As a Regional Manager at Allied Engineering & Services Limited, I lead the sales and support of Caterpillar generators in Islamabad and Peshawar region. With over 12 years of experience in the power systems industry, I have successfully delivered turnkey projects for power plants, both gas and diesel, to a diverse range of customers, including industrial, commercial, and governmental sectors.My core competencies include sales forecasting, new business development, key account management, operations management, and negotiation. I am also passionate about developing and mentoring my team of experienced engineers, guiding them to enhance their skills and performance. I hold a Bachelor's degree in Mechanical Engineering and a Master's degree in Marketing, which enable me to combine technical knowledge with market insights. My mission is to provide reliable and cost-effective power solutions that meet the needs and expectations of our clients.