Hugh Munro work email
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Hugh has helped to build some of Australia’s most iconic brands including Telstra, ALDI, Qantas, TAB, Crown and NRMA, and developed effective behaviour-change campaigns for The Australian Government, Cure Brain Cancer, Quit and The National Heart Foundation. His strategic leadership has been integral to four Effective Advertiser of the Year winners (NRMA 2021 and ALDI 2020, 2019, 2018) and four Effective Agency of the Year titles (The Monkeys 2021, 2020 and BMF 2019, 2017), netting 46 Australian Effies (including 2x Grand Effies) along the way. Prime Minister Malcolm Turnbull hailed Stop It At The Start as “one of the most effective government advertising campaigns I’ve ever seen”. Behind the scenes, Hugh has helped to cultivate the next crop of marketing strategists by teaching at the AANA Brand Masters Program, UTS Business School, AdSchool, and as member of the APG Committee (2013-2016). For some reason his opinion has been sought as a member of the Grand Jury for both the Global Best of the Best Effies and the New York Festivals AME Awards in advertising, as well as the Telstra Business Awards. The Monkeys create provocative ideas that live within advertising, entertainment and technology. Visit https://themonkeys.com.au/work/ to check out some of the work that's let us to be crowned:- Asian Strategy & Effectiveness Agency of the Year, Spikes Asia - 2022- Effective Agency of the Year, Australian Effies - 2021 & 2020- Agency of the Year, Campaign Brief Australia - 2021- APAC Effective Agency of the Year, Tangrams - 2021
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Co-Founder And CsoRick BarrySydney, Nsw, Au
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Co-Founder / CsoRick Barry May 2024 - PresentSydney, New South Wales, Australia
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Chief Strategy OfficerThe Monkeys Dec 2022 - Jun 2024Sydney, New South Wales, Australia -
Head Of PlanningThe Monkeys Dec 2019 - Jan 2023
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Business Strategy DirectorThe Monkeys Mar 2018 - Dec 2019Sydney, Australia
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Chief Strategy Officer / Head Of PlanningAccenture Song Dec 2019 - Jun 2024Sydney, New South Wales, Australia -
Head Of PlanningBmf Australia Dec 2015 - Jan 2018Sydney, Australia -
Planning DirectorBmf Australia Feb 2015 - Nov 2015
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Strategy DirectorTongue Aug 2011 - Jan 2015Sydney, AustraliaAs head of the strategy & amplification department, I'm responsible for making our ideas as effective as possible. This happens on four levels...1. Working with clients to understand the business problem and identify the measurable objective.2. Working with creatives to provide inspiring stimulus for ideas (creative briefs, thought starters, idea generation tools). 3. Amplification planning / communications planning / channel planning / transmedia planning (insert latest buzzword for 'getting the idea out there')4. Measurement, reporting, post-campaign analysis, writing case studies, and celebrating when stuff works the way we intended....across clients including Telstra, ASOS, Coca-Cola, TAL, Microsoft, AHL, Kellogg's, BlackBerry, Absolut, Caltex, Suncorp, Cure Brain Cancer, Australian Rugby Union, and Activision (Skylanders, Call of Duty). Highlights include award-winning work for Vodafone (AIMIA Awards), Kellogg's most effective campaign on any brand since 2010 (Crunchy Nutters Unite), and winning pitches for Telstra, Absolut, Activision, BlackBerry, Chadstone Shopping Centre, and Brancott Estate.In 2014, Tongue was shortlisted as Strategic Agency of the Year.In 2015, Tongue won it's first Effie - receiving silver for our campaign for Cure Brain Cancer. -
StrategistTongue Jan 2011 - Aug 2011Strategy planning, making & presenting ideas, qualitative research, quantitative research, digital strategy, social media strategy for Kellogg's, Vodafone, and AHL (Event Cinemas, Thredbo).I also learned how to fake-type as an extra in this TVC for Thredbo.http://www.youtube.com/watch?v=ceNRciVhS_Y
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StrategistMccann Worldgroup Oct 2009 - Jan 2011Sydney, AustraliaStrategy planning, making & presenting ideas, qualitative research, quantitative research, digital strategy, social media strategy for clients like Nestle, Mastercard, Pfizer, Intercontinental Hotels Group, PPG and Cure Cancer.I also ran a fortnightly training program where speakers from a range of backgrounds would come and share their stories.I also ran naked through the background of a TVC for Cure Cancer (under instruction by the director). -
PlannerThe Campaign Palace Oct 2007 - Sep 2009Melbourne Area, AustraliaStrategy planning, insight generation, qualitative research, quantitative research, digital strategy, social media strategy, reporting & analytics, post-campaign analysis, and market analysis for clients like Origin Energy, Lion Nathan National Foods, Target, The National Heart Foundation (Vic), The Cancer Council, Quit, RealEstate.com.au and Diabetes Australia (Vic).I also spent some time rolling around in a industrial dryer at a laundromat (yes, it was on, the door was closed) for a Target Denim Nation campaign. -
Afa Graduate TraineeThe Campaign Palace Jan 2007 - Sep 2007Melbourne Area, AustraliaSpent three months as a junior account co-ordinator, three months as a junior junior creative and three months as a junior junior planner. While it was all exciting, the planning bit was the most fun because I was able to actually contribute some stuff.
Hugh Munro Skills
Hugh Munro Education Details
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Afa Graduate Traineeship -
Intellectual Property Law, Media Law, Finance, Economics
Frequently Asked Questions about Hugh Munro
What company does Hugh Munro work for?
Hugh Munro works for Rick Barry
What is Hugh Munro's role at the current company?
Hugh Munro's current role is Co-Founder and CSO.
What is Hugh Munro's email address?
Hugh Munro's email address is hu****@****.com.au
What is Hugh Munro's direct phone number?
Hugh Munro's direct phone number is +612955*****
What schools did Hugh Munro attend?
Hugh Munro attended Afa Graduate Traineeship, University Of Melbourne.
What are some of Hugh Munro's interests?
Hugh Munro has interest in Edamame, Technology, Bladeless Fans (Dyson), Street (Toilet) Art, Reggae/dub, Hanna Beads, Beer.
What skills is Hugh Munro known for?
Hugh Munro has skills like Digital Strategy, Strategy, Digital Marketing, Online Advertising, Integrated Marketing, Advertising, Creative Strategy, Analytics, Marketing Strategy, Marketing Communications, Customer Insight, Digital Media.
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