handling Units, Pumps and Generators• Checked and analyzed air side and water side calculations done by the consultant• Prepared Equipment selection report on how well the equipment were selected.• Calculated targeted plant room cooling load using HAP 4.9 software for a desired temperature (NMT 26) , humidity (NMT 60%) and Air Changes (NLT 20 ACH)• Performed Air side calculation based on thermal load of plant room• Performed the water side calculation for each AHU (air handling unit)• Compared it with Installed cooling system to determine design compatibility• Presented detailed report and proposed new system with 21% better efficiency -
Mechanical Engineering InternPakistan International Airlines Jun 2016 - Jul 2016Pakistan• Worked as an intern at Base Maintenance Ispahani Hanger Department.• Hands-on experience of Engine Overhaul, Structure Repair and learning the overall working of the aircraft propulsion system and its maintenance procedures• Learned a structured way to carry out jobs considering all HSE measures
Humais Zia Skills
Humais Zia Education Details
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Mechanical Engineering -
Straight As
Frequently Asked Questions about Humais Zia
What company does Humais Zia work for?
Humais Zia works for Direct Technology Llc
What is Humais Zia's role at the current company?
Humais Zia's current role is Expert in Amazon and Etsy with a knack for PPC and SEO strategies! - Enhancing digital marketplaces with strategic precision.
What schools did Humais Zia attend?
Humais Zia attended Ned University Of Engineering And Technology, Beaconhouse.
What skills is Humais Zia known for?
Humais Zia has skills like Matlab, Solidworks, Engineering Design, Teamwork, Ms Office, Engineering Drawings, Microsoft Office, Cad/cam, Manufacturing Engineering, Production Engineering, Mechanical Engineering.
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