Humera Shaikh Email & Phone Number

United Kingdom

Tysons Corner, Va, Us

❱ Responsible for managing MEA, Turkey and India Field Marketing and collaborating with regional sales management to support the business’s goals. ❱ Setting clear, measurable KPIs for team to ensure field marketing activities deliver on expected goals including ROI based on pipeline generation. ❱ Analysing lead flow and contribution to revenue and evaluate ROI against all Field Marketing programmes. ❱ Planning and driving regional marketing programmes to support lead gen, prospecting, pipeline creation, pipeline progression, and revenue generation programs. ❱ Planning and driving regional partner marketing programmes in alignment with partners and key stakeholders to support lead gen and pipeline generation.❱ Driving pipeline growth by developing a quarterly marketing plan for industry specific regional activities, digital activities, conferences/trade shows and MicroStrategy hosted events for demand generation and pipeline growth.

Paddington, London, Gb

❱ Responsible for the development and management of an integrated marketing plan ❱ Generate demand that will support the sales pipeline and achieve business goals❱ Worked in collaboration with the sales team, regional partners and other key stakeholders in the business

Dubai Media City, Dubai, Ae

❱ Member of the MEED Leadership Team and reporting to MEED’s Commercial Director, aligning objectives and plans with the Heads of Departments and Directors to achieve business goals ❱ Leading a team of Marketing Executives responsible for digital marketing, email campaigns, marketing automation, data analyses and offline channels to generate Sales Qualified Leads, Marketing Qualified Leads and Opportunities based on conversion rates that will support inachieving revenue targets for each MEED product, for new business and existing customer❱ Collaborate with Customer Service, Account Management and Sales Teams to deliver set KPIsand business goals and regularly analyse the ROI❱ Present monthly and quarterly board presentations on marketing strategies that will generate revenue and review performance against plans to the Commercial Director and the CEO, along with risk management plans❱ Working alongside remote work-forces to ensure data build, customer data cleanup projects and lead allocation processes are successfully administered and complying with their set targets❱ Proficient in the use of Marketo, Pardot, WordPress, Sitefinity, SalesForce and Google AnalyticsKEY ACHIEVEMENTS• Developing strategies for MEED Projects, MEED.com and MEED Insight with large revenue targets• YoY growth in lead volume, revenue, and customer growth rate with high retention rates in volume and value achieved• Plan, launch and manage new initiatives and projects that have generated positive ROIs, a few of those projects are Customer Events, travel campaigns, customer journey, brand awareness through exhibitions and partnerships• Enhancing the customer experience by implementing customer journey and driving engagement to improve conversions, growth in revenues and high retention• Build and running MEED’s ecommerce function that creates a successful customer experience from product knowledge to completing a purchase

Dubai Media City, Dubai, Ae

❱ Built and implemented marketing strategies, budgets and 360-degree plans for MEED Projects and MEED.com❱ Manage budget and forecasts for 2 out of 4 of MEED's products❱ Worked closely with web development, product marketing, customer engagement and sales teams❱ Responsible for recruitment, training and management of marketing team❱ Used historical data to set targets and regularly monitor KPIs for sales and marketing teams❱ Planned and managed customer events across the GCC and the UK with the events logistics team❱ Represented MEED in Sales and Marketing Conferences in the UK❱ Improved retention by enhancing the customer experience by conducting surveys and adopting the key findings

Dubai Media City, Dubai, Ae

❱ Created and managed content led digital and email marketing campaigns for MEED and MEED Projects❱ Wrote documentation and road maps for processes, A/B tests and promotions that succeeded through email campaigns❱ Managed marketing budgets for new campaigns❱ Monitored AdWords campaign performance, ran SEO audit tools and worked closely with Digital Marketer to ensure that campaigns achieved the conversion targets❱ Worked closely with and monitored sales teams to achieve conversion and renewal targets❱ Improved the customer journey to increase engagement and improve sales metrics❱ Extensively used ExactTarget, Sitefinity and SalesForce

Dubai Media City, Dubai, Ae

❱ Delivered targeted revenue for MEED projects and MEED Insights through lead generation tactics that entailed planning and executing email marketing campaigns for MEED Projects and MEED Insight to generate new leads❱ Liaised with the external research and creative design agencies to ensure impactful content in social media, downloads, websites and magazine and email campaigns❱ Engaged regularly with the sales teams and produced compelling sales support material; scripts by use-case, presentations and self-service videos❱ Extensively used CheetahMail, Maximizer, FastStats

Bachelor Of Science, Marketing And Management

Igcses