I act as senior consultant and lead client service for our corporate and enterprising family clients in the field of change management, leadership development, and intergenerational transitions. Co-founder of Crysalia, we are a boutique consulting firm dedicated to helping leaders, teams, enterprising families and organisations build and grow their human capital. We specializes in elevating the individual and collective skills, knowledge and leadership of our clients namely through coaching, workshops and conversations facilitation.

Analys Leadership is a business line of Crysalia Inc. We help individuals, teams and organizations to maximize their overall performance and reach their full potential. I coach and advise clients on change management and leadership development.

I help individuals, brands and organisations evolve their business model, translate their ambitions into result-driven actions, communicate with purpose and generate value for their stakeholders. I work in collaboration with selected trusted partners such as Analys Leadership. I executed national and international mandates in brand strategy, strategic planning, go-to-market, leadership development, and change management.

Reported to the President, was responsible for growing global brands, leading the brand strategy, establishing clear KPIs, forecasting, managing the P&L and leading cross-functional teams.

Reported to the CEO, was responsible for introducing innovative digital experiences to the marketplace and for growing new revenue streams through advertising, distribution, and subscription.

Reported to the National VP of Sales, was responsible for developing new integrated client solutions and for leveraging TC assets (digital media properties, data analytics, email marketing, mobile marketing, and e-flyers) and resources across the entire organization

Head of the Integrated Media Solutions for the Toronto office. Reported to VP of Sales, was responsible for transforming and managing the following functions: research, marketing, media creativity and trade communication.

Responsible for Account and Group Management, Brand Strategies as well as Business Development. Major National Clients included L'Oreal brands such as Garnier, Biotherm, Lancome, Fragances. Quebec based accounts included Sanofi-Aventis, Centraide, CREPUQ, Conseil des manufacturiers, Solareh.

Responsible for Account Management and Business development. Was recruited to add strategic approach and tools to the brand engineering practice.

As part of the Videotron Telecom Marketing team, reported directly to the VP Marketing. Responsible for developing and executing marketing communication plans, supporting the sales team, leading the brand steering committee, and managing the 2 agencies (traditional and digital)

As part of the Fido® Portal development team, reported to the Marketing Director. Responsible for conducting competitive analysis and recommendation; drafting business plan; preparing scope of work for the research firms and the digital agency; developing sales presentation.

Account coordinator