Humberto Mosqueda Email and Phone Number

- Coordinated the creative team in the development of advertising materials, ensuring timely delivery and high quality.- Managed daily tasks according to client needs, optimizing team efficiency and improving client satisfaction.- Acted as a liaison between the creative agency and the media agency to implement guidelines and produce multimedia assets, achieving greater campaign coherence.- Effectively executed projects, optimizing delivery times.- Consistently monitored CRM KPI performance, ensuring alignment with strategy and exceeding client expectations.- Handled administrative processes with clients, including invoice tracking, contracts, and RFIs, ensuring accuracy and punctuality in all transactions.- Actively participated in New Business initiatives, contributing to the growth of the client portfolio and increased revenue.- Worked closely with the production team in campaign development, contributing to the successful execution of projects.Accounts: Groupe SEB (T-fal, Krups, Rowenta, and Lagostina), Little Caesars, HBO Max, Actinver, Sigma US (FUD USA, La Chona, Longmont), and Yoplait.

- Launch campaign for Mítikah Shopping Center.- Managed relationships with advertising and public relations agencies.- Developed off/on media strategy.- Liaised with shopping center tenants.- Implemented loyalty program.- Negotiated with vendors.- Managed annual Marketing budget.

- Designed, developed, and executed the annual Marketing Plan for the Galerías Coapa brand.- Executed and planned the annual marketing expense and revenue budget.- Developed CX strategies to enhance CRM data collection.- Prospected new spaces and clients for advertising media commercialization.- Generated invoices and managed collections for commercial partnerships.- Coordinated and operated seasonal displays.- Managed coordination between various departments within the Shopping Center for marketing operations.- Supervised personnel.Among my achievements, I highlight a 300% ROI in CX through promotions at the Shopping Center aimed at increasing tenant sales. Additionally, I digitized the tenant permit request process, optimizing response time and streamlining staff access to the premises.I developed the brand positioning campaign "Coapa se vive en Galerías Coapa" with a strategy that included both digital and print media within the Shopping Center, and I created the conceptual artwork in collaboration with a local artist. I also implemented a display installation strategy and executed the Garden Coapa project.

- Designed the launch campaign for the Galerías La Paz brand.- Developed advertising schedules for external media such as radio, print, and digital.- Planned CX strategy for brand positioning.- Implemented 360-degree CX strategies to enhance visitor experience and generate revenue for the Shopping Center.- Created a customer database (CRM) through CX strategies.

- Developed social media strategy for the Shopping Center.- Designed and produced visual materials for internal communication.- Created photographic reports of various activities at the Shopping Center.- Developed CX strategy to increase foot traffic.

- Managed social media for Veintitantos magazine.- Created audiovisual content to enhance KPIs.- Developed posting strategy to drive traffic to the magazine’s website.- Wrote articles for the digital version of the magazine across various sections.- Increased visits to veintitanos.com.- Managed photo agency for article illustrations.- Prioritized and maintained content calendar.One of the main challenges was serving as both Community Manager and Co-Web Editor when the latter position became vacant. Worked with a team of writers, developed strategies, and successfully increased hits on veintitantos.com to sell advertising space within the magazine’s digital edition.

- Collaborated with the print editorial team to provide content for various sections of the newspaper’s digital version.- Managed content through CMS.- Developed posting strategy for social media updates.