o Build a proper Sales Structure with successful business plan execution in order to boost the Revenue of Company.o Preparation of annual plan and regular variance statements for sales staffo Provide vision and leadership in long-range fiscal planning to ensure the continuity and solvency of the companyo Reviews progress of sales roles throughout the pipelineo Holds regular meeting with sales staff.o Produce monthly sales reportso Maintain relationship with Principals for the betterment of partnership and achieving Annual Sales Targets o Ensure that company has an in depth understanding of the users of company products and their ongoing needs.o Hunt for new Business and manage promotional activities to generate Leadso Support product development by testing new product releases and acting as a Senior User.o Deliver presentations of products at customer sites , conferences and exhibitions.o Meet annual sales targetso Attend trade exhibitions and user group meetingso Maintain company’s contact management database with accurate, up-to-date contact and activity detailso Provide feedback from members and potential customers to enhance product performance and service deliveryo Identify and make contact with potential customerso Maintain contact with existing and potential customers to promote sales and deliver detailed account planso Utilize the resources of the Sales Department for the cost effective delivery of Sales to company.o Collaborates with Country Manager to establish and control budgets for sales promotion

Joined Microsoft UAE as Partner Account Manager for the Whole Portfolio.• Build strong business relationship with the partners executive, and sales teams. Identify and develop a virtual team within the partner to serve as business and functional advocates.• Involve directly and indirectly with the Customer on every sales stage.• Responsible for generating Leads by contacting corporate customers directly for Cross Sell and Up Sell.• Provide a single voice to the partner representing all relevant Microsoft communications and relevant issue escalations. Core sales and marketing focus driving attainment of specific revenue goals. Meet or exceed Open revenue goals. • Drive delivery of channel breadth initiatives, marketing and programs. Drive Frequency and Yield.• Drive effective partner business forecasting (Forecasting/Deal tracking). Drive attainment of rebates and coop programs in line with guidance to drive pay for performance at partners.• Provide sales assistance and monitor large opportunities.• Create compelling business expansion propositions (business plan) that capitalize on the partner strengths and develop solutions & strategies to address any identified shortcomings. • Conduct quarterly business reviews that compare results against plan. Engage the relevant internal Microsoft resources on training, education and readiness programs• Represents Microsoft at partners-sponsored reseller events.

Worked as a Channel Manager of Acronis , kaspersky , Netgear and Double Take for UAE , Oman and Pakistan.CHANNEL MANAGER (UAE , Oman and Pakistan) • Managing the Partners Account by enabling them completely on our Brands . Creating Sales Plan , Arrange kick off Trainings on Products to mature them in selling our Brands confidently.. Involve directly and indirectly with the customers for consultation, Competitive pitch, and project designing. • Identify and evaluate new business opportunities to create a Sales Pipeline through a sustained program of following up referrals and other sales leads and cold calling.• Always Searching the IT Companies for Partnership, Judging their Profile by Technical/Sales Strength, Annual Growth and other aspects.• Filtering the Leads for Brands and Distributing to the Resellers matching their Capabilities, for The Requirement.• Prepare and conduct presentations and negotiate with prospective Clients of the partners to achieve sales / revenue/growth targets.• Bringing new Ideas for the Promotion of the Brands, Arranging Seminars and Bundle Offers etc.• Weekly Training for the New updates Added to the products.• Maintain regular senior level relationships with the Vendor, Customers and the partners.• Marketing Activities with Big Showrooms people for the Promotion of the Company and Brands.• Build up the Team of Pre-Sales and Technical to generate more Revenues and increasing strength and Expansion..

• Responsible for Site Survey, project supervision and Preparing the technical submittals, compliance reports and quotations for clients and Resellers.• Build up the Relationship with the Consultants to be involve in the Construction projects, Keep updating the Document Stuff for them. • Follow up on the Sales Leads provided by the Vendor and Generated by the Resellers.• Maintain Strong Co-ordination with the Customers for winning the project. • Keep updating as well as taking updates for the projects from Technical Manager.• Brought an idea to the Management for Spreading Channels into IT company rather than Security Specialists.• Coordinate between Resellers, contractors, clients and project team to ensure that execution of projects is as per specifications / Client’s requirements and within design estimates. • Hunt for the Right Partners in the Market , Educate them over the Different products of PROLINE UK and keep updating them with the new technology.