Mechanical engineer with a successful transition into e-commerce world, leveraging my technical skills to thrive in the rapidly evolving digital marketplace during the COVID-19 pandemic Expertise:• Product Strategy: Develop and execute comprehensive brand strategies to drive growth and market share on Amazon.• Marketing and Promotions: Create and manage impactful PPC campaigns, including Amazon Sponsored Products, Sponsored Brands, and display ads, to boost brand awareness and customer engagement.• Product Management: Oversee product lifecycles from concept to launch, aligning with brand goals and customer needs. Optimize listings with A+ content, keyword relevance, and conversion rate strategies.• Sales and Revenue: Drive growth through strategic planning and execution. Analyze sales data to uncover growth opportunities, market gap and optimize sales performance.• Data Analysis: Utilize insights from Amazon Reports and Brand Analytics to enhance marketing efforts and brand performance.• Inventory Management: Forecast demand, manage inventory levels, and optimize FBA/FBM fulfillment methods to reduce costs and maximize sales.Additional Experience:• E-commerce Consulting: Freelanced as an E-commerce consultant, specializing in online store setup, product optimization, and marketing.• eBay and Walmart: Managed and sold products on these marketplaces, understanding their specific requirements and best practices.• Shopify: Expertise in setting up and managing Shopify stores, including theme customization, product listings, and payment gateways.• Digital Marketing: Strong grasp of digital marketing channels, including SEO, PPC, Meta ads, and Google ads.• Google Analytics: Proficient in tracking website traffic, user behavior, and campaign performance with Google Analytics.Key Skills:• Amazon Brand Registry: Manage and protect brand assets on Amazon.• Conversion Rate Optimization (CRO): Enhance website visitor-to-purchase conversion rates.• PPC Advertising: Optimize PPC campaigns on Amazon and other platforms.• Amazon Reports: Analyze sales, inventory, and other reports for informed business decisions.• Keyword Research: Identify keywords to improve product visibility.• Inventory Management: Forecast demand, manage inventory, and optimize fulfillment methods.My unique blend of technical expertise and business acumen allows me to drive exceptional results and contribute significantly to e-commerce platforms. I would welcome any opportunity for a relevant position. I can directly be reached through E-mail at humais.zia@gmail.com
Listed skills include Matlab, Solidworks, Engineering Design, Teamwork, and 7 others.