Successfully acquired retailers in Punjab and developed Sales & Merchant Acquisition Strategies.Properly communicated the value propositions of buying and selling online and its relevance with the Pakistani e-commerce ecosystem. Managed the portfolio of Key Accounts and drove their performance through shop consultation, strong customer service and negotiation of deals.Kept a close eye on products being offered by Key Account Sellers and identified areas for improvement in products… Show more Successfully acquired retailers in Punjab and developed Sales & Merchant Acquisition Strategies.Properly communicated the value propositions of buying and selling online and its relevance with the Pakistani e-commerce ecosystem. Managed the portfolio of Key Accounts and drove their performance through shop consultation, strong customer service and negotiation of deals.Kept a close eye on products being offered by Key Account Sellers and identified areas for improvement in products range & pricing. Investigated complaints of the sellers and proposed suitable resolutions.Analyzed the industry trends and identified key products, categories and accounts to acquire.Planned for seasonal fashion/gadgets and ensured adequate stock ahead of time. Promoted Kaymu’s platform within the supply chain and seller’s ecosystem.Managed and deployed retailer acquisition tools, updated and maintained analytics based acquisition reports.Collaborated with a wider Media and Content teams. Used industry knowledge to build an understanding of competitive positioning.Analyzed market trends to benchmark price points across multiple categories from offline competitors. Acted as liaison with different departments and provided consultation as and when requiredRegularly reported Key Performance Indicators to ensure quick results. Show less

Introduced all the travel agents in North Region with Air Indus as it was a new entrant in the market.Closed long-term contracts with travel agencies and brought more than 250 Sales Partners on board. Prepared brand plans and budgets.Executed ATL & BTL campaigns to create brand awareness. Took an initiative of distributing branding materials among sales partners to increase market awareness.Studied competitors’ products & services for improvement and innovation. Took a close… Show more Introduced all the travel agents in North Region with Air Indus as it was a new entrant in the market.Closed long-term contracts with travel agencies and brought more than 250 Sales Partners on board. Prepared brand plans and budgets.Executed ATL & BTL campaigns to create brand awareness. Took an initiative of distributing branding materials among sales partners to increase market awareness.Studied competitors’ products & services for improvement and innovation. Took a close eye on market fare and commission structure of the competitors in order to come up with aggressive marketing strategy. Identified strategic opportunities across the network and initiated steps to increase market share.Worked remotely with the team in defining the marketing mix that drives familiarity and consideration of the brand.Proposed and worked on increasing the awareness by adoption of technological solutions. Monitored and analyzed sales trends of entire network and developed system for Statistical Analysis. Moreover, calculated RPK, ASK, Yield, Load Factor and other operational ratios for performance review of the airline Show less